Trafficking and workflow updates
“Global site tag” renamed to “Google tag”
The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be named to “Google tag” to be consistent with terminology used in Google Ads.
Insights updates
Unlink third-party measurement partners
Campaign Manager 360 has integrated with third-party verification providers IAS and DoubleVerify for its automatic tag wrapping feature. This allows users to leverage their relationships with IAS or DoubleVerify to provide third-party verification support. You now have the option to unlink prev…
瞭解詳情 Campaign Manager 360 announcements
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What's new: April 2024
Learn about new features and updates to Campaign Manager 360 from April 2024
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Coming soon: April 1, 2024
See what's coming to Campaign Manager 360 over the next few weeks
“Global site tag” renamed to “Google tag” The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be renamed “Google tag” to be consistent with terminology used in Google Ads.瞭解詳情 -
What's new: March 2024
Learn about new features and updates to Campaign Manager 360 from March 2024
Trafficking and workflow updates Conversion domains bulk edit now available via SDF and API Customers can now set conversion domains using SDF and the Campaign Manager 360 API. Learn more about conversion domains.瞭解詳情 -
Coming soon: March 4, 2024
See what's coming to Campaign Manager 360 over the next few weeks
New price transparency reports for Display & Video 360 and Campaign Manager 360 advertisers in the EEA Advertisers in the EEA can now opt-in to view daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports will provide a downloadable price data file that show details for each billable advertisement. Learn more about how to opt-in to access price data. Learn more about the reports, as well as how to opt in to access price data. Conversion domains bulk edit via SDF and API Campaign Manager 360 works with Chrome’s Privacy Sandbox…瞭解詳情 -
Coming soon: Trafficking updates in April 2024
Campaign Manager 360 and Display & Video 360 Floodlight activity geo non-personalized advertising deprecation Estimated April 2024 Floodlight activity-level control allowing users to disable personalization in selected geographies will be deprecated. These Floodlight activities will automatically switch to disable ads personalization in all geographies. Users will still be able to control ads personalization at the Floodlight configuration-level. Floodlight activity legacy tag deprecation Estimated July 2024 The option to generate new Image and iFrame versions of Floodlight tags will be remove…瞭解詳情 -
Coming soon: Reporting updates in March 2024
Campaign Manager 360 and Display & Video 360 European Economic Area consent requirements Estimated week of March 4, 2024 To continue using personalization capabilities beyond March 6, 2024, advertisers who reach users in the European Economic Area (EEA) must collect end-user consent and pass consent signals to Google via their Floodlight tags. Learn more about Consent requirements for the European Economic Area (EEA) in Campaign Manager 360 and Display & Video 360. Cross-device conversion metrics will be deprecated Estimated week of February 28, 2024 The following metrics will be deprecated: T…瞭解詳情 -
What's new: January 2024
Learn about new features and updates to Campaign Manager 360 from January 2024
Trafficking and workflow updates Streamline your QR code measurement setup in Campaign Manager 360 Advertisers uploading video assets that include QR code images can now streamline campaign setup for their QR code video assets. Enable QR code tracking and a site, click tracker placement, and click tracker ad that represents the QR code will automatically be generated in the same campaign. Associate your QR code asset with the click tracker URL on your third-party creative platform to complete the setup. Learn more about QR code tracking settings瞭解詳情 -
違法廣告素材檢舉機制異動內容
根據《數位服務法》的新規定，廣告必須提供違法內容檢舉機制，您也可能需要在廣告中顯示有關廣告的其他公開資訊。收到使用者透過適當的表單提出的違法內容檢舉時，發布商和/或廣告空間購買平台必須通知 Google。您也可以在廣告標記工作表中找到該表單的連結。瞭解詳情 -
What's new: November 2023
Learn about new features and updates to Campaign Manager 360 from November 2023
Trafficking and workflow updates Generate tags for transparent click tracking on Google Ads Campaign Manager 360 can now export click tracking tags that are compliant with Google Ads while still using Campaign Manager 360’s advanced click tracking features like click event tags and landing page suffixes. If escaping is enabled for a click event tag, the following macros will not be expanded in the landing page URL: %eiid!, %eltd!, %g , %k, %p, %m. The existing toggle "Append a static landing page URL for tracking ads" was renamed to "Use a static landing page URL". This setting generates a ful…瞭解詳情 -
Coming soon: October 30, 2023
See what's coming to Campaign Manager 360 over the next few weeks
Connected TV cross-device conversions attribution in Display & Video 360 and Campaign Manager 360 (available soon for the US) You’ll soon be able to get Connected TV (CTV) cross-device conversion attributions in Display & Video 360 and Campaign Manager 360 for digital media in the United States. This upcoming feature helps you get conversion insights attributed to CTV using cookie and mobile device ID events in environments such as desktop web, mobile web, and mobile apps. This includes conversion attributions for CTV third-party and non-YouTube Google Ad Manager inventory.瞭解詳情 -
即將推出：2023 年 11 月報表更新
Campaign Manager 360 「歸因」分頁中的報表即將淘汰 預計生效時間：2024 年 2 月 自 2024 年 2 月最後一週起，我們將停止支援下列多管道漏斗報表： 輔助轉換報表 最初互動報表 熱門轉換路徑報表 轉換時間差報表 路徑長度報表 這些報表位於 Campaign Manager 360 的「歸因」分頁中。您還是可以使用歸因模式工具建立及編輯以數據為準歸因模式。上述異動生效後，Campaign Manager 360 仍會繼續提供轉換歸因功能。這些異動只會影響某些進階數據分析功能。 將離線報表使用者轉移至即時報表 預計生效時間：2024 年上半年 我們將在 2024 上半年淘汰部分離線報表，並完成將離線報表使用者轉移至即時報表的程序。屆時，使用者就無法在離線報表中建立「標準」、「觸及」、「Floodlight」和「URA」報表，也不會在離線報表的「已儲存的報表」部分中看到這些報表。 上述報表會改為顯示在即時報表中，方便使用者開啟及修改相關報表範本。這項異動不會影響定期報表或透過 Reporting API 存取的報表。在這項遷移作業之前、期間和之後，使用者都可以編輯 API 報表。 「已指定的目標對象」維度即將淘汰 預計生效時間：2023 年 12 月 5 日當週 我們即將淘汰「已指定的目標對象」欄位。 Display & Video 360 損益報表中的部分…瞭解詳情 -
Coming soon: Trafficking updates in November 2023
