mobile_link: Definition

The mobile_link attribute lets you include a URL to a mobile-optimized version of your landing page. This mobile version will be shown to users on mobile devices, like phones or tablets. When using this attribute, you’ll also see additional reporting in Merchant Center for potential issues with your mobile-optimized landing pages.

Creating a mobile-optimized site helps ensure that your landing page looks right on mobile devices. These types of sites often load faster on mobile phones.

An illustration showing how an ad click on mobile leads to a mobile landing page

When to use

  • Optional for each product
If you only submit the mobile_link attribute in addition to the link attribute, all mobile device users are directed to the landing page specified in the mobile_link attribute. Keep in mind that when you submit a tracking URL for the ads_redirect attribute, users will be sent to that URL rather than the value that you submit for link or mobile_link attributes. Learn more about how link, mobile_link, and ads_redirect work together


Follow these formatting guidelines to make sure we understand the data you're submitting.

Type URL (including http or https), ASCII characters only, and RFC 3986 compliant
Limits 1–2,000 characters
Repeated field No
File format Example value
Text feeds
XML feeds <g:mobile_link></g:mobile_link>

Deep links for app ads

For guidance on how to properly implement mobile app deep links in your feed, please see the following resources:

To format your data for Content API, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • Meet the requirements of the link attribute with the value that you submit for mobile_link.
  • Submit the link attribute, which is the page that desktop users will see.

Best practices

To optimize your product data's performance, follow these best practices:

  • Follow the best practices of the link attribute with the value that you submit for mobile_link.
  • Link to a landing page that renders properly on mobile devices. Some elements that you shouldn’t use on your landing page include Flash, Silverlight, ActiveX. Learn more about creating mobile-optimized websites.


Products without variants

When using mobile_link, remember to also provide the link attribute. Mobile users will be sent to the URL that you provide for mobile_link, but desktop users will still be sent to the URL that you provide for link.

Product Google pens, black ink
Product with variants

When including a URL for a product with variants, make sure that the variant is automatically selected based on the URL.

Product Google pens, black ink
Product Google pens, red ink
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