excluded_destination attribute to control the different locations where your content can appear. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
When to use
Optional for each product
If you want to prevent your product from participating in certain types of ads, use the
Shopping Ads.Prevent your product offers from showing in Shopping ads. Learn about Shopping ads
Shopping Actions.Prevent your product offers from showing in Shopping Actions. Learn more about Shopping Actions
Display Ads.Prevent your product offers from showing in dynamic remarketing ads. Learn about dynamic remarketing for retail
Local inventory ads. Prevent your product offers from showing in Local Shopping. Learn more about local inventory ads
Surfaces across Google. Prevent your product offers from showing on surfaces across Google. Learn more about showing product offers on surfaces across Google
Local surfaces across Google. Prevent your product offers from showing on local surfaces across Google. Learn more about showing product offers on local surfaces across Google
Follow these formatting guidelines to make sure we understand the data you're submitting.
|File format||Example value|
To submit multiple destinations that you would like to exclude, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopedic dog bed|
||XXL Orthopedic Dog Bed|
You can also separate each destination with a comma ( , ):
Display Ads,Shopping Ads,Shopping Actions
To submit multiple destination to exclude for an XML feed, include a separate attribute for each excluded destination:
To format your data for Content API, see the Content API for Shopping.
- If you submit conflicting information for the
excluded_destinationvalue will always take precedence over the