Campaign Manager 360 click trackers in transparency mode when measuring on Google Ads Customers who use Campaign Manager 360 click trackers or tracking ads that are applied in Google Ads will need to enable transparency mode, otherwise their ads will be disapproved of by the click tracker transparency policy. Enforcement in Google Ads will apply to all customers who use a click tracker for the first time after September 12, 2023. To enable transparency mode, select Use a Static Landing Page URL in the Tag Default section of Placement level settings. When enabled, the generated tag will include…瞭解詳情 -
Coming soon: October 16, 2023
See what's coming to Campaign Manager 360 over the next few weeks
Conversion domains Campaign Manager 360 works with Chrome’s Privacy Sandbox Attribution Reporting API for conversion measurement without third-party cookies. The Attribution Reporting API records conversion events if the site where the user converts matches the registered conversion domain. You can register up to three conversion domains (the site where you expect a user to land after clicking your ad) for each placement. Campaign Manager 360 will soon automatically register the top three conversion domains for placements within a Floodlight configuration. The inferred conversion domains are c…瞭解詳情 -
新功能：2023 年 9 月
瞭解自 2023 年 9 月起提供的 Campaign Manager 360 新功能和更新項目
廣告投放和工作流程更新項目 產生用於在 Google Ads 進行透明點擊追蹤的代碼 現在，您可以透過 Campaign Manager 360 匯出遵守 Google Ads 政策的點擊追蹤代碼，同時使用 Campaign Manager 360 的進階點擊追蹤功能，例如點擊事件代碼和到達網頁尾碼。如果點擊事件代碼已啟用逸出功能，下列巨集就不會在到達網頁網址中展開：%eiid!、%eltd!、%g、%k、%p、%m。 現有的切換鈕「為追蹤廣告加上靜態到達網頁網址」已重新命名為「使用靜態到達網頁網址」。這項設定會為刊登位置的追蹤廣告和點擊追蹤廣告產生完全透明的點擊追蹤網址。進一步瞭解如何使用靜態到達網頁網址。 深入分析更新項目 改善轉換模擬功能 系統現在會替未將 Display & Video 360 帳戶連結 Campaign Manager 360 廣告主的使用者更新某些轉換模擬功能。這類 Campaign Manager 360 使用者應會發現模擬轉換次數小幅上升。 即時報表現在支援透視「活動」和「依頻率顯示觸及率」指標 您現在可以建立含有 Floodlight 活動或頻率資料透視的即時報表。您必須下載即時報表，才能查看這類報表的資料。 進一步瞭解如何在即時報表中透視資料。瞭解詳情 -
即將推出：2023 年 10 月 2 日
瞭解 Campaign Manager 360 將於未來幾週內推出的新功能
廣告主將停用基準報表 所有現有廣告主將於 10 月初停用基準報表，新的廣告主則會自動停用這項功能。過去，所有廣告主預設會啟用基準報表。如要製作基準維度報表，您可以編輯廣告主屬性重新啟用這項功能。 進一步瞭解如何製作基準資料報表。 多媒體廣告素材的檔案大小上限將降為 9.5 MB。 Campaign Manager 360 將不再支援大於 9.5 MB 的多媒體廣告素材。 進一步瞭解多媒體廣告素材的素材資源選項。 提供的名單上傳項目即將淘汰 Campaign Manager 360 中提供的名單上傳項目將於 2023 年 10 月淘汰。在先前通知中，原本的淘汰日期是 2023 年 9 月。 進一步瞭解提供的名單。瞭解詳情 -
即將推出：2023 年 9 月 5 日
瞭解 Campaign Manager 360 將於未來幾週內推出的新功能
Google Ads 的 Campaign Manager 360 透明點擊追蹤代碼 Campaign Manager 360 現在可以匯出與 Google Ads 相容的點擊追蹤代碼，同時繼續使用 Campaign Manager 360 的進階點擊追蹤功能 (例如點擊事件代碼和到達網頁尾碼)。 現有的切換鈕「為追蹤廣告加上靜態到達網頁網址」將重新命名為「使用靜態到達網頁網址」。這項設定會為刊登位置的追蹤廣告和點擊追蹤廣告產生完全透明的點擊追蹤網址。在之前的討論中，該切換鈕是要重新命名為「使用 Google 認證的透明點擊追蹤程式追蹤廣告」。瞭解詳情 -
Coming soon: August 21, 2023
See what's coming to Campaign Manager 360 over the next few weeks
Conversion modeling improvements in Campaign Manager 360 Some conversion modeling capabilities will be updated for users who do not have a Display & Video 360 account linked to their Campaign Manager 360 advertiser. Affected Campaign Manager 360 users should expect a small lift in the number of modeled conversions.瞭解詳情 -
Coming soon: Trafficking updates in September 2023
Campaign Manager 360 Provided list uploads will be deprecated Provided list uploads in Campaign Manager 360 will be deprecated in September 2023.瞭解詳情 -
新功能：2023 年 7 月
瞭解自 2023 年 7 月起提供的 Campaign Manager 360 新功能和更新項目
深入分析更新項目 即時報表中加入可用於評估未歸因轉換的指標 使用者現在可以使用下列指標： 轉換總數 + 未歸因轉換 總收益 + 未歸因轉換 交易次數 + 未歸因轉換 透過 Floodlight 整合 Google Analytics (分析) 4 與 Campaign Manager 360 使用者可以透過 Floodlight 將 Google Analytics (分析) 4 連結到 Campaign Manager 360 或 Display & Video 360 (如果未直接使用 Campaign Manager 360 的話)。這樣一來，Google Analytics (分析) 4 使用者就能在跨管道報表中查看 Campaign Manager 360 流量來源，Display & Video 360 使用者則可以執行針對 Google Analytics (分析) 4 歸因轉換進行最佳化的自動出價廣告活動。瞭解詳情 -
即將推出：2023 年 7 月 17 日
瞭解 Campaign Manager 360 將於未來幾週內推出的新功能
透過 Floodlight 整合 Google Analytics (分析) 4 與 Campaign Manager 360 使用者可以透過 Floodlight 將 Google Analytics (分析) 4 連結到 Campaign Manager 360 或 Display & Video 360 (如果未直接使用 Campaign Manager 360 的話)。這樣一來，Google Analytics (分析) 4 使用者就能在跨管道報表中查看 Campaign Manager 360 流量來源，Display & Video 360 使用者則可以執行針對 Google Analytics (分析) 4 歸因轉換進行最佳化的自動出價廣告活動。瞭解詳情 -
Coming soon: June 13, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Clear sensitive data in Campaign Manager 360 ahead of an external account transfer When undergoing a network transfer, you can now specify, using the existing sales process, to delete sensitive data in your network transfer agreement form (For example: media costs, tech fees, and change logs). A Google account representative will enable an option for you to confirm the deletion of sensitive data from your Campaign Manager 360 account Confirm opt-in for Campaign Manager 360 benchmarking metrics In Aug 2023, Campaign Manager 360 will be aggregating campaign data to share industry benchmark metri…瞭解詳情 -
Coming soon: Reporting updates in July 2023
Campaign Manager 360 Offline reports migration to instant reporting Some offline reports will be deprecated to transition Campaign Manager 360 offline report users to instant reporting. Users will not be able to create Standard, Reach, Floodlight, and URA reports in offline reporting, or see them in the offline reporting saved reports section. Instead these reports will be available in instant reporting, where users can open and modify these templates. Before, during, and after this migration, customers will be able to edit their API reports. This migration will occur in waves starting on Augu…瞭解詳情 -
支援 Google Marketing Platform 的 Attribution Reporting API
Google Marketing Platform 預計使用 Chrome 的 Privacy Sandbox，支援按照興趣顯示廣告、再行銷以及轉換評估等主要廣告用途。 運作方式 Google Marketing Platform 將使用 Privacy Sandbox 的 Attribution Reporting API 做為轉換評估的隱私權保護措施。您可透過 Attribution Reporting API 評估轉換，不必使用第三方 Cookie。 後續步驟 如果您是 Google Marketing Platform 合作夥伴，建議採取下列行動，確保評估功能正常運作： 在點擊追蹤程式中加入 attributionsrc 屬性 發布商、廣告技術和搜尋引擎應搭配 Attribution Reporting API 的 attributionsrc 屬性使用點擊追蹤程式，以便在 Google Marketing Platform 上使用 Floodlight 轉換標記進行評估和出價。 在 VAST 的曝光和點擊事件中加入 attributionsrc 屬性 如果發布商和賣方平台已與 Google 的互動式媒體廣告 SDK 整合，則在未來幾個月內，系統將自動支援這項屬性。假如發布商和賣方平台已與其他 SDK 整合，請使用您的 SDK，在可使用屬性時加入對該屬性的支援。為了支援這個…瞭解詳情 -
What's new: March 2023
Learn about new features and updates to Campaign Manager 360 from March 2023
Trafficking and workflow updates Manage placements, ads, and creatives with custom spreadsheets The new Campaign Import/Export allsows you to specify the format of the spreadsheet so that you can easily manage entities and assignments in bulk. This update adds column selection and saved templates, row filtering, custom timezone for dates, and the ability to unassign. The following new columns are available: Placement Ad Testing start date Cap costs Lookback windows (Impressions + Clicks) Additional key-values Site-served Ad Serving platform Geo targeting: Postal code Comments Tag changes Track…瞭解詳情 -
