About on display to order

With the on display to order (ODO) feature, you can advertise items that are displayed in your store but are not available for immediate purchase (for example, large furniture). These items will be marked as “In store-available to order” on your Google-hosted local storefront. Users can click on your local inventory ad to view the item. To buy the item, users can visit your store webpage, view the item, and then order it to be shipped to them or to your store for pick up.

By default, your ODO local inventory ads will direct shoppers to your Google-hosted local storefront. To direct shoppers to your website instead of your Google-hosted local storefront,  you’ll need to implement the merchant-hosted local storefront.

Before using ODO for your local inventory ads, make sure you meet the requirements listed below. Contact your Google support team to verify your eligibility and compliance.

Eligibility

For items to be eligible for on display to order (ODO), they must meet the following requirements:

  • Can be delivered within a 90-day delivery window: Items must be deliverable to the customer’s home within 3 months from the date of purchase.
  • Contains shipping cost and policy information: The URL you provide for your local storefront must provide full shipping details for the ODO product, such as cost and policy.

Implementation

To implement the on display to order feature, you must update your local feed and submit the URL for a webpage that contains details about your on display to order policies.

Update your local feed

To update your local feed, add the availability attribute to your local product inventory feed and use "on display to order" as the value. For ODO items, use “1” as the value for the required quantity attribute.

You may add other attributes such as available color, size, and fabric variants for the items on display in your local products feed. Also, ensure that all the specified variants are available for the customer to view in your store.

Submit your ODO webpage URL

Follow the steps below to submit the URL of the webpage that contains your ODO policies and procedures information for customers:

  1. Log in to your Merchant Center account.
  2. From the menu on the left, click Local inventory ads.
  3. Select the country where you want to display ODO on your local inventory ads.
  4. Add the URL for your webpage that describes the shipping details (such as cost, policy) for on display to order products.
  5. Click Save.

Review your on display to order shipping and policy URL status

Your on display to order status indicates whether your web page and business are eligible to use the on display to order feature in local inventory ads. Follow the steps below to see your status:

  1. Log in to your Merchant Center account.
  2. From the menu on the left, click Local inventory ads.
  3. Select the tab for your country.
  4. See the icon next to the on display to order field.

Your on display to order shipping and policy URL may be:

  • Verified: No further action needed.
  • Pending Google review: Check back soon. The URL for your on display to order web page is under review. This process can take up to a week.
  • Rejected: The Google review rejected your URL. Ensure your URL and business meets the ODO eligibility requirements and make any necessary updates. Then, submit your on display to order URL.
If you have on display to order products in your inventory feed, you can't request inventory verification until your ODO URL is Verified.

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