Campaign Manager 360 和 Display & Video 360
覆盖面报告更新
预计 2024 年 11 月 18 日
基础架构变更后，报告的加载速度将加快，延迟时间将缩短。因此，与同一时间段的存储报告相比，新报告中报告的覆盖面值可能会有所不同。
客户将能够选择是否要滤除统计置信度较低的覆盖面报告结果。以前，系统会自动过滤结果。新的默认行为将是报告所有覆盖面结果，无论统计置信度如何。
平台报告中 Display & Video 360 浏览器和操作系统 ID 的更改
预计 2024 年 11 月 18 日
我们将更新 Display & Video 360 和 Campaign Manager 360 报告中的浏览器和操作系统 ID。这些 ID 现在将与 Display & Video 360 API 中的 ID 一致。
Campaign Manager 360
转化类别
预计 2024 年 11 月 18 日
创建新的 Floodlight 代码时，“转化类别”新字段将成为必填字段。
了解详情 Campaign Manager 360 announcements
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2024 年 11 月即将推出“报告”更新
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Coming soon: October 7, 2024
See what's coming to Campaign Manager 360 over the next few weeks
“Is YouTube TV” reporting dimension A new dimension will be added to reporting making it easy to identify and differentiate YouTube TV traffic on MRC-accredited metrics.了解详情 -
2024 年 9 月即将推出“广告投放管理”更新
Display & Video 360 和 Campaign Manager 360 所有广告客户都将启用增强型归因 2024 年 9 月 30 日 对于在 Campaign Manager 360（混合）或 Display & Video 360（第三方广告服务器）中管理 Floodlight 配置的广告客户，我们将从 2024 年 9 月 30 日起自动启用增强型归因。新广告客户的增强型归因功能默认处于启用状态。增强型归因会将 DCLID 标识符附加到非 YouTube 点击事件，这会提高基于点击的转化归因的准确性和转化量。 大多数广告客户可以在 2024 年 9 月 23 日之前通过此表单选择停用增强型归因。 广告客户在首次启用增强型归因后，可以随时更新增强型归因设置。 Display & Video 360 YouTube 自动标记功能将自动启用 预计 2024 年 9 月 YouTube 自动标记功能将自动针对所有 Display & Video 360 广告客户启用。新广告客户默认会启用 YouTube 自动标记功能。YouTube 自动标记功能会附加一个用于衡量和优化的 GCLID 标识符，以便根据转化归因提高准确性和转化量。 广告客户可以在 2024 年 9 月 23 日之前使用此表单暂时停用自动标记功能。 广告客户可以在首次启用 YouTube 自动标记功能后随时…了解详情 -
2024 年 9 月即将推出“报告”更新
Display & Video 360 EMX Digital 已更名为 Cadent Aperture MX 预计 2024 年 9 月 子广告交易平台 EMX Digital 将在报告中更名为 Cadent Aperture MX。 监管运营费用和总媒体费用指标将与 YouTube 报告指标和维度不兼容 预计 2024 年 10 月 DST/ROC（监管运营费用）和总媒体费用指标将与使用 YouTube 专属指标或维度配置的报告不兼容。以下指标在每个币种版本（合作伙伴币种、广告客户币种或美元）中都将不兼容： 监管运营费用 总媒体费用 总媒体费用 eCPC 总媒体费用eCPM 总媒体费用 - 可见 eCPM 除了上述指标之外，以下指标与每个币种版本（合作伙伴币种、广告客户币种或美元）的 YouTube 专用指标和维度也不兼容： 总媒体费用 ePCA 总媒体费用 ePCA (PC) 总媒体费用 ePCA (PV) 自 2024 年 10 月 1 日起，相关指标将从现有 YouTube 报告（已保存和已安排）中移除。使用 YouTube 专用指标或维度配置的新创建报告将无法包含这些指标。我们建议您改用媒体费用指标，您可以将其添加到费用中以计算总费用。 Campaign Manager 360 邮政编码格式更改 预计 2024 年 9 月 报告中的邮政编码格式将从整数更改为字符串。了解详情 -
Coming soon: July 1, 2024
See what's coming to Campaign Manager 360 over the next few weeks
Report files download list coming to Instant reporting Display & Video 360 and Campaign Manager 360 are launching a new page in instant reporting that will allow customers to view the status of downloaded reports and access them once they're ready. User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that …了解详情 -
Coming soon: Reporting updates in July 2024
Campaign Manager 360 and Display & Video 360 User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Estimated July 2024 for Florida, Texas, and Oregon. Estimated October 2024 for Montana. Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that is due to take effect. This is a similar policy to prior redactions due to legislation enacted in California for CCP…了解详情 -
Coming soon: Trafficking updates in July 2024
Display & Video 360 Deprecating YouTube Other Content Types exclusion controls for YouTube & partners line Items Estimated September 2024 Display & Video 360 will be simplifying YouTube's brand suitability controls. Embedded YouTube videos and Live streaming videos exclusion controls in Other content types targeting will be removed from YouTube & partner line items and moved to the advertiser level. This change will make it easier for you to manage your brand suitability settings and ensure that your ads are only shown on content that is appropriate for your brand. Deprecating Digital Content …了解详情 -
What's new: April 2024
Learn about new features and updates to Campaign Manager 360 from April 2024
Trafficking and workflow updates “Global site tag” renamed to “Google tag” The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be named to “Google tag” to be consistent with terminology used in Google Ads. Insights updates Unlink third-party measurement partners Campaign Manager 360 has integrated with third-party verification providers IAS and DoubleVerify for its automatic tag wrapping feature. This allows users to leverage their relationships with IAS or DoubleVerify to provide third-party verification support. You now have the option to unlink prev…了解详情 -
Coming soon: April 1, 2024
See what's coming to Campaign Manager 360 over the next few weeks
“Global site tag” renamed to “Google tag” The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be renamed “Google tag” to be consistent with terminology used in Google Ads.了解详情 -
What's new: March 2024
Learn about new features and updates to Campaign Manager 360 from March 2024
Trafficking and workflow updates Conversion domains bulk edit now available via SDF and API Customers can now set conversion domains using SDF and the Campaign Manager 360 API. Learn more about conversion domains.了解详情 -
Coming soon: March 4, 2024
See what's coming to Campaign Manager 360 over the next few weeks
New price transparency reports for Display & Video 360 and Campaign Manager 360 advertisers in the EEA Advertisers in the EEA can now opt-in to view daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports will provide a downloadable price data file that show details for each billable advertisement. Learn more about how to opt-in to access price data. Learn more about the reports, as well as how to opt in to access price data. Conversion domains bulk edit via SDF and API Campaign Manager 360 works with Chrome’s Privacy Sandbox…了解详情 -
Coming soon: Trafficking updates in April 2024
Campaign Manager 360 and Display & Video 360 Floodlight activity geo non-personalized advertising deprecation Estimated April 2024 Floodlight activity-level control allowing users to disable personalization in selected geographies will be deprecated. These Floodlight activities will automatically switch to disable ads personalization in all geographies. Users will still be able to control ads personalization at the Floodlight configuration-level. Floodlight activity legacy tag deprecation Estimated July 2024 The option to generate new Image and iFrame versions of Floodlight tags will be remove…了解详情 -
Coming soon: Reporting updates in March 2024
Campaign Manager 360 and Display & Video 360 European Economic Area consent requirements Estimated week of March 4, 2024 To continue using personalization capabilities beyond March 6, 2024, advertisers who reach users in the European Economic Area (EEA) must collect end-user consent and pass consent signals to Google via their Floodlight tags. Learn more about Consent requirements for the European Economic Area (EEA) in Campaign Manager 360 and Display & Video 360. Cross-device conversion metrics will be deprecated Estimated week of February 28, 2024 The following metrics will be deprecated: T…了解详情 -
What's new: January 2024
