Is content that:
- facilitates the online sale of alcoholic beverages.
- promotes irresponsible alcohol consumption.
Examples: Favourable portrayal of excessive, binge or competition drinking
Tips for understanding this restriction
In the images below, the examples on the right show the online sale of alcoholic beverages. If ads appear on this content, they will have restricted ad demand. However, the examples on the left show educational material about alcoholic beverages where ads can appear unrestricted.
Learn more about the commonly used policy terms and what they mean in the glossary.