Fix ads with policy violations

When you have an ad with policy violations, you’ll want to review the policy and fix the ad to get it running again. Once you fix your ad, we'll review the ad and allow it to run if it’s compliant with policy.

However, there may be other scenarios where you’ll need to appeal your ad for further review.

  • If your ad is disapproved due to issues in your destination, you’ll need to fix your destination, and then appeal.
  • If you’ve reviewed the policy and believe your ad is compliant with the policy, you’ll want to appeal.

This article explains how to take these steps. To learn more about how to check ads for policy violations and what different approval statuses mean, read Check your ad’s policy approval status.

Fix your ad

The steps to fix your ad vary depending on the type of policy violation impacting your ad. Your ad itself may not be compliant with specific Google Ads policies (for example, your ad is not compliant with our Editorial policy), or there may be issues with your destination (for example, your destination is not working, or your destination has content that’s not allowed). First, check which policy is affecting your ad, and then follow the applicable steps below.

If your ad is affected by policies not related to the destination, below are steps to fix the ad:

  1. Go to the "Ads and extensions" page and find the ad or extension you want to fix.
    Some policies apply to the ad’s destination. If your ad complies with the policy, check your destination to see if it’s causing the disapproval and make any necessary changes before proceeding.
  2. Hover over the ad or extension and click Edit.
  3. Edit the ad or extension so that it complies with the policy.
  4. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads and extensions” page for updates.

Appeal policy decision

The option to appeal a policy decision directly from your Google Ads account is now available for most formats and policies.

For any unsupported formats and policies, you can dispute policy decisions using the Disapproved ads and policy questions form.

If you believe we’ve made an error or have fixed your destination, you can appeal the policy decision directly from your Google Ads account. Start by clicking Ads and extensions in the left page menu. From here, there are two ways to appeal.

How to appeal policy decisions from the “Ads and extensions” table

  1. Select the ads you want to appeal.
  2. From the menu at the top, select Edit.
  3. Click Appeal.

    If any of the ads you selected aren’t eligible for appeal, you’ll see a message showing which ads aren’t eligible.

  4. Under "Reason for appealing," select Dispute decision or Made changes to comply with policy.
  5. Under "Appeal the following," select which ads you want to appeal.
  6. Click Submit.

How to appeal policy decisions from an ad's "Status" column

  1. In the “Status” column of the ad you want to dispute, hover over the ad status, and click Appeal.
  2. Under "Reason for appealing," select Dispute decision or Made changes to comply with policy.
  3. Under "Appeal the following," select which ads you want to appeal.
  4. Click Submit.

Check appeal status

After appealing, you can always check on the review status in the Policy Manager.

  1. Click the tool icon  in the upper right corner of your account.
  2. Under "Setup," click Policy Manager.
  3. On the “Appeal history” tab, you’ll find details for all ads you’ve appealed.
    • The “Status” column shows whether the appeal is still in progress or complete.
    • The “Results” column shows the results of the appeal, including how many ads had their policy approval status updated after the review.
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