To receive the latest updates on our Advertiser-friendly content guidelines, please check out our Advertiser-friendly content guidelines posts in the YouTube Help Center and subscribe here. 

Choose how you want to monetize

If you’re in the YouTube Partner Program (YPP), you can earn money through:

Some of these monetization features have different eligibility requirements. This article will tell you how to turn on each of these features if you’re eligible.

Make sure you've completed all the steps to turn on monetization for your YouTube channel to access all the ways to earn.

Access ways to earn

Once in YPP, partners will be able to pick and choose from contract modules to unlock earning opportunities. This approach also gives creators increased transparency and focus to decide which monetization opportunities are right for their channel.

  1. Sign in to YouTube Studio
  2. In the left menu, select Earn.
  3. Click Get started for each optional Module to review and accept terms.

Watch Page Ads

Starting mid-January 2023, existing YouTube partners in YPP will need to review and accept the Watch Page Monetization Module to continue earning ad revenue from the Watch Page.

You can earn from ads that show up before, during, after, and around your videos on the Watch Page. You can also earn revenue when a YouTube Premium subscriber watches your content on the Watch Page.

The Watch Page represents pages within YouTube, YouTube Music, and YouTube Kids dedicated to the description and playback of your long-form or live streaming videos. To earn ad and YouTube Premium revenue on long-form or live streaming videos viewed on the Watch Page, or when embedded on other sites in the YouTube Video Player, you’ll need to to accept the Watch Page Monetization Module. 

Shorts Feed Ads

Accepting the Shorts Monetization Module allows your channel to share revenue from ads viewed between videos in the Shorts Feed. Shorts ad revenue sharing will begin accruing on the date you accept this Module. For more details on how ad revenue sharing works for Shorts, see our YouTube Shorts monetization policies.

Turn on ads

If your video meets our advertiser-friendly content guidelines, you can turn on ads. If you’re not sure your video is eligible, check out the self-certification guidance and examples on that page. Choosing to turn on ads doesn’t mean that ads will automatically open on a video. Before any ads show up, the video will go through a standard process including automated or human reviews to verify if it meets our guidelines.

By turning on ads for videos on YouTube, you confirm that you have all the necessary rights to the visual and audio elements of those videos.

You can also turn videos ads on or off in the YouTube Studio app on your mobile device.

Turn on ads for individual videos

  1. Sign in to YouTube.
  2. Go to YouTube Studio.
  3. In the left menu, select Content.
  4. Select a video.
  5. In the left menu, select Earn.
  6. Choose the type of ads that you want to run.
  7. Click Save.

Turn on ads for multiple videos

Follow these instructions to turn on ads for multiple videos you’ve already uploaded:
  1. Sign in to YouTube.
  2. Go to YouTube Studio.
  3. In the left menu, select Content.
  4. Select the grey box on the left of the video thumbnail for any video you want to monetize.
  5. Click the Edit dropdown in the black bar above your video list and then click Monetization.
  6. Click On in the monetization dropdown.
    • To change ad settings in bulk: Click Add edit.
  7. Click Update videos and then check the box next to “I understand the consequences of this action” and then click Update videos.

Turn on channel memberships

Turn on memberships for your channel

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Earn.
  3. Click the Memberships tab. This tab will only surface if your channel is eligible.
  4. Click Get started and follow the on-screen instructions.

Turn on Shopping

Shopping lets eligible creators set up and connect their store to YouTube to feature their own products, in their videos and live streams, while earning money.

Turn on Shopping for your channel

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Earn.
  3. Click the Shopping tab. This tab will only surface if your channel is eligible.
  4. Select Get Started and follow the on-screen instructions to link your store to your YouTube channel and turn on Shopping features.

Learn more about eligibility, and how Shopping works.

Turn on Super Chat & Super Stickers

Super Chat and Super Stickers are ways to connect fans with creators, during live streams and Premieres. Fans can buy Super Chats to highlight their message within live chat or Super Stickers to get an animated image that surfaces in live chat.

Turn on Super Chat & Super Stickers for your channel

If you want to use a computer to turn on Super Chat and Super Stickers:

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Earn.
  3. Click the Supers tab. This tab will only surface if your channel is eligible.
  4. Click Get started and follow the on-screen instructions.
    • If it's your first time in the Supers section, follow the on-screen instructions to sign the Commerce Product Addendum (CPA).
  5. Once you’ve completed all the instructions, you’ll find 2 options:
    • “Super Chat” next to a switch you can turn on or off.
    • “Super Stickers” next to a switch you can turn on or off.

If you want to use your mobile device to turn on Super Chat and Super Stickers:

  1. On an Android device or iPhone, open the YouTube Studio mobile app.
  2. At the bottom of the screen, tap Earn "".
  3. In the “Supers” section, tap Get started and then Turn on. 
    • If it’s your first time in the Supers section, follow the on-screen instructions to sign the Commerce Product Addendum (CPA).
  4. Once you’ve completed all the instructions, all Supers products will surface on your eligible:
    • Live streams and Premieres (Super Chat and Super Stickers)
    • Long form videos and Shorts (Super Thanks)

Learn more about eligibility, policies, and ways to manage Super Chat & Super Stickers.

Turn on Super Thanks

Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Turn on Super Thanks for your channel

If you want to use a computer to turn on Super Thanks:

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Earn.
  3. Click the Supers tab. This tab will only surface if your channel is eligible.
  4. Click Get started and follow the on-screen instructions.
  5. Once you’ve completed all the instructions, “Super Thanks” will surface next to a switch you can turn on or off.

If you want to use your mobile device to turn on Super Thanks:

  1. On an Android device or iPhone, open the YouTube Studio mobile app.
  2. At the bottom of the screen, tap Earn "".
  3. In the “Supers” section, tap Get started and then Turn on.
    • If it’s your first time in the Supers section, follow the on-screen instructions to sign the Commerce Product Addendum (CPA).
  4. Once you’ve completed all the instructions, all Supers products will surface on your eligible:
    • Live streams and Premieres (Super Chat and Super Stickers)
    • Long form videos and Shorts (Super Thanks)

Learn more about eligibility, policies, and how to manage Super Thanks.

Turn on YouTube Premium revenue

You don’t need to do anything extra to turn on YouTube Premium revenue. If a viewer who is subscribed to YouTube Premium watches your content, you’ll get part of the fee they pay for YouTube Premium. Every video you post (that meets our Community Guidelines) is eligible for YouTube Premium revenue. Learn more about YouTube Premium.

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