Campaign Manager 360 announcements

  1. Refreshed look-and-feel for Campaign Manager 360
    Summary We've made some changes to Campaign Manager 360 that bring a refreshed look-and-feel to the product: Trafficking: A new navigation experience makes it easier for you to manage your campaigns. See a preview below Reporting: An updated visual look brings a fresh feel. See a preview below Campaign Manager 360 has introduced a refreshed look-and-feel. These changes make it easier for you to manage your campaigns by giving you more options to navigate around the product and more space for your work. New navigation experience for Trafficking Trafficking has a revamped look, centered around a new navigation experience. You’ll be greeted with a tour of the new experience when you log in. Here’s a preview of the updates: New collapsible menu: All of the tabs related to Trafficking are located in the new menu on the left-hand side of the screen. You can collapse or expand the menu to give you the right amount of room for your work. Navigate between campaigns and advertisers: Use the links at the top of the page to quickly move between campaigns, advertisers, and accounts. View all campaigns in an advertiser: This new page shows all of the campaigns within an advertiser to help you focus on one advertiser. Clicking on the name of your advertiser from the account navigation at the top of the page will take you to this list. You're still be able to view all of the campaigns across your account by clicking on the name of your account from the account navigation. New look-and-feel for Reporting Reporting and Attribution, including Verification, now has a fresh look that’s more similar to the rest of Campaign Manager 360.
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  2. Coming soon: June 7 edition
    See what's coming to Campaign Manager 360 over the next few weeks
    Refreshed look-and-feel with new push panels We’re continuing to update the look and feel of Campaign Manager 360. Up next, we’re introducing push panels to make it easier to navigate between advertiser and admin pages, and manage bulk edits and uploads. Customize the system Floodlight model to your needs Floodlight attribution models will include an option for the system Floodlight model as a baseline for newly-created models. This model tries to attribute conversions to the last click but will attribute to the last view if no clicks are found. You’ll be able to customize this model to include viewable impressions only, or modeled conversions, and so on by selecting it in the Attribution Model menu.
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  3. What's new: May 2021
    Learn about new features and updates to Campaign Manager 360 from May 2021
    Trafficking and workflow updates Manage billing directly in Campaign Manager 360 A new Billing section will be gradually added to Campaign Manager 360 accounts over the coming weeks. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with “Billing: Full access” permissions who have full access to Campaign Manager 360 and are already invoice recipients. Refreshed look-and-feel for Reporting, updated navigation in Trafficking We’ve made some changes to Campaign Manager 360 that bring a refreshed look-and-feel to the product: Trafficking: A new navigation experience will make it easier for you to manage your campaigns.  Reporting: An updated visual look that’s more similar to the rest of Campaign Manager 360. Display creatives with multiple .html files are no longer supported Starting the week of May 17, Studio creatives with multiple .html files will not be available for export from Campaign Manager 360. Starting the week of June 21, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campaign Manager 360 and Display & Video 360. If you have existing creatives running that include more than one .html file, consolidate them into one .html file to avoid impacts to ad serving. Tracking ad support for audio placements in Display & Video 360 You can now assign tracking ads to audio placements in Display & Video 360, just like you can for video and display placements. With this change, you can now create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted by Display & Video 360 will come at a later date. Nielsen auto-tagging is no longer available The Nielsen auto-tagging checkbox in Campaign Manager 360 has been removed due to low usage. You can still add Nielsen tracking manually by creating an impression event tag and applying it to your ads. Insights updates Custom Active View metrics for YouTube Inventory You can now use Campaign Manager 360 to report custom Active View metrics on YouTube inventory. With this change, you can now compare non-YouTube inventory with YouTube inventory in one report. Consent metrics for clicks In preparation for iOS 14, we previously added a new tag parameter ("ltd=") that provides a way for third parties to specify user consent on clicks. When "ltd=1" is present, user IDs and click IDs are disabled for the click event. This update makes it possible to report on how many clicks were consented and unconsented using the tag parameter and a new metric, "Cookie Unconsented Clicks". To get the volume of consented clicks, you can build a report with "Clicks" and "Cookie Unconsented Clicks" and subtract unconsented clicks from total clicks ("Clicks" - "Cookie Unconsented Clicks" = consented clicks). Billable Impressions count update for OMID-enabled mobile inventory For OMID-enabled mobile app display traffic, Campaign Manager 360 and Display & Video 360 will begin to count impressions when at least one pixel of the ad has appeared on the device’s screen. This change promotes consistency within Google and across the industry, and ensures that advertisers receive value from their purchased mobile app impressions. This change is also consistent across both the buy-side (Display & Video 360) and sell-side (Google Ad Manager) products.