Learn about new features and updates to Campaign Manager 360 from January 2024
Trafficking and workflow updates Streamline your QR code measurement setup in Campaign Manager 360 Advertisers uploading video assets that include QR code images can now streamline campaign setup for their QR code video assets. Enable QR code tracking and a site, click tracker placement, and click tracker ad that represents the QR code will automatically be generated in the same campaign. Associate your QR code asset with the click tracker URL on your third-party creative platform to complete the setup. Learn more about QR code tracking settings了解详情 -
支持举报违法广告内容的相关变更
根据《数字服务法案》的新规定，您的广告必须提供可供用户举报违法内容的机制，并且可能还需要提供关于广告的其他透明度信息。发布商和/或广告空间购买平台必须使用相应表单将收到的任何违法内容举报信息告知 Google。您还可以在广告标记工作表中找到此表单的链接。了解详情 -
What's new: November 2023
Learn about new features and updates to Campaign Manager 360 from November 2023
Trafficking and workflow updates Generate tags for transparent click tracking on Google Ads Campaign Manager 360 can now export click tracking tags that are compliant with Google Ads while still using Campaign Manager 360’s advanced click tracking features like click event tags and landing page suffixes. If escaping is enabled for a click event tag, the following macros will not be expanded in the landing page URL: %eiid!, %eltd!, %g , %k, %p, %m. The existing toggle "Append a static landing page URL for tracking ads" was renamed to "Use a static landing page URL". This setting generates a ful…了解详情 -
Coming soon: October 30, 2023
See what's coming to Campaign Manager 360 over the next few weeks
Connected TV cross-device conversions attribution in Display & Video 360 and Campaign Manager 360 (available soon for the US) You’ll soon be able to get Connected TV (CTV) cross-device conversion attributions in Display & Video 360 and Campaign Manager 360 for digital media in the United States. This upcoming feature helps you get conversion insights attributed to CTV using cookie and mobile device ID events in environments such as desktop web, mobile web, and mobile apps. This includes conversion attributions for CTV third-party and non-YouTube Google Ad Manager inventory.了解详情 -
即将推出：2023 年 11 月报告更新
Campaign Manager 360 “归因”标签页中的报告将被弃用 预计在 2024 年 2 月 在 2024 年 2 月的最后一周，我们将停止支持以下多渠道漏斗报告： “辅助转化”报表 “首次互动”报告 “热门转化路径”报表 转化耗时报表 路径长度报表 您可以在 Campaign Manager 360 的“归因”标签页中找到这些报告。您仍然可以使用归因建模工具创建和修改以数据为依据的归因模型。落实这些变化后，Campaign Manager 360 将继续提供转化归因功能，这些变化只会影响部分高级分析功能。 离线报告向即时报告的迁移 预计在 2024 年上半年 2024 年上半年，部分离线报告将被弃用，完成离线报告用户向即时报告的过渡。弃用后，用户将无法在离线报告中创建标准报告、覆盖面报告、Floodlight 报告和 URA 报告。在离线报告的“已保存的报告”部分中，用户将看不到标准报告、覆盖面报告、Floodlight 报告和 URA 报告。 这些报告会显示在即时报告中，用户可以在即时报告中打开和修改这些报告模板。这不会影响定期生成的报告或通过 Reporting API 访问的报告。在迁移之前、期间和之后，客户将能够修改其 API 报告。 “定位了受众群体”维度将被弃用 预计在 2013 年 12 月 5 日当周 “定位了受众群体”字段将被弃用。 Display &…了解详情 -
Coming soon: Trafficking updates in November 2023
Campaign Manager 360 click trackers in transparency mode when measuring on Google Ads Customers who use Campaign Manager 360 click trackers or tracking ads that are applied in Google Ads will need to enable transparency mode, otherwise their ads will be disapproved of by the click tracker transparency policy. Enforcement in Google Ads will apply to all customers who use a click tracker for the first time after September 12, 2023. To enable transparency mode, select Use a Static Landing Page URL in the Tag Default section of Placement level settings. When enabled, the generated tag will include…了解详情 -
Coming soon: October 16, 2023
See what's coming to Campaign Manager 360 over the next few weeks
Conversion domains Campaign Manager 360 works with Chrome’s Privacy Sandbox Attribution Reporting API for conversion measurement without third-party cookies. The Attribution Reporting API records conversion events if the site where the user converts matches the registered conversion domain. You can register up to three conversion domains (the site where you expect a user to land after clicking your ad) for each placement. Campaign Manager 360 will soon automatically register the top three conversion domains for placements within a Floodlight configuration. The inferred conversion domains are c…了解详情 -
新变化：2023 年 9 月
了解自 2023 年 9 月起 Campaign Manager 360 的新功能和新动态
广告投放管理和工作流程方面的更新 生成代码以在 Google Ads 上实现透明的点击跟踪 现在，Campaign Manager 360 可导出符合 Google Ads 规范的点击跟踪代码，同时仍可使用 Campaign Manager 360 的高级点击跟踪功能，比如点击事件代码和着陆页后缀。如果为点击事件代码启用了转义，以下宏将不会在着陆页网址中展开：%eiid!、%eltd!、%g、%k、%p、%m。 现有切换开关“为跟踪广告附加静态着陆页网址”已重命名为“使用静态着陆页网址”。此设置会为展示位置上的跟踪广告和点击跟踪广告生成完全透明的点击跟踪网址。详细了解如何使用静态着陆页网址。 数据分析方面的更新 对“根据模型估算转化”流程的改进 对于未将 Display & Video 360 账号关联到 Campaign Manager 360 广告客户的用户，某些“根据模型估算转化”相关功能现已更新。受影响的 Campaign Manager 360 用户应该会看到，根据模型估算的转化次数会有小幅提升。 即时报告现在支持透视“活动”和“按频次计算的覆盖面”指标 您现在可以创建支持透视 Floodlight 活动或频次数据的即时报告。对于支持透视的即时报告，您需要下载报告才能查看相关数据。 详细了解如何在即时报告中透视数据。了解详情 -
即将发生的变化：2023 年 10 月 2 日
了解未来几周内 Campaign Manager 360 即将发生的变化
广告客户将自动选择停用基准报告 自 10 月初开始，包括新广告客户在内的所有广告客户都将自动选择停用基准报告。以前，所有广告客户都会默认启用基准报告。如果想根据基准维度生成报告，您可通过修改广告客户属性重新选择启用该功能。 详细了解如何根据基准数据生成报告。 展示广告素材的文件大小上限即将缩减至 9.5 MB Campaign Manager 360 将不再支持大于 9.5 MB 的展示广告素材。 详细了解展示广告素材的素材资源选项。 “提供的列表”上传功能将被弃用 Campaign Manager 360 中的“提供的列表”上传功能将于 2023 年 10 月弃用。我们之前宣布的弃用日期为 2023 年 9 月。 详细了解提供的列表。了解详情 -
即将推出：2023 年 9 月 5 日
了解未来几周内 Campaign Manager 360 将发生的变化
适用于 Google Ads 的 Campaign Manager 360 透明点击代码 现在，Campaign Manager 360 可以导出符合 Google Ads 规范的点击跟踪代码，同时仍可使用 Campaign Manager 360 的高级点击跟踪功能，如点击事件代码和着陆页后缀。 现有切换开关“为跟踪广告附加静态着陆页网址”将重命名为“使用静态着陆页网址”。此设置将为展示位置上的跟踪广告和点击跟踪广告生成完全透明的点击跟踪网址。我们之前传达的是要重命名为“使用 Google 认证的透明点击跟踪广告代码跟踪广告”。了解详情 -
Coming soon: August 21, 2023
See what's coming to Campaign Manager 360 over the next few weeks
Conversion modeling improvements in Campaign Manager 360 Some conversion modeling capabilities will be updated for users who do not have a Display & Video 360 account linked to their Campaign Manager 360 advertiser. Affected Campaign Manager 360 users should expect a small lift in the number of modeled conversions.了解详情 -
Coming soon: Trafficking updates in September 2023
Campaign Manager 360 Provided list uploads will be deprecated Provided list uploads in Campaign Manager 360 will be deprecated in September 2023.了解详情 -
新变化：2023 年 7 月
了解 Campaign Manager 360 的新功能和新动态（2023 年 7 月）
数据分析方面的更新 即时报告中添加了用于衡量未归因的转化的新指标 用户现在可以使用下列指标： 总转化次数 + 未归因 总收入 + 未归因 交易次数 + 未归因 通过 Floodlight 实现 Google Analytics（分析）4 与 Campaign Manager 360 的集成 用户能够通过 Floodlight 将 Google Analytics（分析）4 关联到 Campaign Manager 360 或 Display & Video 360（如果未直接使用 Campaign Manager 360）。这样一来，Google Analytics（分析）4 用户便能将 Campaign Manager 360 视为跨渠道报告中的一个流量来源，并能在 Display & Video 360 中投放以 Google Analytics（分析）4 归因转化为目标进行优化的自动出价广告系列。了解详情 -
即将推出：2023 年 7 月 17 日
了解 Campaign Manager 360 未来几周的新变化
通过 Floodlight 集成 Google Analytics（分析）4 和 Campaign Manager 360 用户将能够通过 Floodlight 将 Google Analytics（分析）4 关联到 Campaign Manager 360 或 Display & Video 360（如果未直接使用 Campaign Manager 360）。这样一来，Google Analytics（分析）4 用户便可以将 Campaign Manager 360 视为跨渠道报告中的流量来源，并能够在 Display & Video 360 中投放以 Google Analytics（分析）4 归因转化为目标进行优化的自动出价广告系列。了解详情 -
