How to fix: Different product landing page

For one or more of your products, the landing pages provided in your Merchant Center product data (using the link [link] and/or mobile link [mobile_link] attribute) direct to a different product landing page rather than the specific landing page for that product. When clicking on a Shopping ad or free listing, customers expect to be redirected to a product page that is dedicated to the product from the ad or listing.

You should have received an email asking you to update your landing page URLs to direct to correct product-specific landing pages by a certain date.

Some common reasons for different product landing pages include:

• You’ve provided the incorrect landing page URL in your product data.
• The landing page is missing some key elements of your product, such as the title, description, image, price, currency, availability, or buy button.
• The product is out of stock and the website redirects to a similar product page.

When providing your product data, ensure the following:

• For wireless products and services, the title in your product attributes should follow our best practices for listing wireless products and services.
• For customized products, your product attributes must follow our best practices for advertising customized products.
• If you have provided a serial number or other unique identifiers, it must match the value on the landing page.
• For bundles, the bundle should be purchasable on the landing page instead of buying individual items separately.
• For individual items, the item can be purchased without a bundle.

Note: The title, description, and images listed for your product on its landing page don’t always need to be identical to the content in your product data, but they should refer to the same product.

Learn more about landing page requirements for Shopping ads and free listings

Instructions

Step 1: Ensure that URLs in your product data direct to the correct product landing pages

1. Investigate your update process to see what could be causing the problem:
   • Check the warning email for examples of products that are affected. Look for a common problem in your product data that could cause the problem.
   • Test some of your links using the URL Inspection Tool, available through Google Search Console, before submitting your new products. If you’re submitting many new products, use this tool on a few links to help you detect issues before submitting product data.
   • Make sure you’re updating your landing page product data, and microdata if applicable, at the same time. Schedule an upload or use the Content API to immediately update your product data. Scheduling helps make sure Google has the same data as is on your landing page. If you change prices multiple times a day or have a large amount of offers, consider using the Inventory API for faster updates.
2. Once you’ve addressed the problem, update the link [link] and/or mobile link [mobile_link] attribute in your product data to direct to the correct landing page.

Step 2: Resubmit your product data

After you’ve fixed the issue and updated your product data, resubmit it using one of these methods:

• Upload a feed
• Submit through the Content API
• Import content from an ecommerce platform

Step 3: Request a review

In some instances, if your account or one of your product offers is disapproved and you’ve either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you’re uncertain with how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.

If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.