With the on display in store feature, you can show products that are displayed in your physical store but are not available for immediate purchase. For example, large furniture:
- Customers who are looking for similar products on Google will see these ads with the “in-store” annotation in their search results.
- Customers that are browsing the store on Google’s search result page will see these products marked as “Available to order”.
They can click on your local inventory ad or free local listing to view the item. To buy the item, they can visit your physical store, view the item, and then order it to be shipped to them or shipped to your store for pick up.
On this page
Website requirements
For items to be eligible for on display in-store, they must meet the following requirements:
- Must provide approximate delivery times for on display in-store items: The landing page must have an approximate delivery time after the order is placed for an item in the physical store.
- Contains shipping cost and policy information: The URL you provide for your in-store page must provide full shipping details for the on display in-store product, such as cost and policy.
- If using the product page with in-store availability feature: The local availability displayed after interaction with the store selector must show the item is "on display in store" at that store without further customer interaction. If a different variant of the item is on display to order, it must state “Variant on display in store”.
- If using the store-specific product page with in-store availability and price feature: The "on display in store" availability must be displayed on the landing page. If a different variant of the item is on display in store, it must state “Variant on display in store”.
Inventory data requirements
Add the availability [availability] attribute to your local product inventory data and use "on_display_to_order" as the value.
You may add other attributes such as available color, size, and fabric variants for the items on display in your primary data source. If displaying variants of an item, ensure that all of the specified variants are available for the customer to view in your shop (for example, size, color, and fabric).
Opt into on display in store
If you have already onboarded into local inventory ads or free local listings, follow the steps below to enable on display in store:
In your Merchant Center account, click the Settings & tools icon
, then select Add-ons.
Select Active.
In the “Free local listings” or “Local inventory ads” card, click Show me.
Click Show me next to the country you want to set up on display in-store.
Scroll down to “Your pickup experience (optional)” or "Products on display in store".
Under “Products on display in store”, check the box.
Add the URL for the web page that details your delivery cost and delivery policy.
Click Save to request the review of the provided URL.
If you haven’t started onboarding yet, follow the implementation guide.
On display in store review status
Your on display in store delivery and policy URL status may show:
- Verified: No further action needed.
- Under review: Check back soon. The URL for your on display in store is under review. This process can take up to a week.
- Request review: Google reviewed and rejected your URL. Ensure that your URL and business meet the on display to in-store eligibility requirements and make any necessary updates. Then, re-submit your on display in store URL.
- Action required: An invalid URL has been submitted. Review and update the provided link and click Save.