Campaign Manager 360 announcements

  1. Coming soon: October 25 edition

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    Improved event tag management You'll see your event tags within campaign explorer view and be able to manage them in bulk. To enable the Event Tag View, click Views > Customize Views and then check the Event Tags view.
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  2. Coming soon: Reporting updates in November 2021

    Changes previously communicated as happening the week of November 15, will now happen the week of November 29th. Campaign Manager 360 Start/End Date in Account Timezone Estimated week of November 29 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates compared to before and will filter out different creatives if the filters are not adjusted to the account timezone. Content classifier dimension will be renamed Estimated week of Novembe…
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  3. Coming soon: October 11 edition

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    New validation for backup sizes matching valid dimensions of responsive creative Soon there will be an error message when trying to save a creative with a backup image which does not match one of the creative sizes.
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  4. What's new: September 2021

    Learn about new features and updates to Campaign Manager 360 from September 2021

    Trafficking and workflow updates Connect with your third-party app attribution partners in a faster, seamless manner See Campaign Manager 360 information directly in your third-party reporting with the updated integration for third-party app attribution partners.
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  5. Coming soon: September 27 edition

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    Two new video dimensions will be added for more detailed reporting We're adding two new dimensions for better video reporting: media type and video content position. Media type can be: audio, video, display, tracking, or unknown. Video content position can be: pre-roll, mid-roll, post-roll, or unknown. Enhancing click and conversion tracking for YouTube campaigns If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Vide…
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  6. Coming soon: September 13 edition

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    Removing WEBM and 3GPP video transcodes The current list of video transcodes is comprehensive for the sake of thoroughness, however we’ve learned that the majority of publisher requirements can be met with a smaller list of transcodes. To make it easier to review transcodes, we’re removing rarely used WEBM and 3GPP transcodes from the list. Improving view-through-conversion modeling for Firefox Browsers and operating systems are constantly making changes to the way third-party cookies are used and accessible to advertising platforms like Campaign Manager 360 and Display & Video 360. The goal o…
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  7. What's new: August 2021

    Learn about new features and updates to Campaign Manager 360 from August 2021

    Trafficking and workflow updates New page for users without billing access Users without billing access who visit the Billing section will see a notification that they need additional permissions to view billing information. Improvements to automated third-party verification Automated third-party verification now includes the following improvements: Video tag type selection in the placement settings Columns for automated third-party verification settings in the Trafficking Sheet Warning displayed when downloading pending wrapped tracking tags "Blocking" measurement mode disabled when disallowe…
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  8. Coming soon: August 30 edition

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    A better way to view reports We’re adding pivot tables to Report Builder so you can better visualize your report data directly within our Instant Reporting. Once you add your desired dimensions and metrics, a pivot table will be ready for your viewing.
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  9. Coming soon: Reporting updates in September 2021

    Campaign Manager 360 Creative Start/End Date in Account Timezone Estimated week of September 6, 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates. Creative filters must be updated to the account timezone to function correctly. Removal of leading spaces for Rich Media Events Estimated week of September 6, 2021 Leading spaces for Rich Media events will be removed. If you automatically ingest Rich Media Events you may have to adjust s…
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  10. Coming soon: Trafficking updates in Sept / Oct 2021

    New entity limits Estimated week of October 25, 2021 Maximum of 200,000 Placements per Advertiser Note: only Active and Inactive placements will count towards this limit; Archived placements will not Maximum of 600 Ads per Placement (excluding tracking ads) Maximum of 600 Creatives per Ad (excluding tracking creatives) Maximum of 20 assets per creative. Most advertisers are under these limits. There will be a one-time cleanup to help advertisers meet the limits. In the future, advertisers will receive a notification in Campaign Manager 360 when they are approaching the entity limits. Then enti…
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  11. Coming soon: August 4 edition

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    Placement type in txt and html formats of the tag download sheet The tag download sheet will now include placement type details when downloaded in the txt and html formats to more clearly differentiate display, audio, and video placements. This information is already present in the xls version of the sheet. 
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  12. What's new: July 2021

    Learn about new features and updates to Campaign Manager 360 from July 2021

    Trafficking and workflow updates Assign HTML5 creatives to default display ads Previously you could only assign image creatives to default ads in Campaign Manager 360. Now you can also assign HTML5 display and rich media creatives to default ads. Insights updates Simplified attribution model selection available for offline reports Offline reporting previously showed the system model in attribution model selection under each Floodlight configuration. To reduce duplication, the system model was moved to its own section of the attribution model dropdown. For Display & Video 360, a biddable conver…
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  13. Coming soon: July 21 edition

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    Improvements to YouTube Measurement The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th. New look for Campaign Manager 360 creative edits Pus…
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  14. Coming soon: July 7 edition

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    Automate video campaign workflows and QA processes for top publishers We'll be automating workflows for video transcodes and video assets QA. This ensures that a video campaign is aligned with the end publisher's requirements and minimizes the manual work required by Campaign Manager 360 video traffickers, as well as providing faster insights into creatives that might otherwise fail the publisher requirements. Track your ad serving costs anytime A number of new metrics and dimensions will be added to Reporting, allowing advertisers to track their ad serving costs at any time. Previously this r…
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  15. What's new: June 2021

