Standard line items are most commonly used for directly-sold campaigns that have an agreed-upon impression quantity with an advertiser. Standard line items:
- Are the default line item type for all new line items.
- Allow you to enter a specific quantity of impressions to be delivered over specific flight dates.
- Can be set to Normal or High. Standard line items set to High will be fulfilled before competing Normal line items.
(See the full list of delivery priority options.)