Coming soon: June 13, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Clear sensitive data in Campaign Manager 360 ahead of an external account transfer When undergoing a network transfer, you can now specify, using the existing sales process, to delete sensitive data in your network transfer agreement form (For example: media costs, tech fees, and change logs). A Google account representative will enable an option for you to confirm the deletion of sensitive data from your Campaign Manager 360 account Confirm opt-in for Campaign Manager 360 benchmarking metrics In Aug 2023, Campaign Manager 360 will be aggregating campaign data to share industry benchmark metri…了解详情 -
Coming soon: Reporting updates in July 2023
Campaign Manager 360 Offline reports migration to instant reporting Some offline reports will be deprecated to transition Campaign Manager 360 offline report users to instant reporting. Users will not be able to create Standard, Reach, Floodlight, and URA reports in offline reporting, or see them in the offline reporting saved reports section. Instead these reports will be available in instant reporting, where users can open and modify these templates. Before, during, and after this migration, customers will be able to edit their API reports. This migration will occur in waves starting on Augu…了解详情 -
为 Google Marketing Platform 支持 Attribution Reporting API
Google Marketing Platform 打算使用 Chrome 的 Privacy Sandbox 来支持关键的广告使用场景，例如基于兴趣的广告、再营销和转化衡量。特别是在衡量转化时，该平台将利用 Attribution Reporting API 与广告客户提供的第一方数据，在不使用第三方 Cookie 的情况下衡量转化。 发布商、广告技术平台和搜索引擎的后续步骤 Google Marketing Platform 生态系统合作伙伴应采取以下步骤，验证是否已使用 Attribution Reporting API 注册广告事件，以便营销者获得有价值的转化衡量数据洞见： 在展示跟踪广告代码和点击跟踪广告代码中添加 attributionsrc 参数 发布商、广告技术平台和搜索引擎应确保在展示跟踪广告代码和点击跟踪广告代码中包含 Attribution Reporting API 的 attributionsrc HTML 参数。这样才能使用 Floodlight 转化跟踪代码在整个 Google Marketing Platform 范围内进行衡量和出价。目前对 Attribution Reporting API 进行的测试表明，在 Google Marketing Platform 展示或点击代码触发之前，attributionsrc 参数经常缺失。生态系统合作伙伴应…了解详情 -
What's new: March 2023
Learn about new features and updates to Campaign Manager 360 from March 2023
Trafficking and workflow updates Manage placements, ads, and creatives with custom spreadsheets The new Campaign Import/Export allsows you to specify the format of the spreadsheet so that you can easily manage entities and assignments in bulk. This update adds column selection and saved templates, row filtering, custom timezone for dates, and the ability to unassign. The following new columns are available: Placement Ad Testing start date Cap costs Lookback windows (Impressions + Clicks) Additional key-values Site-served Ad Serving platform Geo targeting: Postal code Comments Tag changes Track…了解详情 -
What's new: February 2023
Learn about new features and updates to Campaign Manager 360 from February 2023
Trafficking and workflow updates Refreshed Verification UI rebranded as Brand Controls Campaign Manager 360 Verification has been rebranded to Brand Controls. There will not be any changes to ad serving capabilities with this launch. Insights updates Instant reporting dimensions for Paid Search and Rich Media Users are now able to find new dimensions available for Instant reporting under Rich Media and Paid Search. This benefits users by enabling Instant Reporting for more reporting use cases. Position in content added as a video reporting dimension A new video dimension of “Position in conten…了解详情 -
Coming soon: March 6, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Manage placements, ads, and creatives with custom spreadsheets The new Campaign Import/Export will allow you to specify the format of the spreadsheet so that you can easily manage entities and assignments in bulk. This update adds column selection and saved templates, row filtering, custom timezone for dates, and the ability to unassign. The following new columns will be available version: Placement Ad Testing start date Cap costs Lookback windows (Impressions + Clicks) Additional key-values Site-served Ad Serving platform Geo targeting: Postal code Comments Tag changes starting in April 2023 …了解详情 -
Coming soon: Trafficking & creative updates in April 2023
Campaign Manager 360 Verification deprecation Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows, allowing users to easily get a holistic view of brand safety coverage across their account and to choose brand safety settings for media running through Campaign Manager 360. There is a parallel period when users will default into Brand Controls and opt-in to Verification if required. Verification will be deprecated in February 2023. Going forward, clients will still be able to receive verification reporting through Instant Report…了解详情 -
Coming soon: Reporting updates in April 2023
Campaign Manager 360 Verification deprecation and rebrand Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows for viewing brand safety coverage and setting brand safety controls for ads running through Campaign Manager 360. Verification will be deprecated in February 2023. Until the deprecation, Brand Controls will be the default UI, but users can return to the Verification UI. Users can use Instant Reporting to monitor brand safety controls and tag issues. There will not be any changes to ad serving capabilities with this laun…了解详情 -
Coming soon: February 6, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Instant reporting dimensions for Paid Search and Rich Media Users will soon be able to find new dimensions available for Instant reporting under Rich Media and Paid Search. This benefits users by enabling Instant Reporting for more reporting use cases. Position in content will be added as a video reporting dimension A new video dimension “Position in content” will be added to Campaign Manager 360 reporting, allowing users to see how video ads served (such as pre, mid, or post roll).了解详情 -
Coming soon: January 17, 2023 edition
See what's coming to Campaign Manager 360 over the next few weeks
Refreshed Verification rebranded as Brand Controls Campaign Manager 360 Verification is being rebranded to Brand Controls. We are in a parallel period where users will default to the refreshed Brand Controls and (if required) can opt-out to use Verification. Provide feedback for refreshed Brand Controls using the dialog box in the bottom left corner. Verification, custom sensitive categories, and email alerts will be deprecated after February 2023. There will not be any changes to ad serving capabilities with this launch.了解详情 -
What's new: October 2022
Learn about new features and updates to Campaign Manager 360 from October 2022
