excluded_destination: Definition



Use the excluded_destination attribute to control the type of ads your products participate in. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display campaign, but not in a Shopping campaign. 

When to use

Optional for each product

If you want to prevent your product from participating in certain types of ads, use the excluded_destination attribute.

Supported values:


Follow these formatting guidelines to make sure we understand the data you're submitting. 

Supported values

Shopping, ShoppingActionsDisplayAds

Repeated field Yes
File format Example value
Text feeds


XML feeds <g:excluded_destination>DisplayAds</g:excluded_destination>
Content API v2 (JSON) "destinations": [
   "destinationName": "DisplayAds",
   "intention": "excluded"
Content API v2 (XML) <destination intention="excluded">DisplayAds</destination>


Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

  • If you submit conflicting information for the excluded_destination and included_destination attributes, the excluded_destination value will always take precedence over the included_destination value.
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