Guns, gun parts, and related products

Is content that:

  • promotes the sale of firearms or sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.

    Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, BB guns, 3D-printed guns

  • promotes the sale of any firearm-related part, component or equipment whether finished or unfinished, that's essential to or enhances the functionality of a firearm.

    Examples: Ammunition, ammunition clips, silencers, tripods and bipods for guns, stocks, conversion kits, gun-grips, scopes and sights, bump stocks

  • contains instructions on the assembly or enhancement of the functionality of firearms.

Tips for understanding this restriction

The example images on the right show what guns, gun parts and related products content might be. If ads appear on this content, they will have restricted ad demand. However, the examples on the left show educational content about guns, or gun parts where ads can appear unrestricted.


Learn more about the commonly used policy terms and what they mean in the glossary

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