Target placements and topics
Showing your ads on the YouTube and the Google Display Network lets you reach customers on the websites, apps, and videos that they're viewing. You can also exclude any sites, videos, content types, or topics that aren't a good fit for your business.
Choose websites and topics
- About topic targeting
- Add topics to ad groups
- About placement targeting
- Add, edit, and copy placements
- About showing Display Network ads in videos
- Show your Display Network ad on YouTube
- About anonymous.google in a placement report
- Anonymized URLs being deprecated on the Google Display Network
- Add dynamic lineups to a Video campaign
Exclude placements and topics
- About content exclusions and site category options
- Set content exclusions and site category options
- About content exclusions for Video campaigns
- Set content exclusions for Video campaigns
- Exclude placements at the account level
- Exclude pages about a specific topic
- Exclude specific webpages and videos
- Exclude IP addresses