Create and manage yield partners

Use companies in Ad Manager to configure yield partners

What are yield partners?

Each yield partner is an "ad network" company in Ad Manager. These companies can be used for Mediation for mobile apps or Open Bidding, depending on the settings explained below.

Use an existing company for Open Bidding or Mediation

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Companies and then Ad networks.
  3. Select the name of the company you wish to use for mediation or Open Bidding.
  4. Toggle Mediation to enable this company in mediation for mobile apps.
  5. Toggle Open Bidding to enable this yield partner with Open Bidding.
    You'll also need to acknowledge that you have a separate contractual relationship with the selected exchange. Upon saving, a notification is sent to the exchange to ensure they're aware of the change and can include your network in their pretargeting configuration.   Not available in every network.

    Open Bidding can only be enabled for one Ad Manager company per demand partner.

    Expand the display pretargeting section to see if the selected demand partner requires user identifier information in requests or only accepts requests from certain locations.

  6. Click Save.

Why don't I see the "Enable for Open Bidding" option?

This option only appears when:

  • The selected ad network has an active Open Bidding integration.
  • The Open Bidding addendum to your Ad Exchange contract has been processed.

Add a new yield partner

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Companies.
  3. Click New company and then Ad network.
  4. Click Select ad network and select the name of your yield partner. You can also begin typing to filter the list.

    If you cannot find your ad network in the list, choose "Other company". This will require that you define custom events in your mobile app and yield groups for use in mediation.

  5. Specify a unique name for this Ad Manager company to determine how it will appear in Ad Manager reports. This name can differ from the partner's official name.

Enable bidding

  1. Toggle Enable for Mediation to enable this company in mediation for mobile apps if you want to use this yield partner in mediation.

  2. Toggle Open Bidding to enable this yield partner with Open Bidding.
    You'll also need to acknowledge that you have a separate contractual relationship with the selected exchange. Upon saving, a notification is sent to the exchange to ensure they're aware of the change and can include your network in their pretargeting configuration.   Not available in every network.

    Open Bidding can only be enabled for one Ad Manager company per exchange.

    Expand the display pretargeting section to see if the selected exchange requires user identifier information in requests or only accepts requests from certain locations.

Credit status and settings

  1. Set the Credit status for this company.
    Only companies with an "Active" credit status can be added to a yield group or serve in mediation. Credit status does not affect Open Bidding delivery.
  2. (Optional) Expand the Additional settings section to enter information about this company for reporting.
  3. Click Save.

Do my Ad Exchange rules and pricing floors apply to third-party demand partners?

Yes. Unified pricing rules can be used on Ad Exchange primary ("mapped") accounts for third-party demand partners.

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