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  4. Coming soon: May 24 edition
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    OGG format support for audio creatives Starting this week you’ll be able to upload OGG assets for audio creatives in both Campaign Manager 360 and Display & Video 360. Tracking ad support for audio placements You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted by Display & Video 360 will come at a later date. Assign HTML5 creatives to display default ads Currently you can only assign image creatives to default ads in Campaign Manager 360. Starting next month, you’ll also be able to assign HTML5 display and rich media creatives to default ads. Display & Video 360 creative names can soon be up to 512 characters long Creative names are currently limited to 256 characters in Display & Video 360. We’re increasing this to 512 characters, which will match the limit in Campaign Manager 360. When you sync creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360. Better troubleshooting for mistaken PII in Floodlight activities Campaign Manager 360 will notify you when it detects a Floodlight activity collecting personally identifiable information (PII), which is in violation of Google's policy. To give you more time to troubleshoot problems, your Floodlight PII alerts will soon show sample PII data for 8 days instead of 24 hours. Custom Active View metrics for YouTube Inventory Next week you’ll be able to use Campaign Manager 360 to report custom Active View metrics on YouTube inventory.  With this change, you’ll be able to compare non-YouTube inventory with YouTube inventory in one report.
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  5. Coming soon: May 10 edition
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    Manage billing directly in Campaign Manager 360 A new Billing section will be added in Campaign Manager 360 to view and edit billing details and settings directly. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with Billing: Full access permissions who have full access to Campaign Manager 360 and are already invoice recipients. Display creatives with multiple .html files no longer supported in Campaign Manager 360 and Display & Video 360 Starting the week of May 24, Studio creatives with multiple .html files will not be available for export from Campaign Manager 360. Starting the week of June 28, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campaign Manager 360 and Display & Video 360. If you have existing creatives running that include more than one .html file, consolidate them into one .html file to avoid impacts to ad serving.
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  6. Coming soon: Reporting updates in June 2021
    Changes are estimated the week of June 7, 2021
    The metric name changes in offline reports and Data Transfer referenced in the March 2021 reporting updates will now go into effect the week of June 7, 2021. Display & Video 360 Changes to reporting dimensions  Time of Day Values returned by the Time of Day dimension will change from single digit to double digit. For example 0 will be 00, 2 will be 02, and 10 will be 10.  The change is being made to make values easier to sort.  Scheduled reports will continue to run with the new values. Creative Attributes The Creative Attributes dimension in DV360 reporting will no longer return the following values: Active View Flash Flash with HTML5 Backup Scheduled reports will continue to run, but these values will no longer appear in reports. Refund Reason A value of Other one off credits i.e. Budget Adjustments will be returned instead of TrueView Budget Adjustment   The change is being made to support expansion of automated credits for overspend to include non-TrueView spend. Scheduled reports will continue to run with the new values. Removal of Dashboards feature The dashboards feature will be removed from Display & Video 360. The change is being made because of low/no usage, and to make room for better connections between Display & Video 360 and Data Studio and additional instant reporting functionality. Report delivery won't be affected. Report file exports in French locales The word "metric" is translated to French inconsistently across Google products (for example, statistique, variable, métrique). All translations will be standardized to métrique.  All reports exported in French will be affected. Removal of expression filters in reporting API Userlist expression filters (which allow API users to use complex logic for audience lists) will be removed from the reporting API. The change is being made because of low/no usage, and to align the API experience with the reporting interface. Removal of YouTube Adapted Audience report The YouTube Adapted Audience report will be removed from the reporting interface. The change is being made because of low/no usage. There are no existing scheduled reports that use this report type. Campaign Manager 360 Changes to Brand Safe Ads Campaigns that use the ad blocking feature will only have a single brand safe ad assigned across all placements. If you report on blocked impressions you will see one brand safe ad per campaign. This change will be made to existing campaigns as well as new campaigns moving forward.
