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Set up shipping settings

Set up your shipping costs based on how you charge shipping. The costs that you submit to Merchant Center must match the costs that you charge on your website. If you can’t, overestimate shipping costs. Keep in mind users will use these costs when deciding whether to click your ad or not. This guide explains how to set up your shipping settings. 

Learn more about how shipping settings work and when to use them.

How to configure your shipping options

How it works

To set up shipping settings, you’ll set up a shipping service either for all products or for groups of products, which you specify using the shipping_label attribute. In each shipping service, you use tables to model how you charge for shipping. For example, you might charge different rates based on the price of a product, or you might charge customers based on what the shipping company charges you.

If you provide multiple shipping services for a product in the same country, we’ll calculate the lowest shipping rate for the product for a given situation and display that rate to users. 

For example, if you have one service that specifies free shipping for products over 150 USD and another service that specifies a carrier-calculated rate for all products, then your ad will show free shipping for all products over 150 USD.

Instructions

Create a new shipping service

The first step to setting up shipping is to create a new shipping service. When creating your shipping service, you’ll describe it, define which products it affects, and then set up tables that specify the shipping cost.

To create a new shipping service:

  1. Sign in to Merchant Center.
  2. Click Shipping on the page menu.
  3. Click the plus button  to create the shipping service.

Step 1: Service description

The service description is where you enter the basic details of this service, such as which target country it applies to.

  1. On the Target country menu, select the country that this service applies to. You’ll create different services for each country that your products target.
  2. For Transit time, add the possible range of business days that this service could take (for example, 1 to 5). While the exact time might vary based on products or the user’s location, the range will give users an idea of what to expect.
  3. If you require a minimum order value for the service (for example, if you require that customers spend 30 USD to use that shipping service), enter that amount. Products with a price below the minimum order will still be shown, together with your minimum order value.
  4. For Name, add a descriptive name so you can distinguish this shipping service from others in a list (for example, AU - Price). Each service must have a unique name, and this name won’t be shown to users. 

Step 2: Affected products (Filter products by shipping label)

When creating your shipping service, explain which products it applies to. You can apply the settings to every product or to specific products using your account settings and the shipping_label attribute. Using this attribute, you can add a custom label to each product (e.g., oversized, perishable, fragile), and then you can set up different shipping costs for those groups.

  • Select All products if you want the service to apply to every product. 

OR

  • If you want your service to apply to only specific groups of products:
    1. Select Filter products by shipping label.
    2. In the box that appears, enter values that you’ve submitted for the shipping_label attribute (e.g., oversized). Enter only 1 value per line. 
    3. Then click Add labels.
    4. If you want to add additional product groups, click the plus button .

Step 3: Shipping cost

To set up your shipping cost, you’ll first create a table based on 1 or 2 dimensions. You’ll have different options available depending on your target country. 

For example, if your products target Australia, you might set up shipping cost by state and by weight. So you charge a different rate for a 10 kg product shipped to Tasmania than you do if it’s shipped to Western Australia. However, if you’re targeting France, you won’t be able to specify shipping rates by location.

To add the shipping cost:

  1. First, click a dimension, such as + Order weight in kilograms (which you’ll see if you’re targeting Canada). You’ll see a row where you can enter ranges.
  2. Enter a range, such as 0.0001 kg to 2 kg.
  3. For each row, select a shipping option, such as Fixed rate. Learn more about shipping options.
  4. Depending on the shipping option, enter a price, percentage, etc.
  5. To add more ranges, click + New row
  6. To add 2nd dimension, click one of the other options, such as + Order price in CAD.
  7. Next, set the rate for each new range by choosing a shipping option, like you did before.
  8. To add more ranges, click + New column.
  9. Click Save to finish creating your shipping service.

Note: Google Shopping uses order weight and order value. In most cases, these are equal to what you configure in the price and shipping_weight attributes for your products, but for programs like Purchases on Google we consider the total order, which could contain multiple products.