What's new: February 2023
Learn about new features and updates to Campaign Manager 360 from February 2023
Trafficking and workflow updates Refreshed Verification UI rebranded as Brand Controls Campaign Manager 360 Verification has been rebranded to Brand Controls. There will not be any changes to ad serving capabilities with this launch. Insights updates Instant reporting dimensions for Paid Search and Rich Media Users are now able to find new dimensions available for Instant reporting under Rich Media and Paid Search. This benefits users by enabling Instant Reporting for more reporting use cases. Position in content added as a video reporting dimension A new video dimension of “Position in conten…瞭解詳情 -
Coming soon: March 6, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Manage placements, ads, and creatives with custom spreadsheets The new Campaign Import/Export will allow you to specify the format of the spreadsheet so that you can easily manage entities and assignments in bulk. This update adds column selection and saved templates, row filtering, custom timezone for dates, and the ability to unassign. The following new columns will be available version: Placement Ad Testing start date Cap costs Lookback windows (Impressions + Clicks) Additional key-values Site-served Ad Serving platform Geo targeting: Postal code Comments Tag changes starting in April 2023 …瞭解詳情 -
Coming soon: Trafficking & creative updates in April 2023
Campaign Manager 360 Verification deprecation Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows, allowing users to easily get a holistic view of brand safety coverage across their account and to choose brand safety settings for media running through Campaign Manager 360. There is a parallel period when users will default into Brand Controls and opt-in to Verification if required. Verification will be deprecated in February 2023. Going forward, clients will still be able to receive verification reporting through Instant Report…瞭解詳情 -
Coming soon: Reporting updates in April 2023
Campaign Manager 360 Verification deprecation and rebrand Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows for viewing brand safety coverage and setting brand safety controls for ads running through Campaign Manager 360. Verification will be deprecated in February 2023. Until the deprecation, Brand Controls will be the default UI, but users can return to the Verification UI. Users can use Instant Reporting to monitor brand safety controls and tag issues. There will not be any changes to ad serving capabilities with this laun…瞭解詳情 -
Coming soon: February 6, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Instant reporting dimensions for Paid Search and Rich Media Users will soon be able to find new dimensions available for Instant reporting under Rich Media and Paid Search. This benefits users by enabling Instant Reporting for more reporting use cases. Position in content will be added as a video reporting dimension A new video dimension “Position in content” will be added to Campaign Manager 360 reporting, allowing users to see how video ads served (such as pre, mid, or post roll).瞭解詳情 -
Coming soon: January 17, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Refreshed Verification rebranded as Brand Controls Campaign Manager 360 Verification is being rebranded to Brand Controls. We are in a parallel period where users will default to the refreshed Brand Controls and (if required) can opt-out to use Verification. Provide feedback for refreshed Brand Controls using the dialog box in the bottom left corner. Verification, custom sensitive categories, and email alerts will be deprecated after February 2023. There will not be any changes to ad serving capabilities with this launch.瞭解詳情 -
What's new: October 2022
Learn about new features and updates to Campaign Manager 360 from October 2022
Creative updates Optimized creative rotation goals aligned across Display & Video 360 and Campaign Manager 360 When using both Display & Video 360 and Campaign Manager 360 optimized creative rotation in the same line item, optimized creative rotation settings can vary and affect performance. The Display & Video 360 optimized rotation goal is used automatically for Display & Video 360 traffic when possible.瞭解詳情 -
Coming soon: October 31, 2022 edition
See what's coming to Campaign Manager 360 over the next few weeks
Refreshed Verification rebranded as Brand Controls Campaign Manager 360 Verification is being rebranded to Brand Controls. We are in a parallel period where users will default to Verification and can opt-in to the refreshed Brand Controls. Brand Controls will be made the default in January 2023, and Verification will be deprecated in February 2023. There will not be any changes to ad serving capabilities with this launch. Instant reports will support Unique Reach Audience reporting metrics and template We will be introducing Instant Reporting support for Unique Reach Audience reporting through…瞭解詳情 -
Coming soon: October 17, 2022 edition
See what's coming to Campaign Manager 360 over the next few weeks
Optimized creative rotation goals aligned across Display & Video 360 and Campaign Manager 360 When using both Display & Video 360 and Campaign Manager 360 optimized creative rotation in the same line item, optimized creative rotation settings can vary and affect performance. The Display & Video 360 optimized rotation goal will soon be used automatically for Display & Video 360 traffic when possible.瞭解詳情 -
Coming soon: Trafficking updates in November 2022
See what's coming to Campaign Manager 360 over the next few weeks
Incompatible creative types will no longer be supported As part of our efforts to streamline ad serving, we're removing support for creatives that are not working or no longer valid. This change will impact creatives with the following issues: Creatives that can't sync to Display & Video 360 (typically because they're missing assets or have no assets assigned) Image creatives with invalid image assets (typically a corrupt image file) Image and HTML5 creatives with file sizes over 10 MB Rich media creatives that are missing Studio's Enabler Display creatives that have dimensions that don't matc…瞭解詳情 -
Coming soon: Reporting updates in November 2022