    Learn about new features and updates to Campaign Manager 360 from June 2021

    Trafficking and workflow updates Creative names can soon be up to 512 characters long Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which will match the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360. OGG format support for audio creatives You can now upload OGG assets for audio creatives in both Display & Video 360 and Campa…
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  16. Coming soon: June 21 edition

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    Share custom attribution models from Campaign Manager 360 to Ads Data Hub You can now share your custom attribution models to Ads Data Hub through a new option called “Send to Ads Data Hub” within the Attribution Model UI. Sharing the attribution model to Ads Data Hub will allow you to view your conversions in Ads Data Hub through the lens of different attribution models and get event-level insights on your custom models.
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  17. Refreshed look-and-feel for Campaign Manager 360

    Summary We've made some changes to Campaign Manager 360 that bring a refreshed look-and-feel to the product: Trafficking: A new navigation experience makes it easier for you to manage your campaigns. See a preview below Reporting: An updated visual look brings a fresh feel. See a preview below Campaign Manager 360 has introduced a refreshed look-and-feel. These changes make it easier for you to manage your campaigns by giving you more options to navigate around the product and more space for your work. New navigation experience for Trafficking Trafficking has a revamped look, centered around a…
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  18. Coming soon: June 7 edition

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    Refreshed look-and-feel with new push panels We’re continuing to update the look and feel of Campaign Manager 360. Up next, we’re introducing push panels to make it easier to navigate between advertiser and admin pages, and manage bulk edits and uploads. Customize the system Floodlight model to your needs Floodlight attribution models will include an option for the system Floodlight model as a baseline for newly-created models. This model tries to attribute conversions to the last click but will attribute to the last view if no clicks are found. You’ll be able to customize this model to includ…
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  19. What's new: May 2021

    Learn about new features and updates to Campaign Manager 360 from May 2021

    Trafficking and workflow updates Manage billing directly in Campaign Manager 360 A new Billing section will be gradually added to Campaign Manager 360 accounts over the coming weeks. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with “Billing: Full access” permissions who have full access to Campaign Manager 360 and are already invoice recipients. Refreshed look-and-feel for Reporting, updated navigation in Trafficking We’ve made some ch…
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  20. Coming soon: May 24 edition

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    OGG format support for audio creatives Starting this week you’ll be able to upload OGG assets for audio creatives in both Campaign Manager 360 and Display & Video 360. Tracking ad support for audio placements You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted b…
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  21. Coming soon: May 10 edition

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    Manage billing directly in Campaign Manager 360 A new Billing section will be added in Campaign Manager 360 to view and edit billing details and settings directly. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with Billing: Full access permissions who have full access to Campaign Manager 360 and are already invoice recipients. Display creatives with multiple .html files no longer supported in Campaign Manager 360 and Display & Video 360 …
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  22. Coming soon: Reporting updates in June 2021

    Changes are estimated the week of June 7, 2021

    The metric name changes in offline reports and Data Transfer referenced in the March 2021 reporting updates will now go into effect the week of June 7, 2021. Display & Video 360 Changes to reporting dimensions Time of Day Values returned by the Time of Day dimension will change from single digit to double digit. For example 0 will be 00, 2 will be 02, and 10 will be 10. The change is being made to make values easier to sort. Scheduled reports will continue to run with the new values. Creative Attributes The Creative Attributes dimension in DV360 reporting will no longer return the following va…
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  23. What's new: April 2021

    Learn about new features and updates to Campaign Manager 360 from April 2021

    Trafficking and workflow updates Changes to supported Studio creative types We’ve made some updates to creatives and removed support for rarely used Studio creative types that are also no longer supported in Studio: Creatives that use the deprecated layout property Creatives that were built more than 5 years ago using a flat path structure for loading assets (rather than relative paths, which Studio has moved to since). These creatives will no longer serve and are automatically archived and read-only. Insights updates Export offline reports directly to BigQuery BigQuery exporter allows you to …
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  24. Data outage for some reporting metrics between March 31 and April 7, 2021

    Between March 31 and April 7, 2021 there was data missing (from display ads served to web environments) which resulted in undercounting the following metrics: Begin-to-render Impressions Provisional Impressions Viewable Impressions This was caused by problems with a Display & Video 360 and Campaign Manager 360 counting method and how that method interacted with the IMA SDK. The problem was fully resolved as of April 8, but the data is unrecoverable. No other metrics were affected, including any used for billing. Last updated May 6, 2021
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  25. Coming soon: April 12 edition

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    Media Asset IDs will now be available in all VAST tags from Campaign Manager 360 and Display & Video 360 Media Asset ID <mediafile> will be available in Campaign Manager 360 and Display & Video 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms. Addition of Universal Ad ID to VAST 2.0 Tags VAST 2.0 tags exported from Campaign Manager 360 will now have an <Extensions> node to provide Universal Ad ID functionality that is offered for VAST 4.0. The <Extension type="AD ID"> node will hold a <UniversalAd…
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  26. What's new: March 2021