Step 4: Advanced settings (optional)

If you’re using a carrier rate or if you link a subtable, you’ll see those tables under Advanced settings.

  1. Fill out the tables. (Learn more about how to set up carrier rates and subtables.)
  2. Click Save to finish creating your shipping service.

Check your shipping cost

Once you enter your shipping information, you can check the shipping cost (and tax rate) that will be displayed in your Shopping ads. Along with the shipping cost, you can see the source of that cost (e.g., settings in Merchant Center or the shipping attribute in your product data).

To see this information: 

  1. Click Products on the left, and then click List in the page menu. 
  2. On the List page, click the title of a product to see various details about the product. 
  3. Scroll down to see information about shipping (and tax).

For countries where you can specify shipping rates based on shipping destination (e.g., the United States or Japan), you’ll need to enter a shipping destination in order to calculate a result. For all other countries, you’ll see the country-wide rate.

Shipping options

When setting up your shipping cost, you can choose from several options such as free shipping, fixed rate, or carrier-calculated rate.  

Free shipping

Use this option if you don’t charge for shipping for a range. Users will see a message that looks similar to Free shipping
To use the free shipping option:
  • When choosing a shipping option, select Free

Fixed rate

Use this option if you charge a flat shipping price for all orders in a range. Users will see the same cost for all products in this range.
To use this option:
  1. When choosing a shipping option, select Fixed rate.
  2. Then enter an amount.
     

Carrier rate (AU, DE, UK, and US only)

Use this option if you charge carrier-calculated rates. Users will see a rate based on dimensions, weight, user location and origin postal code. So make sure to submit shipping_weight, and dimensions (shipping_length, shipping_width, shipping_height) in your product data. 
Keep in mind that carrier rates are based on standard commercial rates, so if you charge less (e.g., because of a contract you have with the carrier), add a negative amount or percent (e.g., -10). If you use a non-commercial rate (often called retail), you’ll likely need to adjust the rates up by 50–60%.
When choosing a carrier rate, make sure the products that will be covered by that option can actually be shipped by that carrier and service (e.g., the products are not oversize or overweight). Otherwise, the rates that users see won’t be accurate, and your products could be disapproved. Check with your carrier for information about size and weight limits. 
To use this option:
  1. When choosing a shipping option, select Carrier rate.
  2. Next select a carrier rate table that you’ve created before, or select Create new carrier rate. When you create a new rate table, you’ll see that table listed below in Advanced settings. You’ll add any carrier rates that apply. 
  3. For the Name of the rate table, add a descriptive name that you can distinguish in a list (e.g, UPS - Regular).
  4. Next for Carrier, select one of the supported carriers (e.g., UPS). The carriers are different for each target country. 
  5. Select a Carrier service (e.g., Ground). Note: Services are different for each carrier.
  6. Enter the Origin postal code where the package will ship from (e.g., 94043). 
  7. Next, if necessary, adjust the order by a percent or a flat amount: up (with a positive number, like 10) or down (with a negative number, like -10). 

Percentage of order total

Use this option if you charge shipping based on a percentage of the order cost. Users will see the shipping cost as a percentage of the total order value (for Shopping ads we use the product price as order value). 
To use this option:
  • When choosing a shipping option, select Percentage of order total.
  • Then enter a percentage. 

Link subtable (add 3 or more dimensions)

If you charge based on 3 or more dimensions, then you can add a subtable for each cell. You’ll choose from different options depending on your target country.
For example, if your products target Australia and you charge various rates based on the price for products that are 1–5 kg and shipped to Queensland, add those rates with a subtable. If you’re targeting Canada, you won’t be able to specify shipping rates by province.
To use this option:
  1. When choosing a shipping option, use the Link subtable shipping option. 
  2. Then select a table you’ve already created, or select Create a new table. When you create a new table, you’ll see that table listed below in Advanced settings.
  3. For Table name, give your new a table a unique name so you can pick it out from a list.
  4. Click one of the available dimensions, and then add shipping options and ranges like you did when you set up your shipping cost.
  5. Click Save to finish creating your shipping service.