Campaign Manager 360 Path type will be removed from some reports The Path type dimension will be removed from Floodlight reports and Path to Conversion reports. Display & Video 360 Exchange will be renamed in reporting In reporting, the following dimension will be renamed: Old name New name Exchange Exchange code瞭解詳情 -
What's new: September 2022
Learn about new features and updates to Campaign Manager 360 from September 2022
Insights updates Blocked Impression metric includes blocked video ads The blocked impressions metric in report builder allows users to see the number of display impressions blocked based on first-party brand safety settings. Video ads are now included and a new blocked percentage metric shows users the ratio of blocked impressions. Additional metrics available in instant reporting Additional metrics are available in instant reporting, including all MRC-related filters, dimensions, and metrics. This provides the ability to run more reports through instant reporting and helps align instant repor…瞭解詳情 -
Coming soon: September 19 edition
See what's coming to Campaign Manager 360 over the next few weeks
Campaign Manager 360 planning tool set to read-only As part of its planned deprecation, the Campaign Manager 360 planning tool will be set to read-only during Q4 2022. The tool will be fully deprecated in 2023. Blocked Impressions metric will include blocked video ads Currently the blocked impressions metric in report builder allows users to see the number of display impressions blocked based on first-party brand safety settings. Video ads will soon be included and a new blocked percentage metric will show users the ratio of blocked impressions.瞭解詳情 -
新功能：2022 年 8 月
瞭解 2022 年 8 月的 Campaign Manager 360 新功能和更新項目
深入分析更新項目 即時報表內的排除篩選器 設定廣告客戶維度篩選器時，除了「包含」按鈕以外，現在系統還會顯示「排除」圓形按鈕。 定期報表的自訂時區 現在排定報表時，您可以從所在區域的多個時區中做選擇。 新增即時報表範本 我們加入了更多即時報表範本，方便您更有效率地執行簡明報表。只要展開範本清單，即可瀏覽所有可用的範本。 新增用於評估無效曝光的無效流量指標 (修訂時間：2023 年 8 月 16 日) Campaign Manager 360 現在可回報連網電視曝光放送至閒置許久裝置的情況。「無效曝光」指標會利用工作階段化經驗法則和連網電視播放信號，評估第三方連網電視曝光是否在長時間工作階段結束時放送。 廣告素材更新項目 正規化影片音量 Campaign Manager 360 現在會根據發布商的要求及美國聯邦通信委員會頒布的 CALM 法案，針對系統產生的影片轉碼檔案將影片音量正規化處理，確保放送檔案能夠在發布商資源上放送。在影片轉碼檔案表格中，系統會以新的一欄顯示音量。瞭解詳情 -
Coming soon: August 29 edition
See what's coming to Campaign Manager 360 over the next few weeks
Measuring and normalizing video loudness in Campaign Manager 360 Campaign Manager 360 will normalize all video transcodes to -24 LKFS to comply with FCC / CALM act loudness requirements. Campaign Manager 360 will display the video loudness as a column in the same creative transcode table and notify the user of any assets that were not able to be normalized to -24 LKFS . Additional metrics available in Instant Reporting You'll soon see additional metrics available in instant reporting, including all MRC related filters, dimensions, and metrics. This provides the ability to run more reports thro…瞭解詳情 -
Coming soon: Trafficking updates in September 2022
Google play Floodlight integration will be removed The Google Play integrations for bringing app conversions into Campaign Manager 360 via Floodlight will be removed. There are other mechanisms for tracking app campaigns, including Firebase and third party app attribution partners. Enforcement of creative asset validation Incompatible static creatives will no longer work Campaign Manager 360, validation will be updated to prevent these creatives from being added in the future. Creatives with assets over 10 MB not supported Campaign Manager 360 supports creative assets within the size limit of …瞭解詳情 -
Coming soon: August 15 edition
See what's coming to Campaign Manager 360 over the next few weeks
Exclusion filter in Instant reporting When setting up an Advertiser dimension filter, you'll see an exclusion radio button in addition to an inclusion button.瞭解詳情 -
Coming soon: August 1 edition
See what's coming to Campaign Manager 360 over the next few weeks
Cookie Reach reports and metrics will be deprecated September 14, 2022 (previously communicated as August 31) The Unique Reach model provides a more accurate and durable reach measurement solution than Cookie Reach. Customized time zones for scheduled reports You'll be able to select a time zone to schedule a report. Currently, you can only schedule a report in your region (only three time zones). Landing page improvements for display HTML5 creatives Editing display landing pages will soon have a consistent workflow across image and HTML5 creatives: You can now find the landing page of display…瞭解詳情 -
新功能：2022 年 7 月
瞭解 2022 年 7 月的 Campaign Manager 360 新功能和更新項目
廣告投放和工作流程更新項目 改善廣告活動試算表 我們做出了以下改善，方便您使用試算表編輯廣告活動： 您現在可以建立追蹤廣告素材，以便僅使用試算表設定追蹤廣告活動。 您現在可以上傳 XLSX 檔案。 現在下載試算表時，每份試算表最多可以包含 10,000 列。 以下欄位現在皆為選填項目： 廣告的開始和結束日期 刊登位置的開始和結束日期 深入分析更新項目 快速一覽廣告投放的曝光和點擊放送狀態 我們加入新的走勢圖，方便您快速預覽放送指標。走勢圖是一種小型圖表，能夠顯示曝光或點擊次數。您很快就能在以下廣告活動實體的廣告活動表格中看到這類圖表： 刊登位置 廣告 廣告素材 您只要查看走勢圖就能確認廣告活動的放送狀態，不必切換視窗，也不用製作報表。瞭解詳情 -
新功能：2022 年 6 月
瞭解 2022 年 6 月的 Campaign Manager 360 新功能和更新項目
廣告素材更新項目 連結廣告素材工作室帳戶即可取得合作夥伴的廣告素材 廣告素材合作夥伴現在可以要求連結 Campaign Manager 360 廣告客戶。連結完成後，廣告素材合作夥伴就能將廣告素材傳送至您的帳戶。來自廣告素材工作室的廣告素材會標示為「製作工具」。瞭解詳情 -
Coming soon: June 27 edition
See what's coming to Campaign Manager 360 over the next few weeks
New reporting dimension: “Refreshed Ad” Add the Refreshed Ad dimension in offline or instant reports to see whether a particular ad load was a refresh – meaning a new ad loaded into a slot previously held by a different ad. The dimension has two values: "Refreshed" or "Unknown". Refreshed: The ad loaded on a browser refresh Unknown: No refresh detected or the publisher did not report through the tag that the ad was refreshed瞭解詳情 -
Coming soon: June 13 edition
See what's coming to Campaign Manager 360 over the next few weeks
Quick views of impression and click delivery in Trafficking Get a quick preview of delivery metrics with new sparklines. Sparklines are tiny charts that show impressions or clicks. You'll soon find them in the campaign table for the following campaign entities: Placement Ad Creative You can check the sparklines to confirm whether your campaigns are delivering or not without having to change windows and pull a separate report.瞭解詳情 -
Coming soon: Reporting updates in July 2022
Campaign Manager 360 & Display & Video 360 Cookie Reach reports removed A more specific timeline about report and metric removal will be provided in Q3 following the release of Unique Reach Overlap. The following reports and metrics will be removed: CM360 Report type Cookie Reach Overlap Report templates under the “Reach” report type: Cookie Reach Active View Metrics: Cookie Reach Metrics: Cookie Reach: Average Impression Frequency Cookie Reach: Click Reach Cookie Reach: Impression Reach Cookie Reach: Incremental Click Reach Cookie Reach: Incremental Impression Reach Cookie Reach: Incremental …瞭解詳情 -
