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Opportunities and experiments

About Auto optimize

Let Google run optimization experiments for you

You can let Google run experiments on your ad format settings and automatically apply any improvements to your revenue or user experience. You'll be notified when experiments finish, and you can undo any changes made, as long as the underlying settings haven't changed since the experiment ended. If you'd like to review the results of the experiments first, you can choose to apply improvements manually instead.

How Auto optimize works for content ads

For content ads, Auto optimize tests new settings on 50% of your traffic.

Which content ad settings are experimented on?

Ad settings such as sizing, placements and formats will be optimized for the best performance. Examples of this may include:

  • Your Auto ads formats, and any sites where you’ve set up Auto ads
  • Ad size optimization
  • Native ad unit settings
Note: Other settings, such as blocking controls or privacy settings, will not be experimented on.

How Auto optimize works for search ads

For search ads, Auto optimize tests new settings on 5% of your traffic.

Which search ad settings are experimented on?

Auto optimize tests different layouts and features, for example, running experiments on standard templates for search styles. The experiments respect the visual identity you've defined for your styles. We'll maintain the look and feel of your site while experiments are running. Auto optimize can discover better performing settings and ultimately generate you more revenue.

Example of auto optimize in Google ads.

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