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  7. What's new: April 2021
    Learn about new features and updates to Campaign Manager 360 from April 2021
    Trafficking and workflow updates Changes to supported Studio creative types We’ve made some updates to creatives and removed support for rarely used Studio creative types that are also no longer supported in Studio: Creatives that use the deprecated layout property Creatives that were built more than 5 years ago using a flat path structure for loading assets (rather than relative paths, which Studio has moved to since). These creatives will no longer serve and are automatically archived and read-only. Insights updates Export offline reports directly to BigQuery BigQuery exporter allows you to deliver Campaign Manager 360 data directly to your BigQuery project, instead of following repetitive manual steps to download CSVs and then re-upload them to BigQuery. Reporting users and data analysts can reduce time spent on building and maintaining complex data pipelines and focus more time on analyzing large datasets and creating actionable insights. Learn more
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  8. Data outage for some reporting metrics between March 31 and April 7, 2021
    Between March 31 and April 7, 2021 there was data missing (from display ads served to web environments) which resulted in undercounting the following metrics: Begin-to-render Impressions Provisional Impressions Viewable Impressions This was caused by problems with a Display & Video 360 and Campaign Manager 360 counting method and how that method interacted with the IMA SDK. The problem was fully resolved as of April 8, but the data is unrecoverable. No other metrics were affected, including any used for billing. Last updated May 6, 2021
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  9. Coming soon: April 12 edition
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    Media Asset IDs will now be available in all VAST tags from Campaign Manager 360 and Display & Video 360 Media Asset ID <mediafile> will be available in Campaign Manager 360 and Display & Video 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms. Addition of Universal Ad ID to VAST 2.0 Tags VAST 2.0 tags exported from Campaign Manager 360 will now have an <Extensions> node to provide Universal Ad ID functionality that is offered for VAST 4.0. The <Extension type="AD ID"> node will hold a <UniversalAdId> node, where the ID can be found. Additionally an "AdId" field will be added to the <Creative> node, similar to IAB VAST 2.0 Spec. No action is required for access and there is no impact to users that do not wish to use it. Deactivation of default and brand safety ads with image creatives If you have image creatives assigned to brand safety and default ads after May 1, 2021, the placement may no longer be able to serve until an active default ad is available. This only applies if the account requires default ads for display placements to serve. Learn more
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  10. What's new: March 2021
    Learn about new features and updates to Campaign Manager 360 from March 2021
    Trafficking and workflow updates Default ad changes and new optional duration setting streamline in-stream video workflows You’ll see a few changes that help streamline your workflows for setting up campaigns with in-stream video creatives: Optional placement-level duration setting: In-stream video placements have a new optional duration setting to control which creatives are eligible to serve depending on their length. Learn more Duration setting in the campaign spreadsheet: A new column called Placement Duration is available in the campaign spreadsheet for the optional duration setting. Learn more Default ad updates: Default ads for in-stream video now allow multiple creative assignments, one per unique duration within a campaign. You can assign default ads with multiple in-stream video creatives to any in-stream video placement with a matching duration setting. New default ads for in-stream video automatically have an active status. Learn more Event tag assignment available in the campaign spreadsheet To make it easier for you to apply and edit event tags in bulk, you can now use the campaign spreadsheet to update event tag assignment. There are three new columns in the spreadsheet: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled Learn more Simplified workflow for ad blocking To reduce clutter in your campaigns and streamline the process of managing ad blocking, Campaign Manager 360 now only creates one brand safe ad per placement. Previously, Campaign Manager 360 automatically created a separate brand safe ad for each dimension of a placement. For example, if a placement is compatible with 3 dimensions, Campaign Manager 360 would create 3 separate brand safe ads. Going forward, you’ll only see 1 brand safe ad for this placement. Language and technology targeting updates We’ve simplified ad targeting by removing support for outdated or rarely used options: Language targeting: Swahili and Afrikaans have been removed.  Technology targeting: Under the platform type option, “mobile midrange: feature phone” has been removed. Invitation emails for new user profiles come from a new email address New user profile invitation emails sent from Campaign Manager 360 are now sent from noreply+campaignmanager360@google.com. They were previously sent from noreply+dfa@google.com. You may need to check that this email address won’t be filtered out by your company’s spam protections. The ltd= parameter is available for publishers to restrict the use of identifiers in click trackers The ltd= parameter is available for use in click trackers. Publishers can set this parameter to ltd=1 to ensure that click trackers don’t use any identifiers (user ID, event IDs like GCLID or DCLID) in environments where policies or user consent define their use. Learn more Insights updates Active View expanded use of Open Measurement SDK on mobile app display inventory During the week of March 22, Active View measurement switched from using proprietary signals to using signals from Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. N+ frequency available in Unique Reach reports N+ frequency, a dimension that determines how many people observed a given ad N+ times, is available in reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections:  Unique Reach: Impression Reach Unique Reach: Click Reach Unique Reach: Total Reach Unique Reach: Viewable Impression Reach
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  11. Coming soon: March 29 edition
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    New setting coming soon to Display & Video 360 auto-tagging for YouTube & partners inventory Display & Video 360 will soon include a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner. If you measure YouTube inventory in Campaign Manager 360, we recommend reaching out to your Display & Video 360 team about this feature. 
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  12. Coming soon: March 15 edition
    See what's coming to Campaign Manager 360 over the next few weeks
    The ltd= parameter will allow publishers to restrict the use of identifiers in click trackers The ltd= parameter, which is currently available in placement tags, will soon be available for use in click trackers. Publishers can set this parameter to ltd=1 to ensure that click trackers don’t use any identifiers (user ID, event IDs like GCLID or DCLID) in environments where policies or user consent define their use. Parallel tracking for YouTube enabled after April 30, 2021 The deadline to adopt parallel tracking for YouTube inventory is April 30, 2021. Parallel tracking helps load your landing page more quickly. Customers are delivered directly to your landing page while click measurement happens in the background. This can reduce lost visits, leading to increased conversions and improved ad performance. If you use Campaign Manager 360 for tracking clicks on YouTube inventory via Google Ads or Display & Video 360, you may need to make changes to ensure that landing page URLs match the URLs used in macros, click trackers, or other features. Learn how to prepare Changes to supported Studio creative types We’re making some updates to creatives and removing support for rarely used Studio creative types that are also no longer supported in Studio: Creatives that use the deprecated layout property Creatives that were built more than 5 years ago using a flat path structure for loading assets (rather than relative paths, which Studio has moved to since) In the coming weeks, these creatives will no longer serve and will be automatically archived and become read-only. Instant reporting will soon support additional metrics and dimensions Instant reporting will soon support additional metrics and dimensions that were previously only available in offline reporting. You’ll see a message if a metric or dimension you select can’t load immediately, and an offline report will generate in the background while you continue to explore your instant report. Simplified workflow coming soon for ad blocking To reduce clutter in your campaigns and streamline the process of managing ad blocking, Campaign Manager 360 will soon only create one brand safe ad per placement. Currently, Campaign Manager 360 automatically creates a separate brand safe ad for each dimension of a placement. For example, if a placement is compatible with 3 dimensions, Campaign Manager 360 would create 3 separate brand safe ads. Going forward, you’ll only see 1 brand safe ad for this placement.
