Local inventory onboarding guide

Implementation guide

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To show your local products on Google, provide information about your business, shops and products. Use this implementation guide to set up either local inventory ads or free local product listings.

  • Are you interested in onboarding via API? Learn more.
  • Are you a retailer interested in having your POS/inventory data provider submit your transaction data to Google on your behalf? Or, are you a POS/inventory data provider who would like to submit your customers' data to Google? Learn how to get started.
Step 1 of showing your local products on Google is setting up your accounts

Step 1: Set up your accounts

Step 2 of showing your local products on Google is enabling local inventory ads or free local product listings

Step 2: Enable local inventory ads or free local product listings

Step 3 of showing your local products on Google is adding your business information

Step 3: Add your business information

Step 4 of showing your local products on Google is linking your Google My Business account and selecting your location groups

Step 4: Link your Google My Business account and select your location group

Step 5 of showing your local products on Google is creating, registering and submitting your feeds

Step 5: Create, register and submit feeds

  1. Create a primary feed
  2. Create a local product inventory feed
  3. Register and submit local feeds
Step 6 of showing your local products on Google is verifying your About page Step 6: Verify your About page (Austria, Germany and Switzerland only)
Step 7 of showing your local products on Google is requesting inventory verification Step 7: Request inventory verification
Step 8 of showing your local products on Google is setting up Google Ads for local inventory ads

Step 8: Set up Google Ads for local inventory ads

  1. Link your Merchant Center and Google Ads accounts (optional)
  2. Enable local products in your Shopping campaign

If you're having issues, go to our Contact us form.
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