In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Pause [pause]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the pause [pause] attribute to tell Google when you want to temporarily stop products from showing in all ads or free listings for up to 14 days.

In this article

When to use

Optional Optional for each product

You may want to use this attribute if a product is available for sale and in stock on your website, but you’d like to stop showing your product for a short time. Using the pause [pause] attribute lets you quickly reinstate the product when you’re ready to show it again. Products that are paused for more than 14 days can take one or more days to be reactivated. This attribute can't be used to pause only free listings. You can use it to pause your ads or your ads plus free listings. If you want to pause only free listings, use the excluded destination excluded_destination attribute.

These are the supported values you can choose from:

  • Ads [ads]
    • You’re currently pausing your product for all ads locations (including Shopping Ads, Display Ads, and local inventory ads).
  • All [all]
    • You’re currently pausing your product for all Shopping locations (including Shopping Ads, Display Ads, local inventory ads, Buy on Google, and free listings).


Follow these formatting guidelines to make sure we understand the data you're submitting. Learn when and how to submit your product data in English

Supported values



Repeated field


File format

Example value

Text feeds


XML feeds


To format your data for Content API, see the Content API for Shopping resource.

Note: To ensure that this product data attribute gets recognized by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • Submit the attribute with a supported value. If you don’t submit the attribute with a value, we’ll assume your product is not paused.
  • Only pause a product for 14 days or less. If you need to stop showing your product for more than 14 days, use the excluded destination [excluded_destination] attribute.
  • Only use the attribute for ads destinations. Use the excluded destination [excluded_destination] attribute for products you want to pause for destinations other than ads, for example free listings.

Avoid using availability to pause ads or free listings. Don't attempt to set the availability [availability] attribute to “out_of_stock” to pause your products


Product is temporarily paused for all ads and will be unpaused within 14 days or less

An illustration of an android plush
Product data for an Android Squishable that is temporarily paused for Ads
Attribute Value
Pause [pause]


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