Local inventory ads and free local listings overview

The local inventory ads and free local listings add-on allow you to showcase your products and store information to nearby shoppers searching with Google. If your website doesn't contain inventory information for your physical stores, you can show your in-store inventory using a Google-hosted page for your store.

We’re currently working with retailers who have brick-and-mortar stores in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK, Ukraine, the US, UAE and Vietnam.

  • Want to start using local inventory ads but don't know where to begin? The "Find your path to local inventory ads" wizard will help you find the best way to get your in-store inventory on Google.
  • Eligible retailers in the UK, IE, US, and CA can use the product reader or local inventory app to automatically add their in-store products to Google for free. Get started.

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Benefits

  • Promote your in-store inventory: Let local shoppers know that your store has the products they’re looking for, at the moment they search on Google.
  • Bring your physical store online: Show your in-store product and price availability hosted on Google, or for local inventory ads, show your own website with a product page with in-store availability as a robust, digital in-store experience.
  • Measure performance: Monitor the impact your digital ads have on online and in-store performance goals. Note that Store visit measurement is only available in these countries.

Local add-ons

You can choose to use either free local listings or local inventory ads in presenting your products and store information.


Activate the local add-on

Follow these steps to manually activate local inventory ads or free local listings:

Step 1 In your Merchant Center account, click the Setting & tools icon Tools and setting menu icon [Gear].

Step 2 Select Add-ons.

Step 3 Select Free local listings or Local inventory ads add-on card under the “Discover” tab.

Step 4 Click Add.

Step 5 Select which country you would like to activate the add-on for. You’ll be able to add countries once the add-on has been enabled.


Implementation guide


Policies

Google’s policies provide important guidance for retailers participating in local inventory ads and free local listings. To make sure you understand the expectations, review the Local inventory ads and free local listings policies. Google disapproves products and accounts that don't comply with these policies.


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