No shipping

This option allows you to declare that certain products can’t be shipped with a particular service or to a particular location.
To use this option:
  • When choosing a shipping option, select No shipping.

Exclude products by weight or order value

You can add the No shipping option to exclude products based on order weight and order value. For example, if your express service is limited to products up to  a specific weight, you can use the weight dimension to set all products above the limit to No shipping. If you require a minimum order value for a shipping service, add it in the service description.

If a product falls under the No shipping option, and it’s excluded from this shipping service by weight or order value, here’s what will happen:

  • If the product is not covered by any other shipping service, the product will be disapproved. For example, if your product weighs 100 lbs, and you’ve set No shipping for products over 70 lbs.
  • If the product is covered by another shipping service that you’ve created, then the cheapest shipping cost from the remaining services will be shown to users. For example, if you’ve excluded the product from your Express service, but it’s still covered by your Ground service.

To exclude products by weight:

  1. When setting up your shipping cost, click a weight dimension such as + Order weight in kilograms.
  2. Enter a range, such as 0.0001 kg to 10 kg.
  3. Then select No Shipping as the shipping option.
  4. To add more weights, click + New row.

 Exclude products by destination (Australia, Japan, United States)

For Australia, Japan, and the United States, you can also use No shipping to indicate that you don’t ship to a particular region. To exclude regions, set up your shipping table using the dimensions you need. 

Depending on how your ad campaigns are set up, products may not show shipping cost in certain locations. If a shipping service is the sole source of shipping cost and you exclude products for certain locations, shipping cost won't be shown to users in that region.

To exclude products by destination:

  1. When setting up your shipping cost, click a location dimension such as + Destination by postal code.
  2. If you clicked + Destination by state (AU and US) or + Destination by prefecture (JP):
    1. Choose a region, and select No shipping as the shipping option. 
    2. To add more regions, click + New row.
  3. If you clicked + Destination by postal code (AU and US):
    1. Select a location group or create a new one, and then click Save
    2. Next, select No shipping as the shipping option. 
    3. To add more regions, click + New row.

Location groups (AU and US only)

When setting up shipping options by postal code, you can use a location group to create custom regions and reuse these regions to set up shipping.

Create a new location group

  1. On the Shipping settings page, click Location groups.
  2. Click the plus button  to create a new location group. 
  3. Add a Name that you can use to distinguish it later.
  4. Select the Country that this group will apply to.
  5. Then enter postal code ranges, with one range per line. Submit any of the following styles: 
    1. A postal code (e.g., 94043)
    2. A range of postal codes (e.g., 94002-95460)
    3. A range of postal codes using a prefix with a wildcard ( * ) (e.g., 94*)
    4. A range of postal codes using 2 prefixes with wildcards ( * ), using the same number of digits for both prefixes (e.g., 94*-95*)
  6. Click Add postal codes to add them to the location group.
  7. To remove a postal code, click the X next it or the trash icon trash can to remove them all.
  8. Click Save to finish creating the group. Now you can use the group when using the Destination by postal code dimension.

Once you’ve created a location group, you’ll see a table listing all the groups, how many locations (postal code ranges) they contain, and how many shipping services they’re used in.

Edit a location group (add or remove postal codes)

  1. Click its Name
  2. To change the Name, just enter a new name.
  3. To add new postal codes, add them just like you did when you created the group, with one range per line.
  4. To remove a postal code, click the X next it or the trash icon trash can to remove them all.
  5. Click Save to finish editing the group.

Remove a location group

  1. Before you can remove a location group from this tab, remove it from any shipping services, so the group should show as used in 0 shipping services. As long as it’s used in any shipping services, you won’t be able to remove it.
  2. Next, click the box next to the group, and then click Remove.
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