Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads.
- A Display Network placement can refer to several things, such as an entire website, a subset of a website (such as specific pages from that site), an individual ad unit positioned on a single page, a video, a mobile phone app and more.
- You can choose specific locations by adding managed placements. You can also let Google choose relevant automatic placements for you based on your keywords.