Sponsorships eligibility, policies, & guidelines

June 21, 2018: In the next few weeks, sponsorships will be changing its name to channel memberships. The name is changing, but existing features will remain the same. Learn more.

Sponsorships allow viewers to sponsor you through monthly recurring payments to get sponsor-only benefits like badges, emoji, and perks. Find out if you’re eligible, and if you are, here are the policies and guidelines that will help steer you out of trouble.

Eligibility requirements

We are currently rolling this feature out to some channels. If you’re in this group, you’ll see this feature at youtube.com/sponsors. 

To be considered for sponsorships on the main YouTube site and app, you have to meet these minimum requirements:

  • Your channel must have more than 100,000 subscribers
  • Your channel is in the YouTube Partner Program
  • You are over 18 years old
  • You are located in one of the available locations
  • You (and your MCN, if applicable) have agreed to and are complying with our terms and policies (including the applicable Commerce Product Addendum) and have zero live strikes

Note: You may see sponsorships on some channels with less than 100,000 subscribers for now. These are channels that helped test sponsorships, and they have been allowed to keep this feature.

If you have sponsorships on YouTube Gaming and meet eligibility criteria for the main YouTube app and site, go to youtube.com/sponsors. You'll see a banner at the top explaining what to do if you are eligible. Learn more about sponsorships eligibility on YouTube Gaming. 

Availability

Sponsorships on the main YouTube site and app is currently available to eligible creators in the following locations:

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Bosnia & Herzegovina
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Italy
  • Japan
  • Macedonia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Russia
  • Senegal
  • Slovakia
  • Slovenia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Uganda
  • United Kingdom
  • United States

Learn how to set your location setting.

Sponsorships policies and guidelines

Sponsorship policies

Participating creators (and MCNs as applicable) must accept and comply with:
All perks or benefits offered to your sponsors, whether listed in your offer window or offered by other means, are subject to these policies. We may update these policies from time to time.
In addition to our Community Guidelines strike system, all creators should be aware of potential loss of privileges for actions that cause significant harm to the YouTube community.
Sponsorships content and benefits guidelines

All sponsorships benefits you offer — including badges, emoji, perks, videos, live chats, and other content — are subject to sponsorships policies and guidelines.

While you can offer things of value that make your sponsors feel special, the following sponsor-only benefits are not allowed under our policies and terms:

  • Downloads of content (including music) available on YouTube
  • In-person 1:1 meetings
  • Anything that one or some (but not all) of your sponsors are chosen to receive at random including, but not limited to
    • Contests
    • Lotteries
    • Sweepstakes
  • Perks that are marketed, directed, or targeted, to children, or that may be attractive to, or inappropriate for, children (including encouraging children to ask their parents to sponsor your channel).

Policy and guideline violations

Paused mode
Sponsorships on your channel will enter "paused mode" if you have 2 Community Guidelines strikes on your account. Paused mode may also apply while you are changing MCNs.

What happens when you’re in paused mode

In paused mode, your sponsors will lose access to sponsorships benefits (badge, emoji, perks, sponsor-only Community posts), and their recurring payments will be paused. In addition, the "Sponsor" button will disappear from your channel.
Sponsorships will automatically resume once you drop from 2 strikes down to 1 strike.
If sponsorships is paused for more than 90 days, sponsorships on your channel will be terminated, and you will lose all sponsors on your channel. Note that sponsors may cancel their sponsorship at any time, including while your channel is in paused mode.

Warnings and strikes

All content on YouTube is subject to our Community Guidelines. Anything you offer as part of sponsorships must meet the same policy standards as any content you post.

What happens if your sponsorships benefits violate our guidelines & policies

Sponsorships benefits you submit are reviewed by our team before they are seen by the public, and inappropriate perks will be rejected. For minor violations, you’ll receive a warning. For serious or repeated violations, you may receive a Community Guidelines strike.

What happens if you receive a strike

We understand that users make mistakes and don’t intend to violate our policies — that’s why strikes don’t last forever and can be appealed. Each strike expires after 90 days.

While you have a strike on your account, you may not have access to some features on YouTube. You can see what features are active in your account's Status & Features.

Multiple strikes

  • Two strikes: If you have two strikes within the same three-month period on your YouTube account, in addition to other features you may lose, sponsorships will also be paused until your channel drops back to having no more than one strike.
  • Three strikes: If your account receives three Community Guidelines strikes within a three-month period, your account will be terminated.

Appealing strikes

If you believe that the strike was issued without just cause, you can appeal the strike on your account.

What happens if sponsorships is terminated on your channel

If sponsorships is terminated on a channel (including, by voluntarily disabling it, or as a result of breaching our terms or policies, or being removed from the YouTube Partner Program), all active paid sponsors on that channel at the time of such termination will receive a refund of their last month’s payment for sponsorships on that channel, and the channel’s share of the revenue to be refunded will be deducted from the channel.

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