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  13. What's new: February 2021
    Learn about new features and updates to Campaign Manager 360 from February 2021
    Insights updates Learn more about metric and dimension definitions with new tooltips in reporting The report builders in offline reporting now include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports.
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  14. Coming soon: February 15 edition
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    N+ frequency coming soon for Unique Reach reports N+ frequency, a dimension that determines how many people observed a given ad N+ times, is coming soon to reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections: Unique Reach: Impression Reach Unique Reach: Click Reach Unique Reach: Total Reach Unique Reach: Viewable Impression Reach Tooltips for metric and dimension definitions coming soon to reporting The report builders in offline reporting will soon include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports. Simplified attribution model selection coming soon to offline reports Offline reporting currently shows the system model in the attribution model selection under each Floodlight configuration, even though it’s the same model across all Floodlight configurations. To reduce this duplication, the system model will soon move to its own section of the attribution model dropdown. For Display & Video 360, there will also be a new biddable conversion model added to the dropdown that respects the assignment of Floodlight activities to line items and attribution model selections at the line item level. Invitation emails for new user profiles will come from a new email address New user profile invitation emails sent from Campaign Manager 360 will soon be sent from noreply+campaignmanager360@google.com. Today they’re sent from noreply+dfa@google.com. You may need to check that this email address won’t be filtered out by your company’s spam protections. New character limit for exit event names in creatives coming soon If your creative has multiple exits, you can give each exit a name and reporting label. The name field currently has no character limit, but with this change, there will be a limit of 256 or fewer characters.
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  15. Coming soon: February 1 edition
    See what's coming to Campaign Manager 360 over the next few weeks
    Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. New optional duration setting and default ad changes coming soon to help streamline in-stream video workflows To streamline your workflows for setting up campaigns with in-stream video creatives, you’ll see a few changes over the next few weeks: Optional placement-level duration setting: In-stream video placements will soon have a new optional duration setting to control which creatives are eligible to serve depending on their length. This setting can help ensure that your videos match publisher requirements on duration and prevent serving errors if the wrong duration was accidentally included in a placement tag. Duration setting in the campaign spreadsheet starting on March 2: Starting on March 2, a new column called Placement Duration will be available in the campaign spreadsheet that you can use to set the optional duration setting. You’ll be able to import campaign spreadsheets without this new column, so no changes are required. If you have any tools or scripts you use to generate campaign spreadsheets, we recommend updating them to include the new columns. Default ads updates: Default ads for in-stream video will be updated to allow multiple creative assignments, one per unique duration within a campaign. You’ll then be able to assign default ads with multiple in-stream video creatives to any in-stream video placement with a matching duration setting. New default ads for in-stream video will also automatically have an active status when they’re created. Language and technology targeting updates We’re making some changes to simplify ad targeting by removing support for outdated or rarely used options: Language targeting: Swahili and Afrikaans will be removed. Technology targeting: Under the platform type option, “mobile midrange: feature phone” will be removed.
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  16. Event tag assignment coming soon to the campaign spreadsheet
    Summary To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet. Starting on March 2, you’ll see three new columns in the spreadsheet to update event tag assignments for ads and creatives: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled You’ll be able to import campaign spreadsheets without these new columns, but we recommend updating any tools you use that generate or process these sheets to include the new columns. To make it easier for you to apply and edit event tags in bulk, we’re adding support for event tag assignment to the campaign spreadsheet. What's changing Starting on March 2, you’ll soon see three new columns in the campaign spreadsheet that you can use to update event tag assignment for ads and creatives: For rows with ads Applied Impression Event Tag IDs This column will accept the IDs for any impression event tags already created at the advertiser- or campaign-level. You can enter multiple comma-separated IDs. Applied Click Event Tag ID This column will accept the ID of any click event tag already created at the advertiser- or campaign-level. For rows with creatives assigned to ads Creative Assignment Event Tags Enabled This column is the equivalent of toggling event tags on or off for all creatives assigned to an ad. Here’s a sample of what these columns may look like in your spreadsheet, with the numbers representing the ID of your event tags: Applied Impression Event Tag IDs Applied Click Event Tag ID Creative Assignment Event Tags Enabled 123, 999, 456 55 Yes   23 No 123   Yes When you export a campaign spreadsheet, you’ll see the IDs of all of the event tags applied to the ad rows of the sheet. This includes event tags that are both inherited from the advertiser- or campaign-level, and those that are manually applied at the ad level. When you import your campaign spreadsheet, Campaign Manager 360 will match the inputs from your sheet, including automatically adding any ad-level overrides. What you should do to prepare You’ll be able to import campaign spreadsheets without these new columns, so no changes are required. If you have any tools or scripts you use to generate campaign spreadsheets, we recommend updating them to include the new columns.