Creative updates Optimized creative rotation goals aligned across Display & Video 360 and Campaign Manager 360 When using both Display & Video 360 and Campaign Manager 360 optimized creative rotation in the same line item, optimized creative rotation settings can vary and affect performance. The Display & Video 360 optimized rotation goal is used automatically for Display & Video 360 traffic when possible.了解详情 -
Coming soon: October 31, 2022 edition
See what's coming to Campaign Manager 360 over the next few weeks
Refreshed Verification rebranded as Brand Controls Campaign Manager 360 Verification is being rebranded to Brand Controls. We are in a parallel period where users will default to Verification and can opt-in to the refreshed Brand Controls. Brand Controls will be made the default in January 2023, and Verification will be deprecated in February 2023. There will not be any changes to ad serving capabilities with this launch. Instant reports will support Unique Reach Audience reporting metrics and template We will be introducing Instant Reporting support for Unique Reach Audience reporting through…了解详情 -
Coming soon: October 17, 2022 edition
See what's coming to Campaign Manager 360 over the next few weeks
Optimized creative rotation goals aligned across Display & Video 360 and Campaign Manager 360 When using both Display & Video 360 and Campaign Manager 360 optimized creative rotation in the same line item, optimized creative rotation settings can vary and affect performance. The Display & Video 360 optimized rotation goal will soon be used automatically for Display & Video 360 traffic when possible.了解详情 -
Coming soon: Trafficking updates in November 2022
See what's coming to Campaign Manager 360 over the next few weeks
Incompatible creative types will no longer be supported As part of our efforts to streamline ad serving, we're removing support for creatives that are not working or no longer valid. This change will impact creatives with the following issues: Creatives that can't sync to Display & Video 360 (typically because they're missing assets or have no assets assigned) Image creatives with invalid image assets (typically a corrupt image file) Image and HTML5 creatives with file sizes over 10 MB Rich media creatives that are missing Studio's Enabler Display creatives that have dimensions that don't matc…了解详情 -
Coming soon: Reporting updates in November 2022
Campaign Manager 360 Path type will be removed from some reports The Path type dimension will be removed from Floodlight reports and Path to Conversion reports. Display & Video 360 Exchange will be renamed in reporting In reporting, the following dimension will be renamed: Old name New name Exchange Exchange code了解详情 -
What's new: September 2022
Learn about new features and updates to Campaign Manager 360 from September 2022
Insights updates Blocked Impression metric includes blocked video ads The blocked impressions metric in report builder allows users to see the number of display impressions blocked based on first-party brand safety settings. Video ads are now included and a new blocked percentage metric shows users the ratio of blocked impressions. Additional metrics available in instant reporting Additional metrics are available in instant reporting, including all MRC-related filters, dimensions, and metrics. This provides the ability to run more reports through instant reporting and helps align instant repor…了解详情 -
Coming soon: September 19 edition
See what's coming to Campaign Manager 360 over the next few weeks
Campaign Manager 360 planning tool set to read-only As part of its planned deprecation, the Campaign Manager 360 planning tool will be set to read-only during Q4 2022. The tool will be fully deprecated in 2023. Blocked Impressions metric will include blocked video ads Currently the blocked impressions metric in report builder allows users to see the number of display impressions blocked based on first-party brand safety settings. Video ads will soon be included and a new blocked percentage metric will show users the ratio of blocked impressions.了解详情 -
新变化：2022 年 8 月
了解 Campaign Manager 360 的新功能和新动态（2023 年 8 月）
数据分析方面的更新 即时报告中的排除过滤器 现在，当设置“广告客户”这一维度过滤条件时，除了“包含”按钮之外，您还会看到一个“排除”单选按钮。 为定期生成的报告自定义多个时区 现在，当安排定期生成报告时，您可以选择所在区域的多个时区。 即时报表中添加了新模板 我们为即时报表添加了更多模板，以便您更高效地生成简明报表。展开模板列表即可浏览所有可用模板。 用于衡量无效展示的新无效流量指标（修改于 2023 年 8 月 16 日） 现在，Campaign Manager 360 可以报告，联网电视广告展示是否因目标设备长时间处于闲置状态而延迟了投放到该设备上的时间。这个与无效展示相关的新指标会使用会话式启发法和联网电视播放信号来评估：第三方联网电视广告展示是否播放于长时间会话结束时。 广告素材方面的更新 标准化的视频音量 现在，Campaign Manager 360 会根据发布商要求和 FCC CALM 法案对生成的视频转码的视频音量进行标准化，以确保可投放文件将在发布商的媒体资源上投放。音量会在视频转码表格中显示为一个新列。了解详情 -
Coming soon: August 29 edition
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Measuring and normalizing video loudness in Campaign Manager 360 Campaign Manager 360 will normalize all video transcodes to -24 LKFS to comply with FCC / CALM act loudness requirements. Campaign Manager 360 will display the video loudness as a column in the same creative transcode table and notify the user of any assets that were not able to be normalized to -24 LKFS . Additional metrics available in Instant Reporting You'll soon see additional metrics available in instant reporting, including all MRC related filters, dimensions, and metrics. This provides the ability to run more reports thro…了解详情 -
Coming soon: Trafficking updates in September 2022
Google play Floodlight integration will be removed The Google Play integrations for bringing app conversions into Campaign Manager 360 via Floodlight will be removed. There are other mechanisms for tracking app campaigns, including Firebase and third party app attribution partners. Enforcement of creative asset validation Incompatible static creatives will no longer work Campaign Manager 360, validation will be updated to prevent these creatives from being added in the future. Creatives with assets over 10 MB not supported Campaign Manager 360 supports creative assets within the size limit of …了解详情 -
Coming soon: August 15 edition
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Exclusion filter in Instant reporting When setting up an Advertiser dimension filter, you'll see an exclusion radio button in addition to an inclusion button.了解详情 -
Coming soon: August 1 edition
See what's coming to Campaign Manager 360 over the next few weeks
Cookie Reach reports and metrics will be deprecated September 14, 2022 (previously communicated as August 31) The Unique Reach model provides a more accurate and durable reach measurement solution than Cookie Reach. Customized time zones for scheduled reports You'll be able to select a time zone to schedule a report. Currently, you can only schedule a report in your region (only three time zones). Landing page improvements for display HTML5 creatives Editing display landing pages will soon have a consistent workflow across image and HTML5 creatives: You can now find the landing page of display…了解详情 -
新变化：2022 年 7 月
了解 Campaign Manager 360 的新功能和新动态（2022 年 7 月）
