Ad Exchange for video overview

In-stream video via Ad Exchange allows you to earn money from your video content. To set up Ad Exchange for in-stream video, ensure you meet the eligibility requirements and integrate Ad Exchange into your video player or video ad server.

Eligibility requirements

To use in-stream video ads with Ad Exchange, ensure you adhere to the video publisher policies and Google Ad Manager Partner Guidelines, as well as the following:

  • The requested ad must play on video content, not a web game.
  • Content must be family safe and targeted to users age 13 and older.
  • You must own monetization rights for the video content, or have explicit, written permission from the owner.

Ad Exchange supports HTML5 video players for web, as well as iOS and Android on mobile apps.

Video ad types

Ad Exchange supports the following ad types:

Type Description
Standard in-stream A video ad of fixed duration.
TrueView + skippable in‑stream

A proprietary Google video ad that after a fixed period of time offers the user the ability to skip to your content. This format provides users with control over which advertisers' messages they want to see. On Ad Exchange, you receive the same revenue for an impression whether or not the viewer skips the ad.

Learn the differences between skippable and TrueView.

Video click-to-download A video interstitial ad that provides a way for advertisers to increase app downloads. Click-to-download ads are skippable.
Bumper A short video ad that plays before or after an ad slot during video content; usually the bumper is a house ad or a promotion of the video content.
VPAID (Video Player Ad Interface Definition) An industry-standard protocol for supporting advanced video ads offering interactive functionality such as social sharing buttons or in-ad navigation menus.
VPAID skippable A variant of the VPAID standard that supports skippable videos.
Display & Video 360 A video ad bought using Display & Video 360.
Native content An ad whose look is controlled by publishers based on trafficker-defined values to a set of variables (for example, headline, image, body, app icon, call-to-action). Ad Manager uses the assigned values for the content of native ads.
Native app install An ad intended to promote and drive installs or take another action on mobile apps and mobile web. Their look is controlled by publishers, in the same way as a native content ad.

Integration options

You can choose the in-stream video integration option that best suits your business model. These options are listed in the order in which they are recommended.

  1. Dynamic allocation
    Employ this option if you use Video Solutions for video ad serving.
  2. Partner platform integration
    Use this option if you use a third-party video player or video ad server that has partnered with Google. See the list of partner platforms that have integrated support for Ad Exchange.
  3. Direct integration
    Employ this option if you own the source code of your video player. More information will be provided soon.
  4. VPAID adapter integration
    Use this option if you cannot use either of the preceding integration methods and if your video player supports VAST version 2.0, or higher, and VPAID version 1.0, or higher. This method will incur slightly higher latency as it requires the video player to make an extra return trip to our servers.
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