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Linking YouTube channels to an AdWords account

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call to action (CTA) overlays and remarketing and engagement statistics such as earned views. There are two options for linking accounts:

  • Link a YouTube channel to an AdWords account
  • Link an AdWords account to a YouTube channel

Note

To activate the link between a YouTube channel and an AdWords account, make sure that the link is verified in both YouTube and AdWords.

When you link a YouTube channel to an AdWords account, certain features will become available to you and other features will not be available to you.

Available features

View counts and calls to action (CTAs)

  • You can view ad completion rates of videos from linked channels.
  • You can create call to action (CTA) overlays on videos from linked channels. Use these to share more information about the content of your video or to raise interest in your channel, other videos or additional websites.

Remarketing

  • You can create remarketing lists based on viewers’ past interactions on linked channels.

Engagement

  • You can view earned actions metrics from videos and video ads from linked channels.
Unavailable features

Bear in mind

If you use a video ad from a YouTube channel that’s not linked to AdWords, we’ll suggest to you to link that channel.

Channel features

  • Linking accounts does not give the YouTube channel owner control of the AdWords account.
  • Linking accounts does not let the advertiser add, delete or modify videos from the linked channel.
Linking your accounts from YouTube

Follow these instructions to link your YouTube channel to an AdWords account.

  1. Sign in to your YouTube channel.
  2. Click your channel icon or name in the top corner of the page to select the channel you want to link.
  3. Click My Channel.
  4. Click Video Manager.
  5. Under "Channel", click Advanced.
  6. Under "Link an AdWords for video account", click Link an AdWords account.
  7. Follow the instructions, then click Finish.
  8. Once the owner of the AdWords account has approved your request, your YouTube channel will be linked to that AdWords account.
Linking your accounts from AdWords

Follow these instructions to link a YouTube channel to your AdWords account.

  1. Sign in to your AdWords account.
  2. Click next to your AdWords account name at the top of the page.
  3. Click Linked accounts.
  4. Click YouTube in the navigation panel on the left.
  5. On the "YouTube channels" page, click +CHANNEL to choose the channel that you want to link to an AdWords account.
  6. In the "Link a YouTube channel" dialogue box, search for a channel or enter its URL.
  7. Follow the instructions to complete the process.

Once the owner of the YouTube channel has approved your request, that channel will be linked to your AdWords account.

Notes

  • Linking your YouTube channel to an AdWords account allows you to promote your video and access reporting from AdWords.
  • You can control what data the AdWords account can access, including view counts, remarketing and earned actions.
  • You can link more than one AdWords account to your YouTube channel and vice versa.
  • You can't link a YouTube channel to AdWords if a channel has no public uploads and less than 10 subscribers. 

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