Campaign Manager 360 announcements

  1. What's new: February 2021
    Learn about new features and updates to Campaign Manager 360 from February 2021
    Insights updates Learn more about metric and dimension definitions with new tooltips in reporting The report builders in offline reporting now include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports.
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  2. Coming soon: February 15 edition
    See what's coming to Campaign Manager 360 over the next few weeks
    N+ frequency coming soon for Unique Reach reports N+ frequency, a dimension that determines how many people observed a given ad N+ times, is coming soon to reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections: Unique Reach: Impression Reach Unique Reach: Click Reach Unique Reach: Total Reach Unique Reach: Viewable Impression Reach Tooltips for metric and dimension definitions coming soon to reporting The report builders in offline reporting will soon include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports. Simplified attribution model selection coming soon to offline reports Offline reporting currently shows the system model in the attribution model selection under each Floodlight configuration, even though it’s the same model across all Floodlight configurations. To reduce this duplication, the system model will soon move to its own section of the attribution model dropdown. For Display & Video 360, there will also be a new biddable conversion model added to the dropdown that respects the assignment of Floodlight activities to line items and attribution model selections at the line item level. Invitation emails for new user profiles will come from a new email address New user profile invitation emails sent from Campaign Manager 360 will soon be sent from noreply+campaignmanager360@google.com. Today they’re sent from noreply+dfa@google.com. You may need to check that this email address won’t be filtered out by your company’s spam protections. New character limit for exit event names in creatives coming soon If your creative has multiple exits, you can give each exit a name and reporting label. The name field currently has no character limit, but with this change, there will be a limit of 256 or fewer characters.
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  3. Coming soon: February 1 edition
    See what's coming to Campaign Manager 360 over the next few weeks
    Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. New optional duration setting and default ad changes coming soon to help streamline in-stream video workflows To streamline your workflows for setting up campaigns with in-stream video creatives, you’ll see a few changes over the next few weeks: Optional placement-level duration setting: In-stream video placements will soon have a new optional duration setting to control which creatives are eligible to serve depending on their length. This setting can help ensure that your videos match publisher requirements on duration and prevent serving errors if the wrong duration was accidentally included in a placement tag. Duration setting in the campaign spreadsheet starting on March 2: Starting on March 2, a new column called Placement Duration will be available in the campaign spreadsheet that you can use to set the optional duration setting. You’ll be able to import campaign spreadsheets without this new column, so no changes are required. If you have any tools or scripts you use to generate campaign spreadsheets, we recommend updating them to include the new columns. Default ads updates: Default ads for in-stream video will be updated to allow multiple creative assignments, one per unique duration within a campaign. You’ll then be able to assign default ads with multiple in-stream video creatives to any in-stream video placement with a matching duration setting. New default ads for in-stream video will also automatically have an active status when they’re created. Language and technology targeting updates We’re making some changes to simplify ad targeting by removing support for outdated or rarely used options: Language targeting: Swahili and Afrikaans will be removed. Technology targeting: Under the platform type option, “mobile midrange: feature phone” will be removed.
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  4. Event tag assignment coming soon to the campaign spreadsheet
    Summary To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet. Starting on March 2, you’ll see three new columns in the spreadsheet to update event tag assignments for ads and creatives: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled You’ll be able to import campaign spreadsheets without these new columns, but we recommend updating any tools you use that generate or process these sheets to include the new columns. To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet. What's changing Starting on March 2, you’ll soon see three new columns in the campaign spreadsheet that you can use to update event tag assignment for ads and creatives: For rows with ads Applied Impression Event Tag IDs This column will accept the IDs for any impression event tags already created at the advertiser- or campaign-level. You can enter multiple comma-separated IDs. Applied Click Event Tag ID This column will accept the ID of any click event tag already created at the advertiser- or campaign-level. For rows with creatives assigned to ads Creative Assignment Event Tags Enabled This column is the equivalent of toggling event tags on or off for all creatives assigned to an ad. Here’s a sample of what these columns may look like in your spreadsheet, with the numbers representing the ID of your event tags: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled 123, 999, 456 55 Yes   23 No 123   Yes When you export a campaign spreadsheet, you’ll see the IDs of all of the event tags applied to the ad rows of the sheet. This includes event tags that are both inherited from the advertiser- or campaign-level, and those that are manually applied at the ad level. When you import your campaign spreadsheet, Campaign Manager 360 will match the inputs from your sheet, including automatically adding any ad-level overrides. What you should do to prepare You’ll be able to import campaign spreadsheets without these new columns, so no changes are required. If you have any tools or scripts you use to generate campaign spreadsheets, we recommend updating them to include the new columns.
