included_destination attribute (in addition to the
excluded_destination attribute) to control where your products will appear.
When to use
Optional for each product
If you want to prevent your product from participating in certain types of ads, use the
Shopping ads.Allow your products to show in Shopping ads. Learn about Shopping ads
Shopping Actions.Allow your products to show in Shopping Actions. Learn more about Shopping Actions
Display ads.Allow your products to show in dynamic remarketing ads. Learn about dynamic remarketing for retail
Local inventory ads. Allow your products to show in ads to shoppers near your store. Learn more about local inventory ads
Surfaces across Google.Allow your products to show on surfaces across Google. Learn more about showing product offers on surfaces across Google
Local surfaces across Google.Allow your products to show on local surfaces across Google. Learn more about showing products on local surfaces across Google
Follow these formatting guidelines to make sure we understand the data you're submitting.
|File format||Example value|
To submit multiple destination that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopedic dog bed|
||XXL Orthopedic Dog Bed|
You can also separate each destination with a comma ( , ):
Display ads,Shopping ads,Shopping Actions
To submit multiple destination to include for an XML feed, include a separate attribute for each included destination:
To format your data for Content API, see the Content API for Shopping.
- If you submit conflicting information for the
excluded_destinationvalue will always take precedence over the