Shocking content

Is content that:

  • contains gruesome, graphic, or disgusting accounts or imagery.

    Examples: Blood, guts, gore, sexual fluids, human or animal waste, crime scene or accident photos

  • depicts acts of violence.

    Examples: Accounts or images of shootings, explosions, or bombings; execution videos

  • contains a significant amount of or prominently features obscene or profane language.

    Examples: Swear or curse words, variations and misspellings of profane language

Tips for understanding this restriction

In the images below, the examples on the right show what shocking content might be. If ads appear on this content, they will have restricted ad demand. However, the examples on the left show educational material about shocking content where ads can appear unrestricted. 


Learn more about the commonly used policy terms and what they mean in the glossary
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