An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords.
Portfolio bid strategies automatically set bids to help you reach your performance goals. They include the following Smart bidding strategies: Target CPA, Target ROAS, Maximize conversions, Maximize conversion value, Maximize clicks, and Target impression share.
- Once you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.
- Portfolio bid strategies were previously referred to as “flexible bid strategies.”