Coming soon: Trafficking updates in July 2022
CM360 entity limits that were announced in Q3 2021 Estimated launch the week of Jul 11, 2022 New entity limits that were announced in Q3’21 are being enforced. Entity Limit Placements per Advertiser 200,000 Ads per Placement 600 Creatives per Ad 600 Assets per Creative 20 Most advertisers are under these limits. Also, advertisers will receive a notification in the user interface when they are near the limits so they can archive or unassign entities accordingly. Learn more about quantity and character limits Google Ads shared user lists will be removed User list sharing from Google Ads to Campa…瞭解詳情 -
What's new: May 2022
Learn about new features and updates to Campaign Manager 360 from May 2022
Trafficking and workflow updates Digital content labels for brand safety control Digital content labels can now be used for ad blocking.瞭解詳情 -
Coming soon: May 16 edition
See what's coming to Campaign Manager 360 over the next few weeks
Deprecating backup image requirement for HTML5 creatives in Campaign Manager 360 Campaign Manager 360 will no longer require a backup image to be provided for HTML5 creatives. These backup images will be made optional in the UI and users won't be required to provide them for HTML5 creatives.瞭解詳情 -
Coming soon: April 18 edition
See what's coming to Campaign Manager 360 over the next few weeks
Custom Floodlight variables (u values) available in standard reports Select custom Flloodlight variables (u values) as dimensions within standard reports (limited to the last 7 days). If a custom Floodlight variable value doesn't appear to meet privacy requirements, the report row may be summed as a merge row in the report output.瞭解詳情 -
Coming soon: April 4 edition
See what's coming to Campaign Manager 360 over the next few weeks
Improvements to invalid impressions and clicks counting Some users may see a decline in invalid click and impression counts. This is due to improvements to what is counted as invalid clicks and impressions and will not affect the count of actual invalid clicks or impressions.瞭解詳情 -
Coming soon: Trafficking updates in April 2022
API read permission enforcement (API users only) Estimated week of April 4, 2022 Read API permissions will now be enforced for Campaign Manager 360. This means that users who have permissions to the Campaign Manager 360 network will now need explicit read API permissions as a part of their user role in order to use the read API. For most existing customers read API permissions have already been added for you and there's nothing you need to do. If you experience permissions problems when using the read API, contact support for help. New Placement Status field in traffic sheet Estimated week of …瞭解詳情 -
Coming soon: Reporting updates in April 2022
Campaign Manager 360 Nielsen auto tagging will be removed Estimated week of April 4, 2022 Nielsen auto tagging functionality will be removed. You can continue to use Nielsen tags and apply them as event tags when trafficking campaigns. Nielsen reports in Campaign Manager 360 offline report builder will also be removed, including any scheduled reports and any related metrics/dimensions. Display and Video 360 Some YouTube Ad Type dimension values will be renamed Estimated week of April 4, 2022 The following YouTube Ad type dimension values will be renamed: Old value name New value name Video dis…瞭解詳情 -
Coming soon: February 14 edition
See what's coming to Campaign Manager 360 over the next few weeks
Flash creatives will be deleted on March 12, 2022 Support for Flash creatives was removed in 2016 and these creative types have not been servable since January 2, 2017. Since they can no longer be used, we are permanently deleting all Flash creatives.瞭解詳情 -
What's new: January 2022
Learn about new features and updates to Campaign Manager 360 from January 2022
Trafficking and workflow updates Deprecating WEBM transcodes for in-stream video in Campaign Manager 360 We have deprecated redundant WEBM video transcodes that were often not supported by publishers. Edit your Floodlight activities in bulk A Bulk Sheet button has been added to the Floodlight > Activities page so you can download Floodlight activities as a spreadsheet, edit offline, and upload activities in bulk.瞭解詳情 -
Coming soon: January 18 edition
See what's coming to Campaign Manager 360 over the next few weeks
Deprecating WEBM transcodes for in-stream video in Campaign Manager 360 We will be deprecating redundant WEBM video transcodes that are often not supported by publishers.瞭解詳情 -
Coming soon: December 6 edition
See what's coming to Campaign Manager 360 over the next few weeks
Bulk editing your Floodlight activities A Bulk Sheet button will be added to the Floodlight > Activities page so you can download Floodlight activities as a spreadsheet, edit offline, and upload activities in bulk.瞭解詳情 -
Coming soon: Reporting updates in November 2021
Changes previously communicated as happening the week of November 15, will now happen the week of November 29th. Campaign Manager 360 Start/End Date in Account Timezone Estimated week of November 29 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates compared to before and will filter out different creatives if the filters are not adjusted to the account timezone. Content classifier dimension will be renamed Estimated week of Novembe…瞭解詳情 -
What's new: November 2021
Learn about new features and updates to Campaign Manager 360 from November 2021
Trafficking and workflow updates Improved event tag management You can now see your event tags in campaign explorer view and can manage them in bulk. To enable the Event Tag view, click Views > Customize Views, then check the Event Tags view. Event tag assignment in the campaign spreadsheet You can now use “0” as a value in the Applied Impression Event Tag IDs column of the campaign spreadsheet to inherit applied-automatically impression event tags. For example, if you enter the IDs “0, 2, 4”, that placement will have event tags 2, 4 and all event tags inherited by the campaign or advertiser s…瞭解詳情 -
Coming soon: October 25 edition
See what's coming to Campaign Manager 360 over the next few weeks
