Conversion tracking: Definition

A free tool in your account that can help measure how clicks on your ads and free product listings lead to meaningful actions such as sales or leads.

Conversion tracking in Google Ads

  • A conversion occurs when an ad click or other interaction with your ad leads directly to a behavior that's valuable to you, such as a purchase, newsletter sign-up, phone call, or download.
  • It's important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business. Conversion tracking can also help identify which ads, listings and keywords are most successful for your business.

Security and privacy for app tracking

Google's security standards are strict. Google Ads only collects data on apps where you have configured tracking.

Ensure you're providing users with clear and comprehensive information about the data you collect on your apps, and getting consent for that collection where legally required.

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