Local inventory ads onboarding guide

Set up your accounts

Set up your Google Ads account for store sales  This is step 1 of local inventory ads setup.

This page details how to create and set up the accounts you need to run local inventory ads.

Create your accounts

You need 3 separate accounts to run local inventory ads: Merchant Center, Google My Business (GMB) Locations, and Google Ads.

For ease of use and linking, we recommend adding the same email as an administrator user in your Merchant Center account and as a manager or owner in your Google My Business account.

Merchant Center

Your product information is located in Merchant Center. Follow these steps to set up your account:

  1. Create a Merchant Center account to house your local products and local product inventory feeds, if you don’t already have one.
  2. Set up your Merchant Center account.
  3. Upload your logo to brand your local storefront. Local inventory ads requires rectangular logos.
If you're advertising products sold online, then be sure to verify and claim your website. If you only plan on advertising your products sold in store, then no website is necessary.

Google My Business Locations

Your store information is located in Google My Business Locations. If you don't already have a Google My Business Locations account, follow these steps (or follow the steps in “Link your accounts” if you already have a GMB account):

  1. Create a Google My Business Locations account to provide information about your stores.
  2. Upload your store information in bulk. Do not use the “Add another business” option.

Google Ads account

You can use Google Ads to manage your ads, including local inventory ads. Create a Google Ads account, if you don’t already have one.

Link your accounts

Link your Google My Business Locations and Google Ads accounts to your Merchant Center account to connect information across these sources.

  1. Link Merchant Center and Google My Business accounts.
  2. Link Merchant Center and Google Ads accounts.

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