Firebase is Google’s app software development kit (SDK) and analytics tool. To import your Firebase conversions to Google Ads, you can either link your Google Analytics App + Web property or your Firebase project to Google Ads. When you link Google Analytics App + Web or Firebase and Google Ads, you get access to powerful tools that help you see how your Google Ads campaigns are doing.
This article is an overview of how you can use Firebase with Google Ads to gain insight into your advertising and app performance. You’ll find links to set up instructions throughout the “How it works” section below.
- Import Firebase conversions without needing to add new code to your app.
- Use Firebase audiences created in Google Analytics App + Web or Firebase.
How it works
Firebase is a mobile platform that you can use to quickly develop apps. Firebase makes it easy to see how your apps are performing. If you don’t have a Firebase account, you can learn more about getting started in the Firebase help centre and on the Developers website.
If you measure conversions through a manager account, or if you want multiple managed accounts to have access to Firebase audiences, you should link an App + Web property or Firebase project to your manager account.
Once your accounts are linked, you’ll be able to see Google Ads data in your App + Web property or your Firebase project, and you’ll be able to use conversions for conversion tracking and remarketing in Google Ads.
Firebase conversion tracking
You can import conversions from Google Analytics App + Web or Firebase to see how your Google Ads investment is driving app installs, in-app actions, and more. You can learn how well your ads are performing, and then make changes in your account to help drive more of these goals for your app.
Once you’ve linked accounts, you’ll be able to choose which Firebase events to track as conversion actions in Google Ads. You won’t need to add any new code to your app. Google Ads conversion tracking will use the code that you’ve already installed for Firebase.
To learn how to use Firebase in Google Ads conversion tracking, see Measure mobile app conversions with Google Analytics App + Web (via the Firebase SDK).
Firebase and remarketing
If you've linked Google Analytics App + Web or Firebase to Google Ads, you'll be able to use audiences created in Google Analytics App + Web or Firebase for Google Ads campaigns. A Google Analytics App + Web property or Firebase project can connect to multiple Google Ads accounts or manager accounts. Each Google Ads account will have access to audiences created in Google Analytics App + Web or Firebase. Learn more about remarketing lists using Firebase data