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Content policies

Adult content

Publishers are not permitted to place Google ads or AdSense for search (AFS) search boxes on pages with adult or mature content. While we recognize that interpretations of adult or mature content may vary across countries and cultures, we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem.

If you’re unsure about whether or not something might be considered adult content, our general rule of thumb is this: if you wouldn’t want a child to see the content or you would be embarrassed to view the page at work in front of colleagues, then you should not place ad code on it.

You can use Google Search with the site: search operator in your query to find content that may be in violation of the AdSense policies.

For more information about different types of adult violations, click on the links below:

Nudity and pornography
Sexually gratifying content
Fetishes and sexual aids
Mail order brides, escort services, adult or sexual dating sites
Adult links to external sites
Adult search results
Explicit text and extreme profanity
Comment spam
Sexual tips and health

Nudity and pornography

Google ads may not be placed on pages that contain nudity or pornography. Examples include, but are not limited to, pages with images, videos, or descriptions containing:

  • pornographic images, videos, or games
  • pornographic cartoons or anime (hentai/ecchi)
  • nudity

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Sexually gratifying content

Google ads may not be placed on content that is sexually suggestive and/or intended to cause sexual arousal. Examples of content that may be considered sexually gratifying include, but are not limited to:

  • close-ups of breasts, buttocks, or crotches
  • sheer or see-through clothing or lingerie
  • strategically covered nudity (includes situations in which genitals are blurred out by camera)
  • images of men or women posing and/or undressing in a seductive manner

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Fetishes and sexual aids

Google ads may not be placed on pages that promote, sell, or discuss sexual fetishes, aids, devices, or enhancement tools.

A fetish may be an obsession or sexual desire in which gratification is dependent upon specific objects (diapers, food items, etc.), materials (leather, latex, etc), parts of a body (feet, toes, ears, etc.), or situations. Examples of types of fetishes and fetishistic practices may include, but are not limited to:

  • bestiality, necrophilia, incest, and voyeurism
  • role-playing, bondage, dominance and submission
  • sadomasochism, snuff

Google may consider something to be a sexual aid, device, or enhancement tool if it is used for sexual pleasure and/or to improve sexual experiences. This includes, but is not limited to:

  • sexual toys such as vibrators, dildos, personal lubricants
  • penis and breast enlargement tools and/or medications
    Note: Certain medications used to treat conditions like erectile dysfunction fall under our prescription drug policy.

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Mail order brides, escort services, adult or sexual dating sites

Google ads may not be placed on any sites offering adult or sexual services, dating, companionship or erotic massages. Examples include, but are not limited to:

  • personal ads and/or sites for affairs and/or sexual encounters
  • escort services
  • mail order brides
  • erotic massage services

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Adult links to external sites

Google ads may not be placed on pages that provide links for or drive traffic to adult or mature sites.

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Adult search results

Google ads may not be displayed on adult search results. Examples include, but are not limited to, search results pages for:

  • search results pages for adult or mature term
  • images or videos with adult keywords or tags
  • user generated comments that are mature in nature

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Explicit text and extreme profanity

Google ads may not be placed on pages with explicit text or extreme profanity. Examples include, but are not limited to, pages containing:

  • erotic stories and/or descriptions of sexual acts
  • sexual explicit jokes
  • erotic or sexual forums, bulletin boards, and/or discussion groups
  • sexual or profane terms in the URL
  • crude language and/or excessive amounts profanity

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Comment spam

Google ads may not be placed on pages containing any form of comment spam (including adult language). Examples of comment spam include, but are not limited to: random sentences and/or portions of sentences to forum posts that have been copied and pasted from other sources, random and/or nonsensical words, and phrases that are unrelated to the topic.

While we understand the challenges of monitoring user-generated content, we require publishers to monitor the pages upon which ad code appears. Please visit the user-generated content section of our Help Center for recommended solutions to police your content.

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Sexual tips and health

Google ads may not be placed on content that provides tips regarding sexual performance or discusses some treatments of sexual health issues. Examples include, but are not limited to:

  • advice about improving sexual performance
  • discussions and/or images of sexually transmitted diseases
  • sexual health advice related to pregnancy, childbirth, or family planning

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