广告投放管理和工作流程方面的更新 改进了广告系列电子表格 现在，您可以通过电子表格更轻松地修改广告系列，具体改进如下： 您现在可以创建跟踪广告素材，从而完全通过电子表格设置跟踪广告系列。 您现在可以上传 XLSX 文件。 现在，每个电子表格最多可下载 10,000 行。 以下字段现在是可选的： 广告开始日期和结束日期 展示位置的开始日期和结束日期 数据分析方面的更新 在“广告投放管理”中快速查看展示和点击的投放情况 通过新的火花谱线快速了解投放指标。火花谱线是显示展示次数或点击次数的小图表。您很快就会在以下广告系列实体的广告系列表中找到此类图表： 展示位置 广告 广告素材 您可以查看火花谱线，确认您的广告系列是否正在投放，而无需更改时间范围和提取单独的报表。了解详情 -
新变化：2022 年 6 月
了解 Campaign Manager 360 的新功能和新动态（2022 年 6 月）
广告素材方面的更新 关联 Ads Creative Studio 帐号即可获取合作伙伴的广告素材 现在，您的广告素材合作伙伴可以请求关联到您的 Campaign Manager 360 广告客户。关联之后，广告素材合作伙伴便能向您的帐号发送广告素材了。您收到的这些广告素材会将“Ads Creative Studio”列为“创作工具”。了解详情 -
Coming soon: June 27 edition
See what's coming to Campaign Manager 360 over the next few weeks
New reporting dimension: “Refreshed Ad” Add the Refreshed Ad dimension in offline or instant reports to see whether a particular ad load was a refresh – meaning a new ad loaded into a slot previously held by a different ad. The dimension has two values: "Refreshed" or "Unknown". Refreshed: The ad loaded on a browser refresh Unknown: No refresh detected or the publisher did not report through the tag that the ad was refreshed了解详情 -
Coming soon: June 13 edition
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Quick views of impression and click delivery in Trafficking Get a quick preview of delivery metrics with new sparklines. Sparklines are tiny charts that show impressions or clicks. You'll soon find them in the campaign table for the following campaign entities: Placement Ad Creative You can check the sparklines to confirm whether your campaigns are delivering or not without having to change windows and pull a separate report.了解详情 -
Coming soon: Reporting updates in July 2022
Campaign Manager 360 & Display & Video 360 Cookie Reach reports removed A more specific timeline about report and metric removal will be provided in Q3 following the release of Unique Reach Overlap. The following reports and metrics will be removed: CM360 Report type Cookie Reach Overlap Report templates under the “Reach” report type: Cookie Reach Active View Metrics: Cookie Reach Metrics: Cookie Reach: Average Impression Frequency Cookie Reach: Click Reach Cookie Reach: Impression Reach Cookie Reach: Incremental Click Reach Cookie Reach: Incremental Impression Reach Cookie Reach: Incremental …了解详情 -
Coming soon: Trafficking updates in July 2022
CM360 entity limits that were announced in Q3 2021 Estimated launch the week of Jul 11, 2022 New entity limits that were announced in Q3’21 are being enforced. Entity Limit Placements per Advertiser 200,000 Ads per Placement 600 Creatives per Ad 600 Assets per Creative 20 Most advertisers are under these limits. Also, advertisers will receive a notification in the user interface when they are near the limits so they can archive or unassign entities accordingly. Learn more about quantity and character limits Google Ads shared user lists will be removed User list sharing from Google Ads to Campa…了解详情 -
What's new: May 2022
Learn about new features and updates to Campaign Manager 360 from May 2022
Trafficking and workflow updates Digital content labels for brand safety control Digital content labels can now be used for ad blocking.了解详情 -
Coming soon: May 16 edition
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Deprecating backup image requirement for HTML5 creatives in Campaign Manager 360 Campaign Manager 360 will no longer require a backup image to be provided for HTML5 creatives. These backup images will be made optional in the UI and users won't be required to provide them for HTML5 creatives.了解详情 -
Coming soon: April 18 edition
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Custom Floodlight variables (u values) available in standard reports Select custom Flloodlight variables (u values) as dimensions within standard reports (limited to the last 7 days). If a custom Floodlight variable value doesn't appear to meet privacy requirements, the report row may be summed as a merge row in the report output.了解详情 -
Coming soon: April 4 edition
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Improvements to invalid impressions and clicks counting Some users may see a decline in invalid click and impression counts. This is due to improvements to what is counted as invalid clicks and impressions and will not affect the count of actual invalid clicks or impressions.了解详情 -
Coming soon: Trafficking updates in April 2022
API read permission enforcement (API users only) Estimated week of April 4, 2022 Read API permissions will now be enforced for Campaign Manager 360. This means that users who have permissions to the Campaign Manager 360 network will now need explicit read API permissions as a part of their user role in order to use the read API. For most existing customers read API permissions have already been added for you and there's nothing you need to do. If you experience permissions problems when using the read API, contact support for help. New Placement Status field in traffic sheet Estimated week of …了解详情 -
Coming soon: Reporting updates in April 2022
Campaign Manager 360 Nielsen auto tagging will be removed Estimated week of April 4, 2022 Nielsen auto tagging functionality will be removed. You can continue to use Nielsen tags and apply them as event tags when trafficking campaigns. Nielsen reports in Campaign Manager 360 offline report builder will also be removed, including any scheduled reports and any related metrics/dimensions. Display and Video 360 Some YouTube Ad Type dimension values will be renamed Estimated week of April 4, 2022 The following YouTube Ad type dimension values will be renamed: Old value name New value name Video dis…了解详情 -
Coming soon: February 14 edition
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Flash creatives will be deleted on March 12, 2022 Support for Flash creatives was removed in 2016 and these creative types have not been servable since January 2, 2017. Since they can no longer be used, we are permanently deleting all Flash creatives.了解详情 -
What's new: January 2022
Learn about new features and updates to Campaign Manager 360 from January 2022
Trafficking and workflow updates Deprecating WEBM transcodes for in-stream video in Campaign Manager 360 We have deprecated redundant WEBM video transcodes that were often not supported by publishers. Edit your Floodlight activities in bulk A Bulk Sheet button has been added to the Floodlight > Activities page so you can download Floodlight activities as a spreadsheet, edit offline, and upload activities in bulk.了解详情 -
Coming soon: January 18 edition
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Deprecating WEBM transcodes for in-stream video in Campaign Manager 360 We will be deprecating redundant WEBM video transcodes that are often not supported by publishers.了解详情 -
Coming soon: December 6 edition
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Bulk editing your Floodlight activities A Bulk Sheet button will be added to the Floodlight > Activities page so you can download Floodlight activities as a spreadsheet, edit offline, and upload activities in bulk.了解详情 -
