Programmatic Direct features are available to all Ad Manager publishers with a mapped Ad Exchange account. The following restrictions apply to programmatic campaigns:
- Campaigns must adhere to content policies as outlined in Google Ad Manager Partner Guidelines.
- Campaigns can only transact on pages containing supported Ad Exchange languages.
-
Publishers using Multiple Customer Management or Scaled Partner Management can only serve campaigns to domains verified in their partner management network.
Programmatic ads can show multiple times on the same page, which allows maximum programmatic revenue.
To avoid showing programmatic ads multiple time on a page, you can specify different categories for a placement so the ad would be eligible on only one placement. This would impact overall revenue as auction pressure would be decreased.
The following tables list the supported features for Programmatic Direct campaigns:
- Advertiser provided column: Includes Programmatic Guaranteed line items with a "Creative source" of Advertiser provided and all Preferred Deals.
- Publisher managed column: Includes Programmatic Guaranteed line items with a "Creative source" of Publisher managed.
- Refer to DSP partners for Programmatic Guaranteed for features supported by demand-side platforms (DSPs).
- Programmatic Guaranteed and Preferred Deals do not support Ad Exchange for Games properties.
Line item level
| Feature | Advertiser provided | Publisher managed |
|---|---|---|
| CPM Standard | ||
|
CPD Sponsorship Note: CPD Sponsorships are only supported for Display & Video 360 partners and advertisers who have billing addresses outside the European Economic Area (EEA). |
Programmatic Guaranteed only |
|
| CPM Sponsorship |
Programmatic Guaranteed only |
|
| CPC, vCPM, CPA | ||
| Roadblocks |
|
|
| Creative rotation | ||
| Video master/companion | ||
| Display master/companion | ||
| Multiple, different size creatives per line item | ||
| Creative size overrides | ||
| Optimized video pods | ||
| YouTube cross-sell | ||
| Dynamic Ad Insertion | ||
| Buyer audience lists | ||
| Alcohol ads | If opted in on network and inventory. Note alcohol ads can only be served in certain countries. |
If opted in on network. Note alcohol ads can only be served in certain countries. |
Measurement
| Feature | Advertiser provided | Publisher managed |
|---|---|---|
| Active View |
Creative types
| Feature | Advertiser provided |
Publisher managed |
|---|---|---|
| Image creatives | ||
| Third-party creatives | ||
| Standard native formats | ||
| Custom native formats | ||
| Standard creative templates | ||
| Custom creative templates | ||
| HTML5 creatives | ||
| Interactive (playable) creatives | ||
| Studio creatives | ||
| Campaign Manager 360 tag (internal redirect) | ||
| Video creatives | ||
| YouTube-hosted video creatives | ||
| VAST redirect creatives | ||
| Standard native video creatives | ||
| Custom native video creatives | ||
| Video overlay creatives | ||
| Set-top box creatives | ||
| Audio creatives | ||
| Audio redirect creatives |
Formats
| Feature | Advertiser provided | Publisher managed |
|---|---|---|
| Out-of-page, wallpaper, and expandable creatives |
||
| Ad Manager creative wrappers and templates and creative macros | ||
| Non-in-stream (Standalone and Interstitials) | ||
| Rewarded non-video |
|
|
| Rewarded video (app and mobile web) | ||
| TrueView video | ||
| MRAID | ||
| Interstitial app | ||
| Mobile web interstitials | ||
| Skins | ||
| Takeovers |
Rules and Programmatic Direct
EU user consent settings
EU user consent settings apply to Programmatic Direct.
Protections
Protections are rules that help you protect your brand by restricting how, where, or which ads can serve on your websites or apps. Protections are usually overridden for Programmatic Direct campaigns, with the exception of:
- Protections for cookies and data uses.
- Protections for certain ad technologies such as VPAID.
- Protections for alcohol ads.
Unified pricing rules
Unified pricing rules allows you to set pricing for advertisers, brands, or sizes across programmatic demand in the Open Auction. Unified pricing rules do not apply to Programmatic Direct campaigns. Programmatic Direct campaigns are direct sold campaigns with a specific buyer and, therefore, do not fall under rules meant to apply to competing buyers in the Open Auction.
