included_destination: Definition

Use the included_destination attribute to control the type of ads your products participate in. For example, you could use this attribute if you want a certain brand of product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign. 

When to use

Optional for each product

If you want your product to appear in only certain types of ads, use the included_destination attribute.

Supported values:


Follow these formatting guidelines to make sure we understand the data you're submitting. 

Supported values

Shopping Ads, Shopping Actions, Display Ads, Surfaces across Google

Repeated field Yes
File format Example value
Text feeds

Display Ads

XML feeds <g:included_destination>Display Ads</g:included_destination>

Repeated fields


To submit multiple destination that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:

Product Orthopedic dog bed
title XXL Orthopedic Dog Bed
included_destination Display Ads
included_destination Shopping Ads
included_destination Shopping Actions

You can also separate each destination with a comma ( , ):

Display Ads,Shopping Ads,Shopping Actions


To submit multiple destination to include for an XML feed, include a separate attribute for each included destination:

<g:included_destination>Display Ads</g:included_destination>
<g:included_destination>Shopping Ads</g:included_destination>
<g:included_destination>Shopping Actions</g:included_destination>

For format API information, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

  • If you submit conflicting information for the excluded_destination and included_destination attributes, the excluded_destination value will always take precedence over the included_destination value.
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