excluded_destination: Definition

Use the excluded_destination attribute to control the type of ads your products participate in. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.

When to use

Optional for each product

If you want to prevent your product from participating in certain types of ads, use the excluded_destination attribute.

Supported values:

Shopping Ads. Prevent your product from showing in Shopping ads. Learn about Shopping ads
Shopping Actions. Prevent your product from showing in Shopping Actions. Learn more about Shopping Actions
Display Ads. Prevent your product from showing in dynamic remarketing ads. Learn about dynamic remarketing for retail
Surfaces across Google. Allow your products to show on surfaces across Google. Learn more about showing products on surfaces across Google

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Supported values	`Shopping Ads`, `Shopping Actions`, `Display Ads, Surfaces across Google`
Repeated field	Yes

File format	Example value
Text feeds	`Display Ads`
XML feeds	`<g:excluded_destination>Display Ads</g:excluded_destination>`

For format API information, please see Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

If you submit conflicting information for the excluded_destination and included_destination attributes, the excluded_destination value will always take precedence over the included_destination value.

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