Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
When you have an ad with policy violations, you’ll want to review the policy and fix the ad to get it running again. Once you fix your ad, we'll review the ad and allow it to run if it’s compliant with policy.
However, there may be other scenarios where you’ll need to appeal your ad for further review.
- If your ad is disapproved due to issues in your destination, you’ll need to fix your destination, and then appeal.
- If you’ve reviewed the policy and believe your ad is compliant with the policy, you’ll want to appeal.
This article explains how to take these steps. To learn more about how to check ads for policy violations and what different ad statuses mean, read Check your ad’s policy review status.
Fix your ad
The steps to fix your ad vary depending on the type of policy violation impacting your ad. Your ad itself may not be compliant with specific Google Ads policies (for example, your ad is not compliant with our Editorial policy), or there may be issues with your destination (for example, your destination is not working, or your destination has content that’s not allowed). First, check which policy is affecting your ad, and then follow the applicable steps below.
If your ad is affected by policies not related to the destination, below are steps to fix the ad:
- Sign into your Google Ads account.
- Go to the "Ads & assets" page and find the ad or asset you want to fix.
Note: Some policies apply to the ad’s destination. If your ad complies with the policy, check your destination to determine if it’s causing the disapproval and make any necessary changes before proceeding.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Appeal policy decision
The option to appeal a policy decision directly from your Google Ads account is now available for most formats and policies.
For any unsupported formats and policies, you can dispute policy decisions using the Disapproved ads and policy questions form.
If you believe we’ve made an error or have fixed your destination, you can appeal the policy decision directly from your Google Ads account. Start by clicking "Ads & assets" in the left page menu. From here, there are 2 ways to appeal.
How to appeal policy decisions from the “Ads & assets” table
For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.
- Select the ads you want to appeal.
- From the menu at the top, select Edit.
- Click Appeal.
If any of the ads you selected aren’t eligible for appeal, you’ll receive a message showing which ads aren’t eligible.
- Under "Reason for appealing," select Dispute decision or Made changes to comply with policy.
- Under "Appeal the following," select which ads you want to appeal.
- Click Submit.
How to appeal policy decisions from an ad's "Status" column
For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.
- In the “Status” column of the ad you want to dispute, hover over the ad status, and click Appeal.
- Under "Reason for appealing," select Dispute decision or Made changes to comply with policy.
- Under "Appeal the following," select which ads you want to appeal.
- Click Submit.
Check appeal status
After appealing, you can always check on the review status in the Policy Manager.
- Click the tool icon
in the upper right corner of your account.
- Under "Setup," click Policy Manager.
- On the “Appeal history” tab, you’ll find details for all ads you’ve appealed.
- The “Status” column shows whether the appeal is still in progress or complete.
- Review complete: Your review is now complete. Review the “Results” column for more details.
- In progress: Your appeal is currently under review. Please check back in 24 hours.
- Not reviewed: Your appeal was not reviewed. Review the “Results” column for more details.
- The “Results” column shows the results of the appeal, including how many ads had their policy review status updated after the review. If you submit the same appeal too many times, you may notice the status 'Exceeded appeal retry-limit' in the Appeals History tab within Policy Manager. Please contact customer support for assistance with filing a new appeal.
- Successful: The policy appealed no longer applies to any of the ads that were reviewed. All of your ads in this appeal are no longer restricted due to the policy appealed. If there are remaining policies applied to your ads that are restricting serving, please appeal if you've read the respective policy and disagree with the decision.
- Partially successful: The policy appealed no longer applies to at least one of the ads that were reviewed. If there are remaining policies applied to your ads that are restricting serving, please appeal if you've read the respective policy and disagree with the decision.
- Error: Try again: There was an error in processing your request. Please contact our support team.
- Failed: None of your ads in this appeal are Eligible. Please review Google Ads policies and fix your ads and landing pages.
- Duplicate: Your appeal has not been processed because it was submitted while we were still processing your previous appeal on the same set of ads. Please contact our support team.
- Exceeded appeal retry-limit: You submitted the same appeal too many times. Please contact customer support for assistance with filing a new appeal.