Your content & YouTube Premium
YouTube Premium FAQ for YouTube partners & creators
For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.
With YouTube Premium, members can enjoy any video on YouTube without ads while still supporting creators. It also lets members download videos to watch offline on mobile and play videos in the background. If YouTube Premium is available in that location, membership extends across devices and anywhere a member signs in to YouTube. Learn more about becoming a YouTube Premium member.
YouTube Premium is all about giving fans more choice. By focusing on what fans want, YouTube Premium will play an important role in expanding user engagement on YouTube and provide you with an additional way to get paid for the content you’re already creating. And while it'll take time to build a significant membership base, we’re confident that as membership grows, YouTube Premium will begin to deliver more and more value to you.
Questions about YouTube PremiumWhat are the benefits of joining?
YouTube Premium is a paid membership that gives viewers an amplified video and music experience across YouTube, YouTube Music, and YouTube Kids. Learn about becoming a YouTube Premium member.
YouTube Premium is available in these locations.
The ad-supported YouTube you know and love is not going anywhere and is a core part of our business. If a viewer chooses not to become a member, they'll continue to experience the same free, ad-supported YouTube as they do today.
Yes, these features are a core part of the YouTube experience. With YouTube Premium, they'll work similarly to how they do with ad-supported YouTube. You may see some variation across different areas, like YouTube Kids, and in the YouTube Original series and movies.
Questions about content on YouTube PremiumWill my content be available with YouTube Premium?
Yes, all of your videos that appear on ad-supported YouTube will also be available without ads with YouTube Premium.
No. You do not have to pay to keep your content on YouTube or to have it included in YouTube Premium. Your videos are automatically visible to viewers on ad-supported YouTube, and through a paid membership to YouTube Premium.
The paid membership fees give a new source of revenue for creators like you. YouTube Premium members can also download your videos to watch offline on mobile and play them in the background — helping you get more watch time.
Yes. In fact, YouTube Premium gives a secondary revenue stream for creators in addition to what you're already earning today through ads.
Currently, new revenue from YouTube Premium membership fees is distributed to video creators based on how much members watch your content. As with our advertising business, most of the revenue will go to creators.
Subscription revenue payments will be sent at the beginning of each month, at the same time you would normally get ad revenue payments.
If you have access to the downloadable reports, you can also access the revenue report in Creator Studio.
As the number of YouTube Premium members grows, we expect YouTube Premium to have a positive impact on your audience engagement.
Yes, watch time for downloaded videos is recorded and incorporated just like online watch time the next time a member signs in online. Learn more about downloading videos with YouTube Premium.
Yes, content played while a YouTube Premium member is using other apps or has their device's screen turned off counts toward your watch time. Learn more about background play with YouTube Premium.
No, the most important factor is that your videos are enjoyable and viewers spend time watching them. Many short-form videos get more overall watch time because they’re easy to watch and share.
You can see watch time and views from YouTube Premium members and earnings by following these instructions for YouTube Analytics.
To view your reports in YouTube Analytics, follow these instructions for YouTube Analytics.
Follow these instructions for YouTube Analytics to better understand your earnings.
YouTube Analytics will display revenue broken down by video. If you have access to downloadable reports, the revenue report will show watch time and earnings broken down by video.