Merchant hosted local storefront

The merchant hosted local storefront represents only a single merchant’s local storefront information. It lets you direct shoppers to your website when they click on your local inventory ads. By directing shoppers to your website instead of your Google-hosted local storefront, you can manage and track your shoppers' entire experience.

This article helps you understand how the merchant hosted local storefront works and what’s required for your local products feed and website.

Implementation options

There are two options to implement the merchant hosted local storefront feature: full and basic

Feature Type User experience Shopping annotation displayed Shopping behavior on “see what’s in-store”
Full Clicking on a local inventory ad redirects to a product landing page that displays an item’s availability at a specific store. Users will be shown a distance annotation (e.g. “3.5 mi”) which shows the distance to a store where they can purchase the item. Clicking on a “see what’s in-store” local inventory ad will direct shoppers to a product landing page that displays an item’s availability at a specific store.
Basic Clicking on a local inventory ad will redirect to a product landing page where shoppers can check the item’s availability at a store nearby.  Users will be shown the “in-store” annotation which communicates that the item is available for purchase at a store nearby. Clicking on a “see what’s in-store” local inventory ad will direct shoppers to a Google-hosted local storefront

Related links

Learn how to implement merchant hosted local storefront (full).

Learn how to implement merchant hosted local storefront (basic).

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