Local inventory ads optimization features
Once you’ve completed basic setup, we recommend you investigate local inventory ads’ many additional features. These options can help you get the most out of your advertising campaigns.
Enhance customers’ experience
Local inventory ads helps you connect online customers to your physical locations. Learn more about the optional features below that help you enhance your customers’ experience with your business:
- Merchant hosted local storefront: Direct shoppers to your website when they click on your local inventory ads
- On display to order: Advertise products on display in your stores for customers to order
- Store pickup: Highlight buy online, pick up in store purchase options
If you’d like to implement Merchant hosted local storefront or Store pickup, contact your Google Team or local inventory ads support.
Improve campaign performance
There are many ways to optimize your Shopping campaign based on your advertising goals. For best results, learn how to: