Link YouTube channels and Google Ads

Linking a YouTube channel to a Google Ads account allows the linked ads account to run ads based on interactions with your channel’s videos. The linked Google Ads account can access reporting from the YouTube channel including accessing additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views. 

This article shows you how to link a YouTube channel with a Google Ads account.

How it works

When you link a YouTube channel to a Google Ads account, the YouTube channel owner can choose to make the following features available to your linked Google Ads account:

  • View counts and calls-to-action (CTAs):
    • View organic (non-paid) metrics for your videos.
    • Create call-to-action (CTA) overlays on videos from linked channels. Use these to share more information about the content of videos or to raise interest in the channel, other videos, or additional websites.
  • Remarketing: Create remarketing lists based on viewers’ past interactions on linked channels.
  • Engagement: View earned actions metrics from videos and video ads from linked channels. 

You can link more than one Google Ads account to a YouTube channel, and vice versa.  

Note that linking accounts does not give the YouTube channel owner control over the Google Ads account. Likewise, linking accounts does not let the advertiser add, delete, or modify videos from the linked channel.

If your Google Ads account is overseen by a manager account, linking your YouTube channel will allow the Google Ads manager account to access your YouTube channel metrics. If you have enabled remarketing list sharing in your Google Ads account, a manager account can share remarketing lists that you’ve created with its other managed accounts.

Link or unlink accounts from YouTube

Link accounts from YouTube

Follow these instructions to link your YouTube channel to a Google Ads account.

  1. Sign in to your YouTube channel.
  2. Click your channel icon or name in the upper right corner of the page.
  3. Click Creator Studio.
  4. Click Channel on the left, then click Advanced.
  5. Under "Google Ads account linking," click Link a Google Ads account.
  6. Follow the instructions, and then click Finish.
  7. Once the owner of the Google Ads account approves your request, your YouTube channel will be linked to that Google Ads account.

Unlink accounts from YouTube

  1. Sign in to your YouTube channel.
  2. Click your channel icon or name in the upper right corner of the page.
  3. Click Creator Studio.
  4. Click Channel on the left, then click Advanced.
  5. Under "Google Ads account linking," click Edit in the "Options" column for the Google Ads account you want to unlink.
  6. Click Unlink account.

Link or unlink accounts from Google Ads

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose “previous” below. Learn more

From your Google Ads account, you can link a YouTube channel to your Google Ads account, or unlink a channel currently linked to your Google Ads account. You can also cancel link requests you’ve sent, or accept link requests from channel owners.

Link a YouTube channel to your Google Ads account

  1. Sign into your Google Ads account
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "YouTube," click Details
  5. Click the plus button  .
  6. In the "Link a YouTube channel" dialog, search for a channel or enter its URL.
  7. Do one of the following:
    • If the YouTube channel belongs to you, select I own the channel and click Go to YouTube.
    • If the YouTube channel does not belong to you:
      • Select Someone else owns this channel, and enter the email address of the channel owner. To review the email that will be sent to the channel owner, click the down arrow next to View request message. Click Send request. Once the owner of the YouTube channel approves your request, that channel will be linked to your Google Ads account.

Unlink a YouTube channel from your Google Ads account

  1. Sign into your Google Ads account
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "YouTube," click Details
  5. Find the channel you want to unlink, and click Unlink in the “Actions” column.

Cancel a link request you've sent

  1. Sign into your Google Ads account
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "YouTube," click Details
  5. Find the channel and click Cancel request in the “Actions” column.
     

Accept a link request you've received

  1. Sign into your Google Ads account
  2. Click the tools icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "YouTube," click Details
  5. Under “Link requests,” find the channel that you received the link request from. The “Status” column will say “Needs your approval.” 
  6. Click View request to see details about the link request. 
  7. To approve the link, click Approve. To reject the link, click Reject.

 

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