The store pickup feature is a way to highlight your omnichannel purchase options directly on the Google local storefront and shopping product web search results. When a user arrives at your Google local storefront product page or conducts a search for a product that is available for store pickup, they see a link to your site with store pickup information. The user can then visit your website to complete their order using store pickup as the checkout option.
This article details store pickup components, eligibility, and requirements for your local products feed and website.
The store pickup feature has 2 components:
- Store pickup link on the local storefront landing page. If you host your local landing page on Google, this enables the store pickup option to show right on the local storefront page.
- Store pickup annotation on Google.com local inventory ads. Whether you use Google-hosted local storefront or merchant-hosted local storefront pages, this enables the store pickup option to show on your ad units. This annotation is only available on mobile.
Note: The store pickup annotation on Google.com local inventory ads is subject to change based on ongoing updates.
How it works
To surface your items that are eligible for store pickup, add the attributes
pickup method and
pickup SLA to either your local products feed or local product inventory feed.
Here’s how the process works behind the scenes:
|Google-hosted local storefront||Merchant-hosted local storefront|
To use the store pickup feature, you must have live local inventory ads. In addition, for each product that you opt-in to store pickup, you must offer same day or next day pickup from the time the order is placed.
Local products feed requirements
1. Add the following store pickup attributes to the correct feed:
|Attribute||Optional or required?||Feed||Possible values|
||Required||Local products feed or local product inventory feed||buy, reserve, not supported|
||Required||Local products feed or local product inventory feed||same day, next day|
||Required||Local products feed||URL parameter or URL path|
||Optional||Local products feed||URL parameter or URL path|
- Add the required attributes to any items in your local products feed where the same store pickup offering is available for all stores (e.g. a customer can buy and pick up the XYZ television same day in any of your stores nationally).
- Add the
pickup SLArequired attributes to your local product inventory feed when the store pickup offering is available at specific stores only, or if specific stores offer a different
For full details, see the local products feed specification and summary of required attributes for merchant hosted local storefront and store pickup features.
2. Add the attribute,
pickup_link_template, to your local products feed. You can also add the optional attribute
Verify and claim your website URL, and make sure the website URL registered in Merchant Center matches the domain in the
link_template. If the website URL doesn’t match the registered domain, learn how to resolve this issue.
pickup_link_templateshould simply provide a link to a product’s store-specific landing page. URL structures vary across websites. Store codes can be URL parameters, or part of the URL path.
These are the requirements that your website on both desktop and mobile devices, including tablets, must comply with:
- Show the following information on the product page:
- Store pickup option
- Full store address (store hours and phone number also recommended) for the pickup location
- Store pickup availability and the option to change to your other store locations prior to adding item to cart
- Pickup cutoff time and pickup fee (if applicable) prior to adding item to cart
- Allow users to complete their order (e.g. complete the purchase or reserve the item) on your website
- Provide a pickup confirmation message when order is ready (e.g. email and SMS)
- Contain structured data markup for store pickup
Note: You can use either your online price or local price when a user checks out with store pickup on your website. However, Google shows the local price only on local inventory ads and the local storefront.
(Optional) Store pickup structured data requirements
Structured data markup is used to help Google retrieve up-to-date information about your products and offers directly from your website.
Learn about the structured data markup requirements for offers going to your store pickup landing page.