Improved event tag management You'll see your event tags within campaign explorer view and be able to manage them in bulk. To enable the Event Tag View, click Views > Customize Views and then check the Event Tags view.瞭解詳情 -
Coming soon: October 11 edition
See what's coming to Campaign Manager 360 over the next few weeks
New validation for backup sizes matching valid dimensions of responsive creative Soon there will be an error message when trying to save a creative with a backup image which does not match one of the creative sizes.瞭解詳情 -
What's new: September 2021
Learn about new features and updates to Campaign Manager 360 from September 2021
Trafficking and workflow updates Connect with your third-party app attribution partners in a faster, seamless manner See Campaign Manager 360 information directly in your third-party reporting with the updated integration for third-party app attribution partners.瞭解詳情 -
Coming soon: September 27 edition
See what's coming to Campaign Manager 360 over the next few weeks
Two new video dimensions will be added for more detailed reporting We're adding two new dimensions for better video reporting: media type and video content position. Media type can be: audio, video, display, tracking, or unknown. Video content position can be: pre-roll, mid-roll, post-roll, or unknown. Enhancing click and conversion tracking for YouTube campaigns If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Vide…瞭解詳情 -
Coming soon: September 13 edition
See what's coming to Campaign Manager 360 over the next few weeks
Removing WEBM and 3GPP video transcodes The current list of video transcodes is comprehensive for the sake of thoroughness, however we’ve learned that the majority of publisher requirements can be met with a smaller list of transcodes. To make it easier to review transcodes, we’re removing rarely used WEBM and 3GPP transcodes from the list. Improving view-through-conversion modeling for Firefox Browsers and operating systems are constantly making changes to the way third-party cookies are used and accessible to advertising platforms like Campaign Manager 360 and Display & Video 360. The goal o…瞭解詳情 -
What's new: August 2021
Learn about new features and updates to Campaign Manager 360 from August 2021
Trafficking and workflow updates New page for users without billing access Users without billing access who visit the Billing section will see a notification that they need additional permissions to view billing information. Improvements to automated third-party verification Automated third-party verification now includes the following improvements: Video tag type selection in the placement settings Columns for automated third-party verification settings in the Trafficking Sheet Warning displayed when downloading pending wrapped tracking tags "Blocking" measurement mode disabled when disallowe…瞭解詳情 -
Coming soon: August 30 edition
See what's coming to Campaign Manager 360 over the next few weeks
A better way to view reports We’re adding pivot tables to Report Builder so you can better visualize your report data directly within our Instant Reporting. Once you add your desired dimensions and metrics, a pivot table will be ready for your viewing.瞭解詳情 -
Coming soon: Reporting updates in September 2021
Campaign Manager 360 Creative Start/End Date in Account Timezone Estimated week of September 6, 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates. Creative filters must be updated to the account timezone to function correctly. Removal of leading spaces for Rich Media Events Estimated week of September 6, 2021 Leading spaces for Rich Media events will be removed. If you automatically ingest Rich Media Events you may have to adjust s…瞭解詳情 -
Coming soon: Trafficking updates in Sept / Oct 2021
New entity limits Estimated week of October 25, 2021 Maximum of 200,000 Placements per Advertiser Note: only Active and Inactive placements will count towards this limit; Archived placements will not Maximum of 600 Ads per Placement (excluding tracking ads) Maximum of 600 Creatives per Ad (excluding tracking creatives) Maximum of 20 assets per creative. Most advertisers are under these limits. There will be a one-time cleanup to help advertisers meet the limits. In the future, advertisers will receive a notification in Campaign Manager 360 when they are approaching the entity limits. Then enti…瞭解詳情 -
Coming soon: August 4 edition
See what's coming to Campaign Manager 360 over the next few weeks
Placement type in txt and html formats of the tag download sheet The tag download sheet will now include placement type details when downloaded in the txt and html formats to more clearly differentiate display, audio, and video placements. This information is already present in the xls version of the sheet.瞭解詳情 -
What's new: July 2021
Learn about new features and updates to Campaign Manager 360 from July 2021
Insights updates Simplified attribution model selection available for offline reports Offline reporting previously showed the system model in attribution model selection under each Floodlight configuration. To reduce duplication, the system model was moved to its own section of the attribution model dropdown. For Display & Video 360, a biddable conversion model was added to the dropdown that respects the assignment of Floodlight activities and attribution model selections (at the line item level).瞭解詳情 -
Coming soon: July 21 edition
See what's coming to Campaign Manager 360 over the next few weeks
Improvements to YouTube Measurement The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th. New look for Campaign Manager 360 creative edits Pus…瞭解詳情 -
Coming soon: July 7 edition
See what's coming to Campaign Manager 360 over the next few weeks
Automate video campaign workflows and QA processes for top publishers We'll be automating workflows for video transcodes and video assets QA. This ensures that a video campaign is aligned with the end publisher's requirements and minimizes the manual work required by Campaign Manager 360 video traffickers, as well as providing faster insights into creatives that might otherwise fail the publisher requirements. Track your ad serving costs anytime A number of new metrics and dimensions will be added to Reporting, allowing advertisers to track their ad serving costs at any time. Previously this r…瞭解詳情 -
What's new: June 2021
Learn about new features and updates to Campaign Manager 360 from June 2021
