excluded_destination: Definition
Use the excluded_destination attribute to control the different locations where your content can appear. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
Optional for each product
If you want to prevent your product from participating in certain types of ads, use the excluded_destination attribute.
Supported values:
Shopping Ads.Prevent your product from showing in Shopping ads. Learn about Shopping adsShopping Actions.Prevent your product from showing in Shopping Actions. Learn more about Shopping Actions-
Display Ads.Prevent your product from showing in dynamic remarketing ads. Learn about dynamic remarketing for retail Local Shopping. Prevent your product from showing in Local Shopping. Learn more about local inventory adsSurfaces across Google. Prevent your products from showing on surfaces across Google. Learn more about showing products on surfaces across Google
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
| Supported values | Shopping Ads, Shopping Actions, Display Ads, Local Shopping, Surfaces across Google |
|---|---|
| Repeated field | Yes |
| File format | Example value |
|---|---|
| Text feeds | Display Ads |
| XML feeds | <g:excluded_destination>Display Ads</g:excluded_destination> |
Repeated fields
Text
To submit multiple destinations that you would like to exclude, submit the attribute multiple times, once for each destination (recommended). For example:
| Product | Orthopedic dog bed |
title |
XXL Orthopedic Dog Bed |
excluded_destination |
Display Ads |
excluded_destination |
Shopping Ads |
excluded_destination |
Shopping Actions |
You can also separate each destination with a comma ( , ):
Display Ads,Shopping Ads,Shopping Actions
XML
To submit multiple destination to exclude for an XML feed, include a separate attribute for each excluded destination:
<g:excluded_destination>Display Ads</g:excluded_destination>
<g:excluded_destination>Shopping Ads</g:excluded_destination>
<g:excluded_destination>Shopping Actions</g:excluded_destination>
For format API information, see the Content API for Shopping.
Guidelines
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
- If you submit conflicting information for the
excluded_destinationandincluded_destinationattributes, theexcluded_destinationvalue will always take precedence over theincluded_destinationvalue.