Implementation guide

To show your local products on Google, provide information about your business, shops and products. Use this implementation guide to set up either local inventory ads or free local product listings.

• Are you interested in onboarding via API? Learn more.
• Are you a retailer interested in having your POS/inventory data provider submit your inventory data to Google on your behalf? Or, are you a POS/inventory data provider who would like to submit your customers' data to Google? Learn how to get started.

Tip: You can use Pointy from Google to add in store products to Google and set up local inventory ads. Available for retailers located in the US, CA, UK and IE. Get started.

	Step 1: Set up your accounts
	Step 2: Enable local inventory ads or free local product listings
	Step 3: Add your business information
	Step 4: Link your Business Profiles using your Business Profile Manager and select your business group
	Step 5: Create, register and submit feeds Create a primary feed Create a local product inventory feed Register and submit local feeds
	Step 6: Choose your landing page type for local inventory ads Note: This step is only available for local inventory ads. If you’re setting up free local product listings, continue onto step 7.
	Step 7: Verify your about page (Austria, Germany and Switzerland only)
	Step 8: Request inventory verification
	Step 9: Set up Google Ads for local inventory ads (optional) Link your Merchant Center and Google Ads accounts Enable local products in your campaign

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