Coming soon: Reporting updates in November 2021
Changes previously communicated as happening the week of November 15, will now happen the week of November 29th. Campaign Manager 360 Start/End Date in Account Timezone Estimated week of November 29 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates compared to before and will filter out different creatives if the filters are not adjusted to the account timezone. Content classifier dimension will be renamed Estimated week of Novembe…了解详情 -
What's new: November 2021
Learn about new features and updates to Campaign Manager 360 from November 2021
Trafficking and workflow updates Improved event tag management You can now see your event tags in campaign explorer view and can manage them in bulk. To enable the Event Tag view, click Views > Customize Views, then check the Event Tags view. Event tag assignment in the campaign spreadsheet You can now use “0” as a value in the Applied Impression Event Tag IDs column of the campaign spreadsheet to inherit applied-automatically impression event tags. For example, if you enter the IDs “0, 2, 4”, that placement will have event tags 2, 4 and all event tags inherited by the campaign or advertiser s…了解详情 -
Coming soon: October 25 edition
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Improved event tag management You'll see your event tags within campaign explorer view and be able to manage them in bulk. To enable the Event Tag View, click Views > Customize Views and then check the Event Tags view.了解详情 -
Coming soon: October 11 edition
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New validation for backup sizes matching valid dimensions of responsive creative Soon there will be an error message when trying to save a creative with a backup image which does not match one of the creative sizes.了解详情 -
What's new: September 2021
Learn about new features and updates to Campaign Manager 360 from September 2021
Trafficking and workflow updates Connect with your third-party app attribution partners in a faster, seamless manner See Campaign Manager 360 information directly in your third-party reporting with the updated integration for third-party app attribution partners.了解详情 -
Coming soon: September 27 edition
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Two new video dimensions will be added for more detailed reporting We're adding two new dimensions for better video reporting: media type and video content position. Media type can be: audio, video, display, tracking, or unknown. Video content position can be: pre-roll, mid-roll, post-roll, or unknown. Enhancing click and conversion tracking for YouTube campaigns If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Vide…了解详情 -
Coming soon: September 13 edition
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Removing WEBM and 3GPP video transcodes The current list of video transcodes is comprehensive for the sake of thoroughness, however we’ve learned that the majority of publisher requirements can be met with a smaller list of transcodes. To make it easier to review transcodes, we’re removing rarely used WEBM and 3GPP transcodes from the list. Improving view-through-conversion modeling for Firefox Browsers and operating systems are constantly making changes to the way third-party cookies are used and accessible to advertising platforms like Campaign Manager 360 and Display & Video 360. The goal o…了解详情 -
What's new: August 2021
Learn about new features and updates to Campaign Manager 360 from August 2021
Trafficking and workflow updates New page for users without billing access Users without billing access who visit the Billing section will see a notification that they need additional permissions to view billing information. Improvements to automated third-party verification Automated third-party verification now includes the following improvements: Video tag type selection in the placement settings Columns for automated third-party verification settings in the Trafficking Sheet Warning displayed when downloading pending wrapped tracking tags "Blocking" measurement mode disabled when disallowe…了解详情 -
Coming soon: August 30 edition
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A better way to view reports We’re adding pivot tables to Report Builder so you can better visualize your report data directly within our Instant Reporting. Once you add your desired dimensions and metrics, a pivot table will be ready for your viewing.了解详情 -
Coming soon: Reporting updates in September 2021
Campaign Manager 360 Creative Start/End Date in Account Timezone Estimated week of September 6, 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates. Creative filters must be updated to the account timezone to function correctly. Removal of leading spaces for Rich Media Events Estimated week of September 6, 2021 Leading spaces for Rich Media events will be removed. If you automatically ingest Rich Media Events you may have to adjust s…了解详情 -
Coming soon: Trafficking updates in Sept / Oct 2021
New entity limits Estimated week of October 25, 2021 Maximum of 200,000 Placements per Advertiser Note: only Active and Inactive placements will count towards this limit; Archived placements will not Maximum of 600 Ads per Placement (excluding tracking ads) Maximum of 600 Creatives per Ad (excluding tracking creatives) Maximum of 20 assets per creative. Most advertisers are under these limits. There will be a one-time cleanup to help advertisers meet the limits. In the future, advertisers will receive a notification in Campaign Manager 360 when they are approaching the entity limits. Then enti…了解详情 -
Coming soon: August 4 edition
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Placement type in txt and html formats of the tag download sheet The tag download sheet will now include placement type details when downloaded in the txt and html formats to more clearly differentiate display, audio, and video placements. This information is already present in the xls version of the sheet.了解详情 -
What's new: July 2021
Learn about new features and updates to Campaign Manager 360 from July 2021
Insights updates Simplified attribution model selection available for offline reports Offline reporting previously showed the system model in attribution model selection under each Floodlight configuration. To reduce duplication, the system model was moved to its own section of the attribution model dropdown. For Display & Video 360, a biddable conversion model was added to the dropdown that respects the assignment of Floodlight activities and attribution model selections (at the line item level).了解详情 -
Coming soon: July 21 edition
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Improvements to YouTube Measurement The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th. New look for Campaign Manager 360 creative edits Pus…了解详情 -
