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Recent updates to the Advertiser-friendly content guidelines
Hi Creators! My name is Conor and I work on YouTube’s Ads Policy team.
We know you’ve been asking for more clarity and transparency around YouTube’s Advertiser-friendly guidelines, so we’re creating this post to share short updates that highlight clarifications made to Help Center articles (namely the Advertiser-friendly content guidelines). If you “Subscribe” to this post, you’ll receive email notifications in your inbox whenever we publish an update to any of our ad-friendly guidelines resources. All of these updates are also logged on Upcoming and recent ad guideline updates. With us so far? Good. 😉
When our teams identify guidelines that need more clarification (commonly based on your feedback!), we update Help Center articles to include additional details and examples, or we restructure the information to be more clear. The goal is to make our existing guidelines much more transparent and understandable for creators who want to monetize their content on YouTube. Within this forum, you'll see the most recent update pinned below this box as the "recommended answer".
As we continue to build out these resources based on your questions and input, make sure you’re using Self-Certification to rate your content – we’re constantly examining Self-Certification accuracy to determine where Creators are struggling to understand elements of our guidelines, and make updates to the guidelines themselves for added clarity.
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Hi Creators,
We have a few updates to our Advertiser-friendly guidelines to share with you today:
- We’ve updated our Advertiser-friendly content guidelines to include clearer examples in the following policy areas:
Adult content, Violence, Shocking content, Hateful & derogatory content, Sensitive events, Firearms, and Recreational drugs and drug-related content
- We’ve added a new section: Enabling dishonest behavior. This provides guidance around ad serving eligibility for content relating to trespassing, cheating, or computer hacking that is personal or paid for.
- We've also moved our guidance around monetization of COVID-19 related content from a standalone page on that topic, directly into the Advertiser-friendly content guidelines page for ease of review.
- Finally, we’ve also added a new Definitions section to clarify key terms used throughout the guidelines, ex: words like fleeting, graphic, and implicit.
The tips for monetizing gaming videos section of the Gaming and monetization article has also been updated in parallel to reflect these policy updates.
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[February 2020] Updates to Controversial issues and sensitive events, and Inappropriate language
Guidelines: Controversial issues and sensitive events, and Inappropriate language
Resources updated: Advertiser-friendly content guidelines
The article now includes a more comprehensive list of issues considered controversial, and an explanation on how we define sensitive events. We’ve also clarified our guidelines around Inappropriate Language by adding more details here.
There are no policy changes, which means you shouldn’t expect any difference in how your videos are checked for advertiser friendliness.
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[April 2020] Updates related to COVID-19
Resources updated: Monetization update on COVID-19 content
Content that references and/or features COVID-19 and follows our Advertiser-friendly and Community Guidelines may now monetize (and will see the green icon). We’ve created a brand new Help Center article dedicated to this update, including examples and detailed guidance on monetizing COVID-19 content here. recommended this
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[May 2020] Updates to Rate your Content with Self-Certification
Resources Updated: Rate your content with Self-Certification
The article now includes examples of content types that fall into each of the options outlined in the Self-Certification questionnaire found in YouTube Studio. We’ve also included definitions of key concepts, such as nudity, that are referenced throughout the questionnaire.
There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.
recommended this
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Our automated system analyzes replies to choose the one that's most likely to answer the question. If it seems to be helpful, we may eventually mark it as a Recommended Answer.
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[June 2020] Updates to Inappropriate language
Guidelines: Inappropriate language
Resources Updated: Advertiser-friendly content guidelines
The wording in this section has been amended to clarify that misspelled profanity within a title or thumbnail intended to censor inappropriate language results in Limited or No Ads. Creators can review the updated language here.
There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.
recommended this
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Recommended based on info available
Our automated system analyzes replies to choose the one that's most likely to answer the question. If it seems to be helpful, we may eventually mark it as a Recommended Answer.
Recommended Answer
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Hi Creators,
We have a few updates to our Advertiser-friendly guidelines to share with you today:
- We’ve updated our Advertiser-friendly content guidelines to include clearer examples in the following policy areas:
Adult content, Violence, Shocking content, Hateful & derogatory content, Sensitive events, Firearms, and Recreational drugs and drug-related content
- We’ve added a new section: Enabling dishonest behavior. This provides guidance around ad serving eligibility for content relating to trespassing, cheating, or computer hacking that is personal or paid for.
- We've also moved our guidance around monetization of COVID-19 related content from a standalone page on that topic, directly into the Advertiser-friendly content guidelines page for ease of review.
- Finally, we’ve also added a new Definitions section to clarify key terms used throughout the guidelines, ex: words like fleeting, graphic, and implicit.
The tips for monetizing gaming videos section of the Gaming and monetization article has also been updated in parallel to reflect these policy updates.
recommended this
marked this as an answer
Recommended based on info available
Our automated system analyzes replies to choose the one that's most likely to answer the question. If it seems to be helpful, we may eventually mark it as a Recommended Answer.
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