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  17. Coming soon: Reporting updates in March 2021
    Display & Video 360 YouTube watch time metrics incompatible with geo dimensions Estimated week of Mar 1, 2021 The Watch Time metric in YouTube reports will no longer be compatible with the following dimensions:  Country City Zip Code API requests that combine Watch Time with these dimensions will return an error. Any existing scheduled reports that use Watch Time with these dimensions will no longer run. The change is being made because of no/low usage. Entity names for filter selections included in report footers Estimated week of Mar 29, 2021 To align with Campaign Manager 360 offline reports, Display & Video 360 report file footers will begin showing entity names in addition to IDs.  This affects all DV360 report files with filter selections. Display & Video 360 and Campaign Manager 360 Metric name changes in offline reports and Data Transfer Estimated week of June 7, 2021 (previously communicated as the week of March 29, 2021) Various metric and dimension names will be updated in Campaign Manager 360 offline reports, Display & Video 360 offline reports, and Data Transfer, to reflect the current product names. All instances of "CM" and "DCM" within dimension and metric names will be updated to "CM360". All instances of "DBM" will be updated to "DV360". Existing scheduled reports will be automatically updated with the new dimension and metric names. The sender address for CM360 scheduled reports will be updated from "Campaign Manager Reporting <noreply-cm@google.com>" to "Campaign Manager 360 Reporting <noreply-cm360@google.com>". Affected metrics by product Old name New name Product CM Post-Click Revenue CM360 Post-Click Revenue DV360 offline report CM Post-View Revenue CM360 Post-View Revenue DV360 offline report CM Post-Click Revenue + Cross-Environment CM360 Post-Click Revenue + Cross-Environment DV360 offline report CM Post-View Revenue + Cross-Environment CM360 Post-View Revenue + Cross-Environment DV360 offline report Floodlight: Paid Search Average DCM Transaction Amount Floodlight: Paid Search Average CM360 Transaction Amount CM360 offline report DBM Cost (Account Currency) DV360 Cost (Account Currency) CM360 offline report DBM Cost USD DV360 Cost USD CM360 offline report DBM Billable Cost (Advertiser Currency) DV360 Billable Cost (Advertiser Currency) Data Transfer DBM Billable Cost (Partner Currency) DV360 Billable Cost (Partner Currency) Data Transfer DBM Billable Cost (USD) DV360 Billable Cost (USD) Data Transfer DBM CPM Fee 1 (Advertiser Currency) DV360 CPM Fee 1 (Advertiser Currency) Data Transfer DBM CPM Fee 1 (Partner Currency) DV360 CPM Fee 1 (Partner Currency) Data Transfer DBM CPM Fee 1 (USD) DV360 CPM Fee 1 (USD) Data Transfer DBM CPM Fee 2 (Advertiser Currency) DV360 CPM Fee 2 (Advertiser Currency) Data Transfer DBM CPM Fee 2 (Partner Currency) DV360 CPM Fee 2 (Partner Currency) Data Transfer DBM CPM Fee 2 (USD) DV360 CPM Fee 2 (USD) Data Transfer DBM CPM Fee 3 (Advertiser Currency) DV360 CPM Fee 3 (Advertiser Currency) Data Transfer DBM CPM Fee 3 (Partner Currency) DV360 CPM Fee 3 (Partner Currency) Data Transfer DBM CPM Fee 3 (USD) DV360 CPM Fee 3 (USD) Data Transfer DBM CPM Fee 4 (Advertiser Currency) DV360 CPM Fee 4 (Advertiser Currency) Data Transfer DBM CPM Fee 4 (Partner Currency) DV360 CPM Fee 4 (Partner Currency) Data Transfer DBM CPM Fee 4 (USD) DV360 CPM Fee 4 (USD) Data Transfer DBM CPM Fee 5 (Advertiser Currency) DV360 CPM Fee 5 (Advertiser Currency) Data Transfer DBM CPM Fee 5 (Partner Currency) DV360 CPM Fee 5 (Partner Currency) Data Transfer DBM CPM Fee 5 (USD) DV360 CPM Fee 5 (USD) Data Transfer DBM Data Fees (Advertiser Currency) DV360 Data Fees (Advertiser Currency) Data Transfer DBM Data Fees (Partner Currency) DV360 Data Fees (Partner Currency) Data Transfer DBM Data Fees (USD) DV360 Data Fees (USD) Data Transfer DBM Media Cost (Advertiser Currency) DV360 Media Cost (Advertiser Currency) Data Transfer DBM Media Cost (Partner Currency) DV360 Media Cost (Partner Currency) Data Transfer DBM Media Cost (USD) DV360 Media Cost (USD) Data Transfer DBM Media Fee 1 (Advertiser Currency) DV360 Media Fee 1 (Advertiser Currency) Data Transfer DBM Media Fee 1 (Partner Currency) DV360 Media Fee 1 (Partner Currency) Data Transfer DBM Media Fee 1 (USD) DV360 Media Fee 1 (USD) Data Transfer DBM Media Fee 2 (Advertiser Currency) DV360 Media Fee 2 (Advertiser Currency) Data Transfer DBM Media Fee 2 (Partner Currency) DV360 Media Fee 2 (Partner Currency) Data Transfer DBM Media Fee 2 (USD) DV360 Media Fee 2 (USD) Data Transfer DBM Media Fee 3 (Advertiser Currency) DV360 