[included_destination]attribute (in addition to the excluded destination
[excluded_destination]attribute) to control where your products will appear
In this article
Optional for each product
If you want to add your product to participate in certain locations (beyond what you specified in your feed settings), use the included destination
These are the supported values for this attribute:
- Shopping ads
[Shopping_ads]: Allow your products to show in Shopping ads. Learn about Shopping ads
- Display ads
[Display_ads]: Allow your products to show in dynamic remarketing ads.
- Local inventory ads
[Local_inventory_ads]: Allow your products to show in ads to shoppers near your store.
- Free listings
[Free_listings]: Allow your products to appear in free listings on Google.
- Free local listings
[Free_local_listings]: Allow your local products to appear in free local product listings on Google.
Surfaces across Google,
Local surfaces across Google. These values will still be accepted, but we recommend that you update your products to include the new values for these destinations:
Follow these formatting guidelines to make sure Google understands the data you're submitting.
|File format||Example value|
If you want to include multiple destinations, submit the attribute once for each destination. For example:
In Plain Text
|Product data for an orthopedic dog bed|
||XXL Orthopedic Dog Bed|
You can also separate each destination with a comma ( , ):
To format your data for Content API, see the Content API for Shopping resource.
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- If you submit conflicting information for the excluded destination
[excluded_destination]and included destination
[included_destination]attributes, the excluded destination value will always take precedence over the included destination value.