    Learn about new features and updates to Campaign Manager 360 from March 2021

    Trafficking and workflow updates Default ad changes and new optional duration setting streamline in-stream video workflows You’ll see a few changes that help streamline your workflows for setting up campaigns with in-stream video creatives: Optional placement-level duration setting: In-stream video placements have a new optional duration setting to control which creatives are eligible to serve depending on their length. Learn more Duration setting in the campaign spreadsheet: A new column called Placement Duration is available in the campaign spreadsheet for the optional duration setting. Lear…
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  27. Coming soon: March 29 edition

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    New setting coming soon to Display & Video 360 auto-tagging for YouTube & partners inventory Display & Video 360 will soon include a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner. If you measure YouTube inventory in Campaign Manager 360, we recommend reachin…
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  28. Coming soon: March 15 edition

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    The ltd= parameter will allow publishers to restrict the use of identifiers in click trackers The ltd= parameter, which is currently available in placement tags, will soon be available for use in click trackers. Publishers can set this parameter to ltd=1 to ensure that click trackers don’t use any identifiers (user ID, event IDs like GCLID or DCLID) in environments where policies or user consent define their use. Parallel tracking for YouTube enabled after April 30, 2021 The deadline to adopt parallel tracking for YouTube inventory is April 30, 2021. Parallel tracking helps load your landing p…
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  29. What's new: February 2021

    Learn about new features and updates to Campaign Manager 360 from February 2021

    Insights updates Learn more about metric and dimension definitions with new tooltips in reporting The report builders in offline reporting now include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports.
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  30. Coming soon: February 15 edition

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    N+ frequency coming soon for Unique Reach reports N+ frequency, a dimension that determines how many people observed a given ad N+ times, is coming soon to reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections: Unique Reach: Impression Reach Unique Reach: Click Reach Unique Reach: Total Reach Unique Reach: Viewable Impression Reach Tooltips for metric and dimension definitions coming soon to reporting The report builders in offline reporting will soon include tooltips with the definitions for metrics and dimensi…
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  31. Coming soon: February 1 edition

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    Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. New optional duration setting and default ad changes comin…
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  32. Event tag assignment coming soon to the campaign spreadsheet

    Summary To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet. Starting on March 2, you’ll see three new columns in the spreadsheet to update event tag assignments for ads and creatives: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled You’ll be able to import campaign spreadsheets without these new columns, but we recommend updating any tools you use that generate or process these sheets to include the new columns. To make it easier for you to apply and edit ev…
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  33. Coming soon: Reporting updates in March 2021

    Display & Video 360 YouTube watch time metrics incompatible with geo dimensions Estimated week of Mar 1, 2021 The Watch Time metric in YouTube reports will no longer be compatible with the following dimensions: Country City Zip Code API requests that combine Watch Time with these dimensions will return an error. Any existing scheduled reports that use Watch Time with these dimensions will no longer run. The change is being made because of no/low usage. Entity names for filter selections included in report footers Estimated week of Mar 29, 2021 To align with Campaign Manager 360 offline reports…
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  34. What's new: January 2021

    Learn about new features and updates to Campaign Manager 360 from January 2021

    Trafficking and workflow updates Creative type support updates We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. The ability to create new creatives or edit creatives of these types was removed on November 2, 2020, and all creatives of the following types were archived on January 11, 2021: Image and HTML5 banner: These were replaced with the combined “Display” creative type in 2016. Low-usage Studio creative types: Flash in-page, rich media display banner with floating, rich media display multi-floating interstitial, rich media…
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  35. Important changes to Data Transfer

    Updated January, 2021

    As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager 360. YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360. Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360. UserID and PartnerID will be redacte…
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  36. Changes to supported creative types

    We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. What does this mean for me? As of November 2, 2020: You can no longer make new Display image gallery creatives and existing creatives are read-only. The following creative types are read-only: HTML5 banner* Image* Display and Rich Media creatives with Flash (.swf) assets Rich Media display banner with floating *Note: This change only applies to creatives with the old types "HTML5 banner" or "Image". The ability to create these creative types was removed on August 9, 2016. HTML5 …
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  37. Coming soon: Reporting updates in November 2020

    Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result, you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of th…
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  38. Coming soon: Reporting updates in March 2020

    Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video) Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views Y…
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  39. Changes to Active View measurement during the week of July 22, 2019

    Updated May 28, 2019

    During the week of July 22, 2019, improvements to Campaign Manager Active View measurement will remove discrepancies between Campaign Manager and Google Ads for YouTube placements. Because of this change, more impressions will be eligible for Active View measurement. On average, you can expect to see the following changes for placements served on YouTube: Total Active View Eligible Impressions will increase by an estimated 6% Total Active View Measurable Impressions will increase by an estimated 7% Total Active View Viewable Impressions will increase by an estimated 6% To learn how to implemen…
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  40. Coming soon: Reporting updates in August and September 2019

    Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the met…
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