Media Fee 3 (Advertiser Currency) Data Transfer DBM Media Fee 3 (Partner Currency) DV360 Media Fee 3 (Partner Currency) Data Transfer DBM Media Fee 3 (USD) DV360 Media Fee 3 (USD) Data Transfer DBM Media Fee 4 (Advertiser Currency) DV360 Media Fee 4 (Advertiser Currency) Data Transfer DBM Media Fee 4 (Partner Currency) DV360 Media Fee 4 (Partner Currency) Data Transfer DBM Media Fee 4 (USD) DV360 Media Fee 4 (USD) Data Transfer DBM Media Fee 5 (Advertiser Currency) DV360 Media Fee 5 (Advertiser Currency) Data Transfer DBM Media Fee 5 (Partner Currency) DV360 Media Fee 5 (Partner Currency) Data Transfer DBM Media Fee 5 (USD) DV360 Media Fee 5 (USD) Data Transfer DBM Revenue (Advertiser Currency) DV360 Revenue (Advertiser Currency) Data Transfer DBM Revenue (Partner Currency) DV360 Revenue (Partner Currency) Data Transfer DBM Revenue (USD) DV360 Revenue (USD) Data Transfer DBM Total Media Cost (Advertiser Currency) DV360 Total Media Cost (Advertiser Currency) Data Transfer DBM Total Media Cost (Partner Currency) DV360 Total Media Cost (Partner Currency) Data Transfer DBM Total Media Cost (USD) DV360 Total Media Cost (USD) Data Transfer Affected dimensions by product Old name New name Product Site (DCM) Site (CM360) CM360 offline report Site ID (DCM) Site ID (CM360) CM360 offline report DBM Advertiser DV360 Advertiser CM360 offline report DBM Advertiser Currency DV360 Advertiser Currency CM360 offline report DBM AMP Page Request DV360 AMP Page Request CM360 offline report DBM Campaign DV360 Campaign CM360 offline report DBM Creative DV360 Creative CM360 offline report DBM Creative Rendered in AMP DV360 Creative Rendered in AMP CM360 offline report DBM Insertion Order DV360 Insertion Order CM360 offline report DBM Line Item DV360 Line Item CM360 offline report DBM Partner DV360 Partner CM360 offline report DBM Partner ID DV360 Partner ID CM360 offline report DBM Site DBM Site CM360 offline report DBM Advertiser ID DV360 Advertiser ID CM360 offline report, Data Transfer DBM Campaign ID DV360 Campaign ID CM360 offline report, Data Transfer DBM Creative ID DV360 Creative ID CM360 offline report, Data Transfer DBM Insertion Order ID DV360 Insertion Order ID CM360 offline report, Data Transfer DBM Line Item ID DV360 Line Item ID CM360 offline report, Data Transfer DBM Site ID DV360 Site ID CM360 offline report, Data Transfer DBM Ad Position DV360 Ad Position Data Transfer DBM Adx Page Categories DV360 Adx Page Categories Data Transfer DBM Attributed Inventory Source External ID DV360 Attributed Inventory Source External ID Data Transfer DBM Attributed Inventory Source Is Public DV360 Attributed Inventory Source Is Public Data Transfer DBM Auction ID DV360 Auction ID Data Transfer DBM Bid Price (Advertiser Currency) DV360 Bid Price (Advertiser Currency) Data Transfer DBM Bid Price (Partner Currency) DV360 Bid Price (Partner Currency)) Data Transfer DBM Bid Price (USD) DV360 Bid Price (USD) Data Transfer DBM City ID DV360 City ID Data Transfer DBM Country Code DV360 Country Code Data Transfer DBM Designated Market Area (DMA) ID DV360 Designated Market Area (DMA) ID Data Transfer DBM Device Type DV360 Device Type Data Transfer DBM Exchange ID DV360 Exchange ID Data Transfer DBM ISP ID DV360 ISP ID Data Transfer DBM Language DV360 Language Data Transfer DBM Matching Targeted Keywords DV360 Matching Targeted Keywords Data Transfer DBM Matching Targeted Segments DV360 Matching Targeted Segments Data Transfer DBM Mobile Make ID DV360 Mobile Make ID Data Transfer DBM Mobile Model ID DV360 Mobile Model ID Data Transfer DBM Net Speed DV360 Net Speed Data Transfer DBM Operating System ID DV360 Operating System ID Data Transfer DBM Request Time DV360 Request Time Data Transfer DBM State/Region ID DV360 State/Region ID Data Transfer DBM URL DV360 URL Data Transfer DBM View State DV360 View State Data Transfer DBM ZIP/Postal Code DV360 ZIP/Postal Code Data Transfer CM360 Reporting API All dimensions and metric names are currently prefixed with "dfa:". This prefix will be removed for all columns. All instances of "dbm" will be changed to "dv360". DV360 Reporting API  All instances of "CM" within dimension and metric names will be updated to "CM360". All instances of "DBM" will be removed. Deactivation of unused Data Transfer reports Estimated week of Mar 29, 2021 A large number of Data Transfer reports are never downloaded, and these unused reports place a burden on system performance. To deliver Data Transfer files more quickly and reliably to customers who download their files, any Data Transfer reports that go unused for 60 or more days or will be deactivated. These reports can be reactivated at any time. 