Trafficking and workflow updates Creative names can soon be up to 512 characters long Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which will match the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360. OGG format support for audio creatives You can now upload OGG assets for audio creatives in both Display & Video 360 and Campa…瞭解詳情 -
Coming soon: June 21 edition
See what's coming to Campaign Manager 360 over the next few weeks
Share custom attribution models from Campaign Manager 360 to Ads Data Hub You can now share your custom attribution models to Ads Data Hub through a new option called “Send to Ads Data Hub” within the Attribution Model UI. Sharing the attribution model to Ads Data Hub will allow you to view your conversions in Ads Data Hub through the lens of different attribution models and get event-level insights on your custom models.瞭解詳情 -
更新 Campaign Manager 360 的外觀和風格
摘要 我們對 Campaign Manager 360 這項產品的外觀和風格做了一些調整，摘要如下： 廣告投放：我們推出全新的瀏覽介面，讓您更輕鬆地管理廣告活動。詳情請見下方的預覽畫面 報表：外觀全面更新，為您提供嶄新體驗。詳情請見下方的預覽畫面 Campaign Manager 360 推出全新的外觀和風格，讓您除了可以透過更多方式瀏覽產品，還能享有更多畫面空間以利處理工作，管理廣告活動時更加得心應手。 廣告投放的全新瀏覽體驗 我們改良了「廣告投放」的介面，將重點擺在新版瀏覽體驗。當您登入時，畫面上會顯示新版體驗的導覽教學。 以下是新版外觀的預覽畫面： 加入可收合的選單：所有與「廣告投放」相關的分頁標籤都移到畫面左側的新選單。您可以視需要收合或展開選單，找出最適合處理工作的畫面空間。 切換廣告活動和廣告客戶：只要使用頁面頂端的連結，即可快速在廣告活動、廣告客戶和帳戶之間切換。 查看單一廣告客戶的所有廣告活動：這個新頁面會顯示單一廣告客戶的所有廣告活動，協助您聚焦在特定廣告客戶上。只要在頁面頂端的帳戶導覽列中按一下廣告客戶名稱，就能前往這個清單。您仍可查看帳戶中的所有廣告活動，方法是在帳戶導覽列中點選您的帳戶名稱。 全新的報表外觀和風格 我們推出新版「報表與歸因分析」(包括「驗證」) 外觀，全面採用與 Campaign Manager 360 的其他部分更類似的風格。瞭解詳情 -
Coming soon: June 7 edition
See what's coming to Campaign Manager 360 over the next few weeks
Refreshed look-and-feel with new push panels We’re continuing to update the look and feel of Campaign Manager 360. Up next, we’re introducing push panels to make it easier to navigate between advertiser and admin pages, and manage bulk edits and uploads. Customize the system Floodlight model to your needs Floodlight attribution models will include an option for the system Floodlight model as a baseline for newly-created models. This model tries to attribute conversions to the last click but will attribute to the last view if no clicks are found. You’ll be able to customize this model to includ…瞭解詳情 -
What's new: May 2021
Learn about new features and updates to Campaign Manager 360 from May 2021
Trafficking and workflow updates Manage billing directly in Campaign Manager 360 A new Billing section will be gradually added to Campaign Manager 360 accounts over the coming weeks. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with “Billing: Full access” permissions who have full access to Campaign Manager 360 and are already invoice recipients. Refreshed look-and-feel for Reporting, updated navigation in Trafficking We’ve made some ch…瞭解詳情 -
Coming soon: May 24 edition
See what's coming to Campaign Manager 360 over the next few weeks
OGG format support for audio creatives Starting this week you’ll be able to upload OGG assets for audio creatives in both Campaign Manager 360 and Display & Video 360. Tracking ad support for audio placements You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted b…瞭解詳情 -
Coming soon: May 10 edition
See what's coming to Campaign Manager 360 over the next few weeks
Manage billing directly in Campaign Manager 360 A new Billing section will be added in Campaign Manager 360 to view and edit billing details and settings directly. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with Billing: Full access permissions who have full access to Campaign Manager 360 and are already invoice recipients. Display creatives with multiple .html files no longer supported in Campaign Manager 360 and Display & Video 360 …瞭解詳情 -
Coming soon: Reporting updates in June 2021
Changes are estimated the week of June 7, 2021
The metric name changes in offline reports and Data Transfer referenced in the March 2021 reporting updates will now go into effect the week of June 7, 2021. Display & Video 360 Changes to reporting dimensions Time of Day Values returned by the Time of Day dimension will change from single digit to double digit. For example 0 will be 00, 2 will be 02, and 10 will be 10. The change is being made to make values easier to sort. Scheduled reports will continue to run with the new values. Creative Attributes The Creative Attributes dimension in DV360 reporting will no longer return the following va…瞭解詳情 -
What's new: April 2021
Learn about new features and updates to Campaign Manager 360 from April 2021
Trafficking and workflow updates Changes to supported Studio creative types We’ve made some updates to creatives and removed support for rarely used Studio creative types that are also no longer supported in Studio: Creatives that use the deprecated layout property Creatives that were built more than 5 years ago using a flat path structure for loading assets (rather than relative paths, which Studio has moved to since). These creatives will no longer serve and are automatically archived and read-only. Insights updates Export offline reports directly to BigQuery BigQuery exporter allows you to …瞭解詳情 -
Data outage for some reporting metrics between March 31 and April 7, 2021
Between March 31 and April 7, 2021 there was data missing (from display ads served to web environments) which resulted in undercounting the following metrics: Begin-to-render Impressions Provisional Impressions Viewable Impressions This was caused by problems with a Display & Video 360 and Campaign Manager 360 counting method and how that method interacted with the IMA SDK. The problem was fully resolved as of April 8, but the data is unrecoverable. No other metrics were affected, including any used for billing. Last updated May 6, 2021瞭解詳情 -
Coming soon: April 12 edition
See what's coming to Campaign Manager 360 over the next few weeks
Media Asset IDs will now be available in all VAST tags from Campaign Manager 360 and Display & Video 360 Media Asset ID <mediafile> will be available in Campaign Manager 360 and Display & Video 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms. Addition of Universal Ad ID to VAST 2.0 Tags VAST 2.0 tags exported from Campaign Manager 360 will now have an <Extensions> node to provide Universal Ad ID functionality that is offered for VAST 4.0. The <Extension type="AD ID"> node will hold a <UniversalAd…瞭解詳情 -
What's new: March 2021
Learn about new features and updates to Campaign Manager 360 from March 2021
