Use the included_destination attribute to control the type of ads your products participate in. For example, you could use this attribute if you want a certain brand of product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
When to use
Optional for each product
If you want your product to appear in only certain types of ads, use the included_destination attribute.
Supported values:
Shopping Ads.Allow your product to show in Shopping ads. Learn about Shopping adsShopping Actions.Allow your product to show in Shopping Actions. Learn more about Shopping ActionsDisplay Ads.Allow your product to show in dynamic remarketing ads. Learn about dynamic remarketing for retailSurfaces across Google. Allow your products to show on surfaces across Google. Learn more about showing products on surfaces across Google
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
| Supported values |
|
|---|---|
| Repeated field | Yes |
| File format | Example value |
|---|---|
| Text feeds |
|
| XML feeds | <g:included_destination>Display Ads</g:included_destination> |
Repeated fields
Text
To submit multiple destination that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:
| Product | Orthopedic dog bed |
title |
XXL Orthopedic Dog Bed |
included_destination |
Display Ads |
included_destination |
Shopping Ads |
included_destination |
Shopping Actions |
You can also separate each destination with a comma ( , ):
Display Ads,Shopping Ads,Shopping Actions
XML
To submit multiple destination to include for an XML feed, include a separate attribute for each included destination:
<g:included_destination>Display Ads</g:included_destination>
<g:included_destination>Shopping Ads</g:included_destination>
<g:included_destination>Shopping Actions</g:included_destination>
Guidelines
Follow these guidelines to make sure you submit high-quality data for your products.
- If you submit conflicting information for the
excluded_destinationandincluded_destinationattributes, theexcluded_destinationvalue will always take precedence over theincluded_destinationvalue.