Coming soon: July 7 edition
See what's coming to Campaign Manager 360 over the next few weeks
Automate video campaign workflows and QA processes for top publishers We'll be automating workflows for video transcodes and video assets QA. This ensures that a video campaign is aligned with the end publisher's requirements and minimizes the manual work required by Campaign Manager 360 video traffickers, as well as providing faster insights into creatives that might otherwise fail the publisher requirements. Track your ad serving costs anytime A number of new metrics and dimensions will be added to Reporting, allowing advertisers to track their ad serving costs at any time. Previously this r…了解详情 -
What's new: June 2021
Learn about new features and updates to Campaign Manager 360 from June 2021
Trafficking and workflow updates Creative names can soon be up to 512 characters long Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which will match the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360. OGG format support for audio creatives You can now upload OGG assets for audio creatives in both Display & Video 360 and Campa…了解详情 -
Coming soon: June 21 edition
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Share custom attribution models from Campaign Manager 360 to Ads Data Hub You can now share your custom attribution models to Ads Data Hub through a new option called “Send to Ads Data Hub” within the Attribution Model UI. Sharing the attribution model to Ads Data Hub will allow you to view your conversions in Ads Data Hub through the lens of different attribution models and get event-level insights on your custom models.了解详情 -
Campaign Manager 360 旧貌换新颜
摘要 我们对 Campaign Manager 360 做了一些改动，为该产品赋予了全新外观： 广告投放管理部分：新版导航体验可让您更轻松地管理自己的广告系列。查看下方的预览视图 报表部分：更新后的视觉效果可给您带来全新体验。查看下方的预览视图 Campaign Manager 360 已采用全新外观。这些改动为您提供了更多用于在该产品中导航的选项，并为您腾出了更多工作空间，让您能够更轻松地管理自己的广告系列。 “广告投放管理”部分的新版导航体验 我们重塑了“广告投放管理”部分的外观，力求打造新版导航体验。当您登录后，屏幕上就会显示新版体验的导览。 下面是所做更新的预览视图： 可合拢的新菜单：与“广告投放管理”相关的所有标签页现都位于屏幕左侧的这个新菜单中。您可合拢或展开该菜单，以使界面空间契合您的工作需求。 在广告系列和广告客户之间切换：使用页面顶部的链接可在广告系列、广告客户和帐号之间快速切换。 查看某个广告客户名下的所有广告系列：这个新页面显示了某个广告客户名下的所有广告系列，可帮助您专注于 1 个广告客户。若要转到此列表，请从页面顶部的帐号导航路径中点击您广告客户的名称。您仍能查看您整个帐号中的所有广告系列，只需从帐号导航路径中点击您帐号的名称即可。 “报表”部分的全新外观 现在，“报表和归因”部分（包括“Verification”标签页）的外观也焕然一新，与 Campai…了解详情 -
Coming soon: June 7 edition
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Refreshed look-and-feel with new push panels We’re continuing to update the look and feel of Campaign Manager 360. Up next, we’re introducing push panels to make it easier to navigate between advertiser and admin pages, and manage bulk edits and uploads. Customize the system Floodlight model to your needs Floodlight attribution models will include an option for the system Floodlight model as a baseline for newly-created models. This model tries to attribute conversions to the last click but will attribute to the last view if no clicks are found. You’ll be able to customize this model to includ…了解详情 -
What's new: May 2021
Learn about new features and updates to Campaign Manager 360 from May 2021
Trafficking and workflow updates Manage billing directly in Campaign Manager 360 A new Billing section will be gradually added to Campaign Manager 360 accounts over the coming weeks. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with “Billing: Full access” permissions who have full access to Campaign Manager 360 and are already invoice recipients. Refreshed look-and-feel for Reporting, updated navigation in Trafficking We’ve made some ch…了解详情 -
Coming soon: May 24 edition
See what's coming to Campaign Manager 360 over the next few weeks
OGG format support for audio creatives Starting this week you’ll be able to upload OGG assets for audio creatives in both Campaign Manager 360 and Display & Video 360. Tracking ad support for audio placements You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted b…了解详情 -
Coming soon: May 10 edition
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Manage billing directly in Campaign Manager 360 A new Billing section will be added in Campaign Manager 360 to view and edit billing details and settings directly. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with Billing: Full access permissions who have full access to Campaign Manager 360 and are already invoice recipients. Display creatives with multiple .html files no longer supported in Campaign Manager 360 and Display & Video 360 …了解详情 -
Coming soon: Reporting updates in June 2021
Changes are estimated the week of June 7, 2021
The metric name changes in offline reports and Data Transfer referenced in the March 2021 reporting updates will now go into effect the week of June 7, 2021. Display & Video 360 Changes to reporting dimensions Time of Day Values returned by the Time of Day dimension will change from single digit to double digit. For example 0 will be 00, 2 will be 02, and 10 will be 10. The change is being made to make values easier to sort. Scheduled reports will continue to run with the new values. Creative Attributes The Creative Attributes dimension in DV360 reporting will no longer return the following va…了解详情 -
What's new: April 2021
Learn about new features and updates to Campaign Manager 360 from April 2021
Trafficking and workflow updates Changes to supported Studio creative types We’ve made some updates to creatives and removed support for rarely used Studio creative types that are also no longer supported in Studio: Creatives that use the deprecated layout property Creatives that were built more than 5 years ago using a flat path structure for loading assets (rather than relative paths, which Studio has moved to since). These creatives will no longer serve and are automatically archived and read-only. Insights updates Export offline reports directly to BigQuery BigQuery exporter allows you to …了解详情 -
Data outage for some reporting metrics between March 31 and April 7, 2021
Between March 31 and April 7, 2021 there was data missing (from display ads served to web environments) which resulted in undercounting the following metrics: Begin-to-render Impressions Provisional Impressions Viewable Impressions This was caused by problems with a Display & Video 360 and Campaign Manager 360 counting method and how that method interacted with the IMA SDK. The problem was fully resolved as of April 8, but the data is unrecoverable. No other metrics were affected, including any used for billing. Last updated May 6, 2021了解详情 -
Coming soon: April 12 edition
See what's coming to Campaign Manager 360 over the next few weeks
