Included destination [included_destination]

Use the included destination [included_destination] attribute (in addition to the excluded destination [excluded_destination] attribute) to control where your products will appear.

When to use

• Optional for each product

If you want to add your product to participate in certain locations (beyond what you specified in your feed settings), use the included destination [included_destination] attribute.

These are the supported values for this attribute:

• Shopping_ads: Allow your products to show in Shopping ads. Learn about Shopping ads
• Buy_on_google_listings: Allow your products to show in Buy on Google listings. Learn more about Buy on Google
• Display_ads: Allow your products to show in dynamic remarketing ads. Learn about dynamic remarketing for retail
• Local_inventory_ads: Allow your products to show in ads to shoppers near your store. Learn more about local inventory ads
• Free_listings: Allow your products to appear in free listings on Google. Learn more about listing your products for free on Google
• Free_local_listings: Allow your local products to appear in free local product listings on Google. Learn more about listing your local products for free on Google

Note: Some of the names for product destinations have been updated. You may have previously submitted the following values as destinations for your products: Shopping Actions, Surfaces across Google, Local surfaces across Google. These values will still be accepted, but we recommend that you update your products to include the new values for these destinations: Buy_on_Google_listings, Free_listings, Free_local_listings.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Supported values	Shopping_ads, Buy_on_Google_listings, Display_ads, Local_inventory_ads, Free_listings, Free_local_listings
Repeated field	Yes

File format	Example value
Text feeds	Display_ads
XML feeds	<g:included_destination>Display_ads</g:included_destination>

Repeated fields

If you want to include multiple destinations, submit the attribute once for each destination. For example:

In Plain Text

Product data for an orthopedic dog bed
Attribute	Value
Title [title]	XXL Orthopedic Dog Bed
Included destination [included_destination]	Display_ads
Included destination [included_destination]	Shopping_ads
Included destination [included_destination]	Buy_on_Google_listings

 

You can also separate each destination with a comma ( , ):

Attribute	Value
Included destination [included_destination]	Display_ads,Shopping_ads,Buy_on_Google_listings

In XML

<g:included_destination>Display_ads</g:included_destination>
<g:included_destination>Shopping_ads</g:included_destination>
<g:included_destination>Buy_on_Google_listings</g:included_destination>

To format your data for Content API, see the Content API for Shopping.

• Learn more about the format requirements for repeated and/or group attributes in text feeds
• Learn more about the format requirements for repeated and/or group attributes in Google sheets

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

• If you submit conflicting information for the excluded destination [excluded_destination] and included destination [included_destination] attributes, the excluded destination value will always take precedence over the included destination value.