Event tag assignment coming soon to the campaign spreadsheet

Summary

To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet.

Starting on March 2, you’ll see three new columns in the spreadsheet to update event tag assignments for ads and creatives:

• Applied Impression Event Tag IDs
• Applied Click Event Tag ID
• Creative Assignment Event Tags Enabled

You’ll be able to import campaign spreadsheets without these new columns, but we recommend updating any tools you use that generate or process these sheets to include the new columns.

To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet.

What's changing

Starting on March 2, you’ll soon see three new columns in the campaign spreadsheet that you can use to update event tag assignment for ads and creatives:

• For rows with ads
  • Applied Impression Event Tag IDs
    • This column will accept the IDs for any impression event tags already created at the advertiser- or campaign-level. You can enter multiple comma-separated IDs.
  • Applied Click Event Tag ID
    • This column will accept the ID of any click event tag already created at the advertiser- or campaign-level.
• For rows with creatives assigned to ads
  • Creative Assignment Event Tags Enabled
    • This column is the equivalent of toggling event tags on or off for all creatives assigned to an ad.

Here’s a sample of what these columns may look like in your spreadsheet, with the numbers representing the ID of your event tags:

Applied Impression Event Tag IDs	Applied Click Event Tag ID	Creative Assignment Event Tags Enabled
123, 999, 456	55	Yes
	23	No
123		Yes

When you export a campaign spreadsheet, you’ll see the IDs of all of the event tags applied to the ad rows of the sheet. This includes event tags that are both inherited from the advertiser- or campaign-level, and those that are manually applied at the ad level.

When you import your campaign spreadsheet, Campaign Manager 360 will match the inputs from your sheet, including automatically adding any ad-level overrides.

What you should do to prepare

You’ll be able to import campaign spreadsheets without these new columns, so no changes are required.

If you have any tools or scripts you use to generate campaign spreadsheets, we recommend updating them to include the new columns.