Pause [pause]

Use the pause [pause] attribute to tell Google when you want to temporarily stop products from showing in all ads or Shopping destinations for up to 14 days.

You may want to use this attribute if a product is available for sale and in stock on your website, but you’d like to stop showing ads for the product for a short time. Using the pause [pause] attribute lets you quickly reinstate the product when you’re ready to show it again. Products that are paused for more than 14 days can take one or more days to be reactivated. This attribute is not applicable to free listings.

When to use

  • Optional for each product

These are the supported values you can choose from:

  • Ads [ads]
    • You’re currently pausing your product for all ads locations (including Shopping Ads, Display Ads, and local inventory ads).
  • All [all]
    • You’re currently pausing your product for all Shopping locations (including Shopping Ads, Display Ads, local inventory ads, Buy on Google, and free listings).


Follow these formatting guidelines to make sure we understand the data you're submitting.

Supported values



Repeated field


File format

Example value

Text feeds


XML feeds


To format your data for Content API, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • Submit the attribute with a supported value. If you don’t submit the attribute with a value, we’ll assume your product is not paused.
  • Only pause a product for 14 days or less. If you need to stop showing ads for more than 14 days, use the excluded destination [excluded_destination] attribute.
  • Avoid using availability to pause ads. Don't attempt to set the availability [availability] attribute to “out_of_stock” to pause your products.


Product is temporarily paused for all Ads and will be unpaused within 14 days or less

An illustration of an android plush
Product data for an Android Squishable that is temporarily paused for Ads
Attribute Value
Pause [pause]


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