About ownership of client accounts

If you have a manager account, you can be an owner of a client account, which extends permissions of admin users on your manager account to perform the following actions:

  • Invite users with administrative access to the client account
  • Remove users from the client account
  • Grant or revoke administrative access for users on the client account
  • Accept and decline link requests from other managers to the client account
  • Turn off ownership
  • Transfer ownership to another manager account
  • Unlink other managers from the client account
  • Enable remarketing list sharing in the client account so that the client account’s lists can be shared with other accounts in the manager account

Note: It's recommended that a manager should be made owner if and only if the manager account requires these privileges 

This article explains how ownership works. For more background, read About manager accounts.

How ownership works

A client account can only have one owner. If a manager creates a new account, the manager will automatically become the owner of that account. However, if a manager links an existing account, it won’t have ownership of that client account by default. The client account must enable ownership for the manager account.

Ownership is transitive, which means that if your manager account is an owner of a client, then all the managers above your manager account will also have ownership. 

Make a manager an owner

A manager account can be made an owner by a user with administrative access to the client account.

Note: You can’t enable ownership if you lack administrative access to the client account or if a different manager already has ownership of the account. To change which manager has ownership, see the instructions for transferring ownership below. 
  1. Log in to your Google Ads client account (non-manager account).
  2. Click the tools icon in the upper right corner of the client account.
  3. Under “Setup,” click Account access
  4. Click Managers in the menu along the top of the page. 
  5. Click the dropdown in the “Owner” column and select Yes.

Transfer ownership to a different manager

A user with administrative access to an owner manager account can transfer ownership to a different manager. Users on the client account do not have permission to transfer ownership.

  1. Log in to your Google Ads manager account.
  2. Click on Settings in the page menu on the left.
  3. Under “Sub-Account Settings”, click the columns icon Columns above the table.
  4. Select the Owner column.
  5. Click Apply.
  6. Identify the account for which you’d like to modify ownership.
  7. Click on the drop-down arrow in the Owner column. 
  8. In the drop-down menu, select the manager that you’d like to be the single owner, or choose to remove all owners.

Turn off ownership

A user with administrative access to an owner manager can turn off ownership. This means that the client account becomes its own owner. Note that in order to complete this action, the client account must have at least one user with administrative access. Users on the client account do not have permission to turn off ownership.

  1. Log in to your Google Ads manager account.
  2. Click Settings in the page menu on the left.
  3. Under “Sub-Account Settings,” select the accounts for which you’d like to turn off ownership.
  4. Click Edit.
  5. In the drop-down menu, select Remove owner.
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