Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

The Optimization tab

Run an experiment from an opportunity

Whenever you see one of our experiment eligible opportunities on your Optimization page, you can choose to run an experiment for the recommended variation.

To run an experiment from an opportunity:

  1. Click Run an experiment in the opportunity.

    A new experiment is created for you in the “Experiments” section of your Optimization page.

  2. Give your experiment a name.
  3. Depending on the type of opportunity, either
    • Review the recommended variation settings.
    • Choose the settings you'd like for the variation.
  4. Click Create.

    Your experiment now moves into the “running” state, and we start collecting data.

You might have to wait a few days for the initial results of your experiment to appear.
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