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Link AdWords with Firebase

When you link AdWords accounts to a Firebase project, you can

  • Export audience lists to AdWords
  • Import events from Firebase into AdWords
In this article:

Before you begin

To connect a Firebase project to AdWords, use a Google account that has the following permissions. If your account doesn’t have these permissions, ask your Firebase or AdWords administrator for help.

  • In Firebase, your account needs to be an owner of the project that you want to connect.
  • In AdWords, that same Google account needs administrative access.

Learn how to grant or remove access to your AdWords account.

You can complete the linking either from your AdWords account or from Firebase. Learn how to link to Firebase from your AdWords account.

  • If you link to an AdWords manager account, any data that you import from Firebase will be available to all of your client accounts.
  • Once you've linked to AdWords, you'll be able to selectively import Firebase conversion events into AdWords. Learn more.
  • Once you've linked to AdWords, the audiences you create in Google Analytics for Firebase are automatically shared with your linked AdWords accounts, unless you or another project admin have unchecked this option.

To link AdWords accounts to a Firebase project:

  1. Sign in to Firebase.
  2. Click the Settings icon and select Project Settings.
  3. On the Project Settings page, click the Account Linking tab.
  4. On the AdWords card, you have the option of automatically sharing the audiences you create in Google Analytics for Firebase with your linked AdWords accounts for interest based advertising. If another project admin previously unchecked this option, you will not see this checkbox.
  5. On the AdWords card, click Link to AdWords.
    If an AdWords account is already linked and you want to add another account, click Manage linking.
    You must have administrative access to an AdWords account in order to link. If you do not have administrative access to an existing account, you can click create an account to create a new one in AdWords.
  6. Select the AdWords accounts to which you want to connect and click Link.
    If an AdWords account is already linked and you are adding another account, click Add account. Then, select the AdWords accounts to which you want to connect and click Link. (If you have already added all the AdWords accounts that you administer, the Add account button will be grayed out.)

Either an AdWords Admin or Firebase project owner can unlink the linked AdWords account(s).

You can complete the unlinking either from your AdWords account or from Firebase. Learn how to unlink from your AdWords account.

Unlinking the account(s) from the project halts the data sharing that occurred as a result of the link.

  • All data that was shared before the link was severed remains available to both AdWords and Firebase.
  • Any data that is added or updated (for example, conversions) after the link is severed, and for which sharing was in place as a result of the link, is no longer shared.
  • New users won’t be added to audience lists that you’ve imported.
  • If you’re using an AdWords manager account, unlinking a Firebase project applies to all of your client accounts.

To unlink AdWords accounts from a Firebase project:

  1. Sign in to Firebase.
  2. Click the Settings icon and select Project Settings.
  3. On the Project Settings page, click the Account Linking tab.
  4. On the AdWords card, click Manage linking.
  5. Select the AdWords account(s) you want to unlink and click Unlink accounts.
  6. Click Confirm unlink.
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