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  18. What's new: January 2021
    Learn about new features and updates to Campaign Manager 360 from January 2021
    Trafficking and workflow updates Creative type support updates We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. The ability to create new creatives or edit creatives of these types was removed on November 2, 2020, and all creatives of the following types were archived on January 11, 2021: Image and HTML5 banner: These were replaced with the combined “Display” creative type in 2016. Low-usage Studio creative types: Flash in-page, rich media display banner with floating, rich media display multi-floating interstitial, rich media mobile in-app, rich media peel down, VPAID non-linear video. Display image gallery Batch upload available for audio creatives In order to improve the audio creative workflow in Campaign Manager 360, we’ve added support to batch upload audio assets, bringing parity to video and other creative types. Note: If you’re using companions, you’ll still need to manually assign them after you upload. Learn more Upload rich media banner creatives directly to Campaign Manager 360 You can now upload HTML5 rich media banner creatives directly to Campaign Manager 360. Previously, these creatives had to be pushed from Studio. When rich media events are detected in a creative, the asset is categorized as such. If you attempt to upload a rich media banner to a standard display creative type, you’ll see an error directing you to select a rich media creative type. Learn more Insights updates iOS webview conversion modeling We have expanded our existing conversion modeling framework to also model both click and view-through conversions on iOS webview. All attribution models that are currently opted in to modeling will benefit from this additional modeling coverage by default. Viewable unique reach now available in Display & Video 360 and Campaign Manager 360 You can now see how many unique people saw a viewable impression rather than just a served impression. New Unique Reach (UR) and Unique Reach Audience (URA) metrics have launched in reach reporting. This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Learn more
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  19. Important changes to Data Transfer
    Updated January, 2021
    As part of our ongoing commitment to user privacy we are in the process of making important changes to our  Data Transfer feature in Display & Video 360 and Campaign Manager 360. YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360. Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360. UserID and PartnerID will be redacted for all global events no earlier than Q1 2022. Authorized Buyers (formerly DoubleClick Ad Exchange): We removed encrypted cookie IDs and list names (if used) from the Data Transfer file for all global bid requests to Authorized buyers.  We recognize these changes may be disruptive to you and the systems that power your digital marketing. Ad reporting is an important part of the digital ecosystem, providing efficiency for agencies and their clients, and we are committed to partnering with you to help refine strategies to effectively use and manage data based on these changes. We are investing heavily in the expansion of Ads Data Hub and providing alternative solutions and services for many key use cases such as custom attribution, audience management, media optimization, and offline-to-online. Your account team will partner with you to discuss these changes and how best to minimize disruption or provide alternate solutions.  
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  20. Changes to supported creative types
    We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. What does this mean for me? As of November 2, 2020: You can no longer make new Display image gallery creatives and existing creatives are read-only. The following creative types are read-only: HTML5 banner* Image* Display and Rich Media creatives with Flash (.swf) assets Rich Media display banner with floating *Note: This change only applies to creatives with the old types "HTML5 banner" or "Image". The ability to create these creative types was removed on August 9, 2016. HTML5 and image creatives with the type "Display" will not be affected. As of May 1, 2021, these creative types have been archived and can no longer serve. What about default and brand safety ads with image creatives assigned to them? If you have image creatives still assigned to brand safety and default ads after May 1, 2021, the placement may no longer be able to serve until an active default ad is available. Note that this only applies if the account requires default ads for display placements to serve. In order to check if you have default or brand safety ads that will be impacted by this, you can filter at the campaign level by setting the creative type to "Image" and the ad type to "Default". If you want to check at the account level, you can run a basic report with the following setup: Date range Custom: cover a full 2 year span Filters Ad Type: Default, Brand-Neutral Creative Type: Image Dimensions: Advertiser, Placement, Ad, Ad ID (optionally include campaign, site, and so on for easier identification) Metrics: Impressions To fix any impacted default or brand safety ads, you must assign an active display creative type to the relevant ad. This can be done manually or via bulk creative replacement. If you do not have another display creative available that is appropriate for brand safe or default ads, you can build a new creative via upload or copy the old image creative (which will save it as a new display type) and assign.
