Show products in multiple countries of sale

You can advertise your products across multiple countries and languages. Depending on your primary country of sale and the language in which your product data is submitted, some of your products may readily be available to be shown in additional countries of sale. These countries are categorised into three different groups: Group A, Group B and Group C. Countries and languages not yet included in these groups will require manual setup.

Before you begin

To allow your products to be shown in all relevant locations, make sure that you've correctly configured delivery and set up targeting for Google Ads campaigns for all of the countries in which your product is delivered.

Your delivery settings should reflect your Google Ads location targeting settings, including 'Area of Interest' (AOI) or 'Location of Presence' (LOP). Learn more about targeting geographic locations.

If you do not complete these steps, your products won't be shown in additional countries.

Automatically add additional countries of sale

Depending on the primary country of sale that you select when you submit your product data, your product data may become automatically available and some of your products may be eligible to be shown in additional countries, provided that you have set up delivery and geographical targeting for those countries.

For example, let's say that you select Germany as your primary country of sale and submit your product data in German. This data will also be available in certain other German-speaking countries, such as Austria and Switzerland. Some of the products submitted in your German product data may be shown in these additional countries, provided that you've set up delivery and geographical targeting for these countries.

Country groups

The countries in which you can automatically advertise using the same product data will vary depending on the country group of your products' primary country of sale.

Group A

Data submitted in this group of countries may automatically be shown to any other country within the group using the same language.

Language Countries in Group A in which data may automatically be shown
English Austria, Belgium, Czechia, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the United Kingdom
Dutch Belgium, Netherlands
French Belgium, France, Switzerland
German Austria, Germany, Switzerland
Italian Italy, Switzerland

*Each country in this group can also advertise using the local language within the primary country of sale.

Group B

Product data of Group B countries may be shown to Group C countries using the same language, provided that all relevant policies for that country are followed.

Language Countries in Group B in which data may automatically be shown
Chinese (Simplified) Canada, United States, Australia
Chinese (Traditional) Hong Kong, Taiwan
English Argentina, Australia, Brazil, Canada, Chile, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Republic of Korea, Russia, Saudi Arabia, Singapore, South Africa, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, the United States, Vietnam
French Canada
Portuguese Brazil
Russian Ukraine, Russia
Spanish Argentina, Chile, Colombia, Mexico, the United States

*Each country in this group can also advertise using the local language within the primary country of sale.

Group C

Data submitted in this group of countries may automatically be shown to any other country within the group using the same language.

Language Countries in Group C in which data may automatically be shown​
Arabic Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Tunisia
English

Algeria, Angola, Bahrain, Bangladesh, Belarus, Cambodia, Cameroon, Costa Rica, Cote d'Ivoire, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, Georgia, Ghana, Greece, Guatemala, Hungary, Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Madagascar, Mauritius, Morocco, Mozambique, Myanmar (Burma), Nepal, Nicaragua, Nigeria, Oman, Pakistan, Panama, Paraguay, Peru, Puerto Rico, Romania, Senegal, Slovakia, Sri Lanka, Tanzania, Tunisia, Uganda, Uruguay, Uzbekistan, Venezuela, Zambia, Zimbabwe

French Algeria, Cameroon, Côte d'Ivoire, Madagascar, Morocco, Senegal, Tunisia
Portuguese Angola, Mozambique
Russian Belarus, Georgia, Kazakhstan, Uzbekistan
Spanish Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Puerto Rico, Panama, Paraguay, Peru, Nicaragua, Uruguay, Venezuela

*Each country in this group can also advertise using the local language within the primary country of sale.

Manually add other languages or countries of sale

For all other languages and countries, you can manually add a new country of sale to any primary feed. Before a single feed can be connected to multiple countries of sale, it must meet the policy requirements of the new country.

To add a new country of sale:

  1. Sign in to your Merchant Center account.
  2. Click Products in the navigation menu, then click Feeds.
  3. Select the feed to which you want to add the new country of sale.
  4. Click on the Settings tab, then click Add.
  5. Select the new country and language (if applicable).
  6. Click Add.

The new country of sale will appear in your feed list and the additional country and language combination(s) will take effect upon the next feed upload.

Customised product data


You may need to customise your product data under the following scenarios:

Same language and currency

The new country of sale has the same language and currency requirements as the original country of sale for which you created your product data (e.g. Germany and Austria). If this is the case, you don't need to take any additional steps to customise your data. You should see your products appear in the products list for any additional country that you add.

Same language, different currency

The new country of sale has the same language requirements but uses different currencies than the country for which you originally created your product data. You may want to submit your product data to a country that speaks the same language but uses a different currency (e.g. Australia and the United States). Use the currency conversion tool to fulfil the currency requirements and submit your product data to a different country .

Different language and currency

The new country of sale uses a different language and a different currency. Use Feed Rules to update the product data with language-dependent values, such as description [description] or title [title]. Alternatively, you can use the Supplemental Feed feature to provide additional language-dependent attributes. Use the currency conversion tool to fulfil the currency requirements.
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