excluded_destination: Definition

Use the excluded_destination attribute to control the different locations where your content can appear. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign. 

When to use

Optional for each product

If you want to prevent your product from participating in certain types of ads, use the excluded_destination attribute.

Supported values:


Follow these formatting guidelines to make sure we understand the data you're submitting. 

Supported values Shopping Ads, Shopping Actions, Display Ads, Local Shopping, Surfaces across Google,Local surfaces across Google
Repeated field Yes
File format Example value
Text feeds Display Ads
XML feeds <g:excluded_destination>Display Ads</g:excluded_destination>

Repeated fields


To submit multiple destinations that you would like to exclude, submit the attribute multiple times, once for each destination (recommended). For example:

Product Orthopedic dog bed
title XXL Orthopedic Dog Bed
excluded_destination Display Ads
excluded_destination Shopping Ads
excluded_destination Shopping Actions

You can also separate each destination with a comma ( , ):

Display Ads,Shopping Ads,Shopping Actions


To submit multiple destination to exclude for an XML feed, include a separate attribute for each excluded destination:

<g:excluded_destination>Display Ads</g:excluded_destination>
<g:excluded_destination>Shopping Ads</g:excluded_destination>
<g:excluded_destination>Shopping Actions</g:excluded_destination>

To format your data for Content API, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

  • If you submit conflicting information for the excluded_destination and included_destination attributes, the excluded_destination value will always take precedence over the included_destination value.
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