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  21. Coming soon: Reporting updates in November 2020
    Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result,  you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of the same details with additional features. You can also use Data Studio for more robust visualizations and dashboards. Display & Video 360 Audience Performance & Page Category report templates restricted to last 93 days The Audience Performance & Page Category report templates will now be restricted to a maximum of the last 93 days. To see this data beyond the last 93 days you can still pull reports over time and combine them.  The following dimensions (in offline reporting, and the API) will be limited to 93 days: Audience List Audience List ID Audience List Type Audience List Cost Category New reports created with any of these dimensions won't run if the date range extends beyond the last 93 days. Existing reports that include the above dimensions (and date ranges longer than 93 days) will continue to run and return data for their full date range. Changes to YouTube metric and dimension compatibility Some metrics and dimensions will no longer be compatible in Display & Video 360 YouTube reports. Existing scheduled reports with these metric and dimension combinations will be paused, and will need to be updated in order to run.    Metric(s) No longer compatible with... View Conversion Rate Cost/Conversion Conversion Type Conversion Source Conversion Source ID Watch Time Average Watch Time per Impression Day of Week Quarter Week Age Gender Parental Status Year Month View-Through Conversion View-Through Store Visits Extension Extension type Extension Status
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  22. Coming soon: Reporting updates in March 2020
    Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video)   Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views YouTube: Views TrueView: View Rate YouTube: View Rate TrueView: Revenue eCPV (Partner Currency) YouTube: Revenue eCPV (Partner Currency) TrueView: Revenue eCPV (Adv Currency) YouTube: Revenue eCPV (Adv Currency) TrueView: Revenue eCPV (USD) YouTube: Revenue eCPV (USD) TrueView: Revenue eCPE (Partner Currency) YouTube: Revenue eCPE (Partner Currency) TrueView: Revenue eCPE (USD) YouTube: Revenue eCPE (USD) TrueView: Revenue eCPE (Adv Currency) YouTube: Revenue eCPE (Adv Currency)   Old dimension name New dimension name TrueView Ad Group YouTube Ad Group TrueView Ad YouTube Ad TrueView Ad Group ID YouTube Ad Group ID TrueView Ad ID YouTube Ad ID   Old value for Line Item Type New value for Line Item Type TrueView YouTube & partners   Old report template name New report template name TrueView Standard YouTube Standard TrueView Conversion YouTube Conversion Campaign Manager reporting Companion metrics and dimensions Old metric name New metric name Audio companion impressions Audio companion views Companion impressions Companion views   
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  23. Changes to Active View measurement during the week of July 22, 2019
    Updated May 28, 2019
    During the week of July 22, 2019, improvements to Campaign Manager Active View measurement will remove discrepancies between Campaign Manager and Google Ads for YouTube placements. Because of this change, more impressions will be eligible for Active View measurement.  On average, you can expect to see the following changes for placements served on YouTube: Total Active View Eligible Impressions will increase by an estimated 6%  Total Active View Measurable Impressions will increase by an estimated 7%  Total Active View Viewable Impressions will increase by an estimated 6% To learn how to implement YouTube tracking in Campaign Manager, see Enhanced YouTube tracking in Google Marketing Platform.    
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  24. Coming soon: Reporting updates in August and September 2019
    Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the  Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size  User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the metrics will apply  to social media more generally.  Campaign Manager Reporting Old name New name Email Shares Shares (External) Other Twitter Engagement Other Social Interactions Retweets Shares (Internal) Reporting and Trafficking API Old name New Name dfa:socialEmailShares dfa:socialSharesExternal dfa:twitterOtherEngagements dfa:socialOtherEngagements dfa:twitterRetweets dfa:socialSharesInternal Considerations Scheduled reports will automatically remove the deprecated dimensions or reflect the new metric names. API reports created with the deprecated dimensions or old metric names will return errors.  Display & Video 360 Authorized Seller State dimension values change To align with the ads.txt targeting options, the values returned by the Authorized Seller State dimension will change. Old values New values Authorized Ineligible  Non-Participating Publishers Authorized Direct Seller Authorized Reseller Ineligible  Non-Participating Publishers Active View: Avg Viewable Time metric behavior change Active View: Average Viewable Time (Seconds) in DV360 reporting returns will return values in seconds (new behavior) as opposed to milliseconds (old behavior). Considerations Scheduled reports and API reports with the metric or dimension will still run. The dimension or metric will just return the new values.
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