Media Asset IDs will now be available in all VAST tags from Campaign Manager 360 and Display & Video 360 Media Asset ID <mediafile> will be available in Campaign Manager 360 and Display & Video 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms. Addition of Universal Ad ID to VAST 2.0 Tags VAST 2.0 tags exported from Campaign Manager 360 will now have an <Extensions> node to provide Universal Ad ID functionality that is offered for VAST 4.0. The <Extension type="AD ID"> node will hold a <UniversalAd…了解详情 -
What's new: March 2021
Learn about new features and updates to Campaign Manager 360 from March 2021
Trafficking and workflow updates Default ad changes and new optional duration setting streamline in-stream video workflows You’ll see a few changes that help streamline your workflows for setting up campaigns with in-stream video creatives: Optional placement-level duration setting: In-stream video placements have a new optional duration setting to control which creatives are eligible to serve depending on their length. Learn more Duration setting in the campaign spreadsheet: A new column called Placement Duration is available in the campaign spreadsheet for the optional duration setting. Lear…了解详情 -
Coming soon: March 29 edition
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New setting coming soon to Display & Video 360 auto-tagging for YouTube & partners inventory Display & Video 360 will soon include a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner. If you measure YouTube inventory in Campaign Manager 360, we recommend reachin…了解详情 -
Coming soon: March 15 edition
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The ltd= parameter will allow publishers to restrict the use of identifiers in click trackers The ltd= parameter, which is currently available in placement tags, will soon be available for use in click trackers. Publishers can set this parameter to ltd=1 to ensure that click trackers don’t use any identifiers (user ID, event IDs like GCLID or DCLID) in environments where policies or user consent define their use. Parallel tracking for YouTube enabled after April 30, 2021 The deadline to adopt parallel tracking for YouTube inventory is April 30, 2021. Parallel tracking helps load your landing p…了解详情 -
What's new: February 2021
Learn about new features and updates to Campaign Manager 360 from February 2021
Insights updates Learn more about metric and dimension definitions with new tooltips in reporting The report builders in offline reporting now include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports.了解详情 -
Coming soon: February 15 edition
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N+ frequency coming soon for Unique Reach reports N+ frequency, a dimension that determines how many people observed a given ad N+ times, is coming soon to reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections: Unique Reach: Impression Reach Unique Reach: Click Reach Unique Reach: Total Reach Unique Reach: Viewable Impression Reach Tooltips for metric and dimension definitions coming soon to reporting The report builders in offline reporting will soon include tooltips with the definitions for metrics and dimensi…了解详情 -
Coming soon: February 1 edition
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Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. New optional duration setting and default ad changes comin…了解详情 -
Event tag assignment coming soon to the campaign spreadsheet
Summary To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet. Starting on March 2, you’ll see three new columns in the spreadsheet to update event tag assignments for ads and creatives: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled You’ll be able to import campaign spreadsheets without these new columns, but we recommend updating any tools you use that generate or process these sheets to include the new columns. To make it easier for you to apply and edit ev…了解详情 -
Coming soon: Reporting updates in March 2021
Display & Video 360 YouTube watch time metrics incompatible with geo dimensions Estimated week of Mar 1, 2021 The Watch Time metric in YouTube reports will no longer be compatible with the following dimensions: Country City Zip Code API requests that combine Watch Time with these dimensions will return an error. Any existing scheduled reports that use Watch Time with these dimensions will no longer run. The change is being made because of no/low usage. Entity names for filter selections included in report footers Estimated week of Mar 29, 2021 To align with Campaign Manager 360 offline reports…了解详情 -
What's new: January 2021
Learn about new features and updates to Campaign Manager 360 from January 2021
Trafficking and workflow updates Creative type support updates We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. The ability to create new creatives or edit creatives of these types was removed on November 2, 2020, and all creatives of the following types were archived on January 11, 2021: Image and HTML5 banner: These were replaced with the combined “Display” creative type in 2016. Low-usage Studio creative types: Flash in-page, rich media display banner with floating, rich media display multi-floating interstitial, rich media…了解详情 -
Important changes to Data Transfer
Updated November, 2021
As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager 360. YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360. Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360. Authorized Buyers (formerly DoubleCl…了解详情 -
支持的广告素材类型的变化
我们已实施一些变动，不再支持过时或很少使用的广告素材类型，从而简化广告素材上传。 这对我有何影响？ 自 2020 年 11 月 2 日起： 您无法再制作新的图库展示广告素材，而现有的广告素材将变为只读。 以下广告素材类型将变为只读： HTML5 横幅广告素材* 图片广告素材* 包含 Flash (.swf) 素材资源的展示广告素材和富媒体广告素材 Rich Media 可浮动式横幅展示广告素材 *注意：此变化仅适用于类型为很早期的“HTML5 横幅”或“图片”的广告素材。我们在 2016 年 8 月 9 日弃用了创建这些类型的广告素材的功能。类型为“展示广告素材”的 HTML5 广告素材和图片广告素材不会受到影响。 自 2021 年 1 月 11 日起，这些广告素材类型将归档，无法继续投放。 自 2021 年 2 月 1 日起，您将无法再打开这些类型的广告素材。了解详情 -
Coming soon: Reporting updates in November 2020
Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result, you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of th…了解详情 -
Coming soon: Reporting updates in March 2020
Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video) Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views Y…了解详情 -
Changes to Active View measurement during the week of July 22, 2019
Updated May 28, 2019
During the week of July 22, 2019, improvements to Campaign Manager Active View measurement will remove discrepancies between Campaign Manager and Google Ads for YouTube placements. Because of this change, more impressions will be eligible for Active View measurement. On average, you can expect to see the following changes for placements served on YouTube: Total Active View Eligible Impressions will increase by an estimated 6% Total Active View Measurable Impressions will increase by an estimated 7% Total Active View Viewable Impressions will increase by an estimated 6% To learn how to implemen…了解详情 -
Coming soon: Reporting updates in August and September 2019
Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the met…了解详情