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  5. What's new: January 2021
    Learn about new features and updates to Campaign Manager 360 from January 2021
    Trafficking and workflow updates Creative type support updates We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. The ability to create new creatives or edit creatives of these types was removed on November 2, 2020, and all creatives of the following types were archived on January 11, 2021: Image and HTML5 banner: These were replaced with the combined “Display” creative type in 2016. Low-usage Studio creative types: Flash in-page, rich media display banner with floating, rich media display multi-floating interstitial, rich media mobile in-app, rich media peel down, VPAID non-linear video. Display image gallery Batch upload available for audio creatives In order to improve the audio creative workflow in Campaign Manager 360, we’ve added support to batch upload audio assets, bringing parity to video and other creative types. Note: If you’re using companions, you’ll still need to manually assign them after you upload. Learn more Upload rich media banner creatives directly to Campaign Manager 360 You can now upload HTML5 rich media banner creatives directly to Campaign Manager 360. Previously, these creatives had to be pushed from Studio. When rich media events are detected in a creative, the asset is categorized as such. If you attempt to upload a rich media banner to a standard display creative type, you’ll see an error directing you to select a rich media creative type. Learn more Insights updates iOS webview conversion modeling We have expanded our existing conversion modeling framework to also model both click and view-through conversions on iOS webview. All attribution models that are currently opted in to modeling will benefit from this additional modeling coverage by default. Viewable unique reach now available in Display & Video 360 and Campaign Manager 360 You can now see how many unique people saw a viewable impression rather than just a served impression. New Unique Reach (UR) and Unique Reach Audience (URA) metrics have launched in reach reporting. This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Learn more
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  6. Changes to supported creative types
    We're making some changes to simplify creative uploads by removing support for outdated or rarely used creative types. What does this mean for me? Starting November 2, 2020: You can no longer make new Display image gallery creatives and existing creatives will become read-only. The following creative types will become read-only: HTML5 banner* Image* Display and Rich Media creatives with Flash (.swf) assets Flash in-page Rich Media display banner with floating *Note: This change only applies to creatives with the old types "HTML5 banner" or "Image". The ability to create these creative types was removed on August 9, 2016. HTML5 and image creatives with the type "Display" will not be affected. Starting January 11, 2021, these creative types will be archived and will stop serving. On February 1, 2021, you'll no longer be able to open these creative types. What do I need to do? Check if you have any active creatives of the types listed above: Open your advertiser. Click Creatives. Click in the creatives search box. Click Status Active / Inactive, then check Active. Click Type, then click one of the following types: HTML5 Banner Image Display image gallery Flash in-page Rich Media display banner with floating The list of creatives will be filtered to show only active creatives of that type. If you don't have any active any creatives of these types, you don't need to do anything. If you do, see below for recommendations. Convert or replace creatives by January 11, 2021 HTML5 Banner or Image The ability to create these creative types was removed on August 9, 2016. If you have old creatives that you still need, create a copy and it will automatically be converted to a "Display" creative type. Display image gallery Make a new creative with Google Web Designer using the Carousel Gallery component. Upload it to Campaign Manager 360 as a new display creative. Flash in-page, display, or rich media creatives with Flash assets Flash creatives have been unable to serve since January 2, 2017. Make a new display creative using HTML5 or image assets. Rich Media display banner with floating Rich Media display banner with floating creatives could only be created with Studio and published to Campaign Manager 360. This creative type is no longer supported because it's one of consumers’ least preferred ad experiences based on Better Ads Standards' comprehensive research. Make a new banner, expanding, or interstitial creative using Studio and publish it to Campaign Manager 360, or make a new display creative using HTML5 or an image and upload it to Campaign Manager 360.
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