Search style experiments

Experiment with different search styles for your Custom Search Ads.

Note: You can only have one active "Search style" experiment per style at a given time.

Create a search style experiment

1. Sign in to your AdSense account.
2. Click Optimization > Experiments.
3. If you have other experiments running, click New experiment.
4. In the "Search style" card, click Search style.
5. Select the search style that you want to test.
6. Click Select ad style.
7. Select which search style ad settings you'd like to change for the variation.
8. Review your experiment settings:
   • Give your experiment a name.
   • Set the maximum number of days you want your experiment to run for.
   • Set the maximum percentage of users you want to see your experiment.
9. Click Start experiment. Your experiment now moves into the "running" state, and we start collecting data.

You might have to wait a few days for the initial results of your experiment to appear.