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Change the priority level of a line item

You can change the priority level of a line item in the following ways:

  • Set a line item type: Sponsorship, standard, network, bulk, price priority, or house. (Learn more)
  • Adjust targeting criteria, the delivery schedule, pricing options, and frequency caps.

You must pause a delivering line item before you change its line item type. After you change the line item type, unpause the order to resume delivery using the new priority settings.

Some networks have the ability to edit the numeric priority value for any line item type. This is not recommended as it can adversely affect dynamic allocation and cause unexpected delivery behavior.
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