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Standard line items are most commonly used for directly-sold campaigns that have an agreed-upon impression quantity with an advertiser. Standard line items:

  • Are the default line item type for all new line items.
  • Allow you to enter a specific quantity of impressions to be delivered over specific flight dates.
  • Can be set to Normal or High. Standard line items set to High will be fulfilled before competing Normal line items.

(See the full list of delivery priority options.)

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