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Recent updates to the Advertiser-friendly content guidelines 1 Recommended Answer 0 Relevant Answers 6 Replies 1391 Upvotes
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Hi Creators! My name is Conor and I work on YouTube’s Ads Policy team. 

We know you’ve been asking for more clarity and transparency around YouTube’s Advertiser-friendly guidelines, so we’re creating this post to share short updates that highlight clarifications made to Help Center articles (namely the Advertiser-friendly content guidelines and Rate your content with Self-Certification). If you “Subscribe” to this post, you’ll receive email notifications in your inbox whenever we publish an update to any of our ad-friendly guidelines resources. All of these updates are also logged on Upcoming and recent ad guideline updates. With us so far? Good. 😉

When our teams identify guidelines that need more clarification (commonly based on your feedback!), we update Help Center articles to include additional details and examples, or we restructure the information to be more clear. The goal is to make our existing guidelines much more transparent and understandable for creators who want to monetize their content on YouTube. Within this forum, you'll see the most recent update pinned below this box as the "recommended answer". 

As we continue to build out these resources based on your questions and input, make sure you’re using Self-Certification to rate your content – we’re constantly examining Self-Certification accuracy to determine where Creators are struggling to understand elements of our guidelines, and make updates to the guidelines themselves for added clarity.
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[February 2020] Updates to Controversial issues and sensitive events, and Inappropriate language 

Guidelines: Controversial issues and sensitive events, and Inappropriate language 

The article now includes a more comprehensive list of issues considered controversial, and an explanation on how we define sensitive events. We’ve also clarified our guidelines around Inappropriate Language by adding more details here.

There are no policy changes, which means you shouldn’t expect any difference in how your videos are checked for advertiser friendliness.
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[April 2020] Updates related to COVID-19

Content that references and/or features COVID-19 and follows our Advertiser-friendly and Community Guidelines may now monetize (and will see the green icon). We’ve created a brand new Help Center article dedicated to this update, including examples and detailed guidance on monetizing COVID-19 content here.
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[May 2020] Updates to Rate your Content with Self-Certification 


The article now includes examples of content types that fall into each of the options outlined in the Self-Certification questionnaire found in YouTube Studio. We’ve also included definitions of key concepts, such as nudity, that are referenced throughout the questionnaire.

There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.
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[June 2020] Updates to Inappropriate language

Guidelines: Inappropriate language
The wording in this section has been amended to clarify that misspelled profanity within a title or thumbnail intended to censor inappropriate language results in Limited or No Ads. Creators can review the updated language here.  

There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.
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[August 2020]  Addition of News-specific guidance to Advertiser-friendly content guidelines 


The Violence and Controversial issues and sensitive events guidelines will be clarified to include how our policies impact news reporting on current affairs. This update will be made live in August.
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