Placements: Definition

Locations on YouTube and the Display Network where your ad can appear. For example, relevant websites and apps that partner with Google to show ads.

  • A placement can refer to several things, such as an entire website, specific pages from a website, an individual ad unit positioned on a single page, a video, a mobile phone app and more.
  • You can choose specific locations by adding placement targeting. You can also let Google choose relevant automatic placements for you based on your keywords or other targeting methods.
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