The Optimization tab

Ad balance experiments

Ad balance experiments let compare your current ad fill rate against a different ad fill rate. Learn more about optimizing the ad balance on your site.

Note, you can only run one "Ad balance" experiment at a time.

Create an ad balance experiment

  1. Sign in to your AdSense account.
  2. Click Optimization > Experiments.
  3. Click Ad balance.
  4. Give your experiment a name.
  5. Use the slider to set the ad fill rate that you want to compare against your current ad fill rate.
    Click Change current setting if you want to adjust your existing ad fill rate before you start your experiment.
  6. Click Done.
  7. Select whether you'd like Google to choose the winner for you. Google will automatically apply the winning setting after your experiment has finished.
  8. Click Create. Your experiment now moves into the “running” state, and we start collecting data.
You might have to wait a few days for the initial results of your experiment to appear.
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