Disapproved: Definition

A disapproved ad won't show because it violates the Google Ads policies.

Find out why an ad was disapproved by hovering your cursor over the "Status" column. This will display information about the policy violation impacting your ad. Click “Read the policy” under the disapproval reason to learn how to fix your ad.

If you believe that we’ve made an error or have fixed your ad to comply with our policies, you can appeal the disapproval by following the guidelines here. After you have submitted an appeal, it will be reviewed again and can become "Eligible" if we determine that the ad complies with our policies.

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