Trafficking and workflow updates Default ad changes and new optional duration setting streamline in-stream video workflows You’ll see a few changes that help streamline your workflows for setting up campaigns with in-stream video creatives: Optional placement-level duration setting: In-stream video placements have a new optional duration setting to control which creatives are eligible to serve depending on their length. Learn more Duration setting in the campaign spreadsheet: A new column called Placement Duration is available in the campaign spreadsheet for the optional duration setting. Lear…瞭解詳情 -
Coming soon: March 29 edition
See what's coming to Campaign Manager 360 over the next few weeks
New setting coming soon to Display & Video 360 auto-tagging for YouTube & partners inventory Display & Video 360 will soon include a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner. If you measure YouTube inventory in Campaign Manager 360, we recommend reachin…瞭解詳情 -
Coming soon: March 15 edition
See what's coming to Campaign Manager 360 over the next few weeks
The ltd= parameter will allow publishers to restrict the use of identifiers in click trackers The ltd= parameter, which is currently available in placement tags, will soon be available for use in click trackers. Publishers can set this parameter to ltd=1 to ensure that click trackers don’t use any identifiers (user ID, event IDs like GCLID or DCLID) in environments where policies or user consent define their use. Parallel tracking for YouTube enabled after April 30, 2021 The deadline to adopt parallel tracking for YouTube inventory is April 30, 2021. Parallel tracking helps load your landing p…瞭解詳情 -
What's new: February 2021
Learn about new features and updates to Campaign Manager 360 from February 2021
Insights updates Learn more about metric and dimension definitions with new tooltips in reporting The report builders in offline reporting now include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports.瞭解詳情 -
Coming soon: February 15 edition
See what's coming to Campaign Manager 360 over the next few weeks
N+ frequency coming soon for Unique Reach reports N+ frequency, a dimension that determines how many people observed a given ad N+ times, is coming soon to reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections: Unique Reach: Impression Reach Unique Reach: Click Reach Unique Reach: Total Reach Unique Reach: Viewable Impression Reach Tooltips for metric and dimension definitions coming soon to reporting The report builders in offline reporting will soon include tooltips with the definitions for metrics and dimensi…瞭解詳情 -
Coming soon: February 1 edition
See what's coming to Campaign Manager 360 over the next few weeks
Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. New optional duration setting and default ad changes comin…瞭解詳情 -
Event tag assignment coming soon to the campaign spreadsheet
Summary To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet. Starting on March 2, you’ll see three new columns in the spreadsheet to update event tag assignments for ads and creatives: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled You’ll be able to import campaign spreadsheets without these new columns, but we recommend updating any tools you use that generate or process these sheets to include the new columns. To make it easier for you to apply and edit ev…瞭解詳情 -
Coming soon: Reporting updates in March 2021
Display & Video 360 YouTube watch time metrics incompatible with geo dimensions Estimated week of Mar 1, 2021 The Watch Time metric in YouTube reports will no longer be compatible with the following dimensions: Country City Zip Code API requests that combine Watch Time with these dimensions will return an error. Any existing scheduled reports that use Watch Time with these dimensions will no longer run. The change is being made because of no/low usage. Entity names for filter selections included in report footers Estimated week of Mar 29, 2021 To align with Campaign Manager 360 offline reports…瞭解詳情 -
What's new: January 2021
Learn about new features and updates to Campaign Manager 360 from January 2021
Trafficking and workflow updates Creative type support updates We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. The ability to create new creatives or edit creatives of these types was removed on November 2, 2020, and all creatives of the following types were archived on January 11, 2021: Image and HTML5 banner: These were replaced with the combined “Display” creative type in 2016. Low-usage Studio creative types: Flash in-page, rich media display banner with floating, rich media display multi-floating interstitial, rich media…瞭解詳情 -
Important changes to Data Transfer
Updated November, 2021
As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager 360. YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360. Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360. Authorized Buyers (formerly DoubleCl…瞭解詳情 -
支援的廣告素材類型異動資訊
我們對支援的廣告素材類型稍做調整，目前已停止支援過時或使用率不高的廣告素材類型，藉此簡化廣告素材上傳程序。 這對我有什麼影響？ 從 2020 年 11 月 2 日開始： 您無法再建立新的多媒體圖庫廣告素材，現有的廣告素材已變成唯讀狀態。 下列廣告素材類型已變成唯讀狀態： HTML5 橫幅* 圖片* 含有 Flash (.swf) 素材資源的多媒體和互動式多媒體廣告素材 互動式多媒體浮動式橫幅 *附註：這項異動只會影響舊的「HTML5 橫幅」或「圖片」廣告素材。建立這類廣告素材的功能已於 2016 年 8 月 9 日移除。「多媒體」類型的 HTML5 和圖片廣告素材則不受影響。 自 2021 年 1 月 11 日起，系統已封存並停止放送上述廣告素材類型。 自 2021 年 2 月 1 日起，您無法再開啟上述廣告素材類型。瞭解詳情 -
Coming soon: Reporting updates in November 2020
Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result, you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of th…瞭解詳情 -
Coming soon: Reporting updates in March 2020
Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video) Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views Y…瞭解詳情 -
Changes to Active View measurement during the week of July 22, 2019
Updated May 28, 2019
During the week of July 22, 2019, improvements to Campaign Manager Active View measurement will remove discrepancies between Campaign Manager and Google Ads for YouTube placements. Because of this change, more impressions will be eligible for Active View measurement. On average, you can expect to see the following changes for placements served on YouTube: Total Active View Eligible Impressions will increase by an estimated 6% Total Active View Measurable Impressions will increase by an estimated 7% Total Active View Viewable Impressions will increase by an estimated 6% To learn how to implemen…瞭解詳情 -
Coming soon: Reporting updates in August and September 2019
Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the met…瞭解詳情