Sponsorships eligibility, policies, & guidelines
Sponsorships allow viewers to sponsor you through monthly recurring payments to get sponsor-only benefits like badges, emoji, and perks. Find out if you’re eligible, and if you are, here are the policies and guidelines that will help steer you out of trouble.
To be considered for sponsorships on the main YouTube site and app, you have to meet these minimum requirements:
- Your channel must have more than 100,000 subscribers
- Your channel is in the YouTube Partner Program
- You are over 18 years old
- You are located in one of the available locations
- You (and your MCN, if applicable) have agreed to and are complying with our terms and policies (including the applicable Commerce Product Addendum) and have zero live strikes
Note: You may see sponsorships on some channels with less than 100,000 subscribers for now. These are channels that helped test sponsorships, and they have been allowed to keep this feature.
If you have sponsorships on YouTube Gaming and meet eligibility criteria for the main YouTube app and site, go to youtube.com/sponsors. You'll see a banner at the top explaining what to do if you are eligible. Learn more about sponsorships eligibility on YouTube Gaming.
Sponsorships on the main YouTube site and app is currently available to eligible creators in the following locations:
- Bosnia & Herzegovina
- Hong Kong
- New Zealand
- South Korea
- United Kingdom
- United States
Learn how to set your location setting.
Sponsorships policies and guidelines
- YouTube’s Community Guidelines
- YouTube Partner Program policies
- Commerce Product Addendum
- Participating creators can see the Commerce Product Addendum at youtube.com/features
- Sponsorships content and benefits guidelines
All sponsorships benefits you offer — including badges, emoji, perks, videos, live chats, and other content — are subject to sponsorships policies and guidelines.
While you can offer things of value that make your sponsors feel special, the following sponsor-only benefits are not allowed under our policies and terms:
- Downloads of content (including music) available on YouTube
- In-person 1:1 meetings
- Anything that one or some (but not all) of your sponsors are chosen to receive at random including, but not limited to
- Perks that are marketed, directed, or targeted, to children, or that may be attractive to, or inappropriate for, children (including encouraging children to ask their parents to sponsor your channel).
Policy and guideline violationsPaused mode
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Warnings and strikes
All content on YouTube is subject to our Community Guidelines. Anything you offer as part of sponsorships must meet the same policy standards as any content you post.
What happens if your sponsorships benefits violate our guidelines & policies
Sponsorships benefits you submit are reviewed by our team before they are seen by the public, and inappropriate perks will be rejected. For minor violations, you’ll receive a warning. For serious or repeated violations, you may receive a Community Guidelines strike.
What happens if you receive a strike
We understand that users make mistakes and don’t intend to violate our policies — that’s why strikes don’t last forever and can be appealed. Each strike expires after 90 days.
While you have a strike on your account, you may not have access to some features on YouTube. You can see what features are active in your account's Status & Features.
- Two strikes: If you have two strikes within the same three-month period on your YouTube account, in addition to other features you may lose, sponsorships will also be paused until your channel drops back to having no more than one strike.
- Three strikes: If your account receives three Community Guidelines strikes within a three-month period, your account will be terminated.
If you believe that the strike was issued without just cause, you can appeal the strike on your account.
If sponsorships is terminated on a channel (including, by voluntarily disabling it, or as a result of breaching our terms or policies, or being removed from the YouTube Partner Program), all active paid sponsors on that channel at the time of such termination will receive a refund of their last month’s payment for sponsorships on that channel, and the channel’s share of the revenue to be refunded will be deducted from the channel.