Choose how you want to monetize

If you’re in the YouTube Partner Program, you may be able to earn money through:

Some of these monetization features have different eligibility requirements. This article will tell you how to turn on each of these features if you’re eligible.

Before you start: Make sure you've completed all the steps to turn on monetization for your channel and set up an AdSense account for payments.

Turn on ads

If your video meets our advertiser-friendly content guidelines, you can turn on ads. If you’re not sure your video is eligible, you can self-rate your content. Choosing to turn on ads doesn’t mean that ads will automatically appear on a video. Before any ads appear, the video will go through a standard process including automated or human reviews to see if it meets our guidelines.

By turning on ads for videos on YouTube, you confirm that you have all the necessary rights to the visual and audio elements of those videos.

YouTube Studio beta

Follow these instructions to turn on ads for videos you’ve already uploaded:

  1. Sign in to YouTube.
  2. Go to studio.youtube.com.
  3. In the left menu, select Videos.
  4. Select a video.
  5. In the left menu, select Monetization.
  6. Choose the type of ads that you want to run.
  7. Click Save.

Creator Studio Classic

Turn on ads when you upload a video

  1. Follow the steps to upload a video. When your video is uploading, click the Monetization tab on the upload page.
  2. Select Monetize my video.
  3. Select what ad formats you want to turn on for the video. Each type of ad format notes what devices it will appear on and includes an illustration of the ad placement.
  4. Click Save changes.

Turn on ads for videos you've already uploaded

  1. Go to your Video Manager.
  2. Next to the video you want to enable ads for, click Edit or the monetization icon .
  3. Select the Monetization tab.
  4. Select Monetize my video.
  5. Select what ad formats you want to turn on for the video. Each type of ad format notes what devices it will appear on and includes an illustration of the ad placement.
  6. Click Save changes.

Turn on ads for multiple videos

  1. Go to Video Manager and select the videos you want to monetize.
  2. At the top of the page, click the Actions drop-down menu.
  3. Select Monetize.
  4. Use the checkboxes to confirm or change the ad formats you want to enable for these videos, and specify if your videos contain paid product placement.
  5. Click Monetize.

Turn on channel memberships

Turn on memberships for your channel

  1. On a computer, sign in to your Google account.
  2. Go to your features page at https://youtube.com/channel_memberships.
  3. Click Get started and follow the on-screen instructions.

Turn on the merchandise shelf

The merchandise shelf allows some creators to showcase their official branded merchandise on YouTube. The merch shelf appears on some video pages of eligible channels.

Turn on the merchandise shelf for your channel

  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Follow the on-screen instructions to get your Teespring Store ID and link it to your YouTube channel.

Learn more about eligibility, and how the merch shelf works.

Turn on Super Chat

Super Chat lets you interact with your fans. When a viewer purchases a Super Chat, their message is highlighted (and sometimes pinned) at the top of a chat stream.

YouTube Studio beta

  1. Sign in to studio.youtube.com.
  2. In the left menu, select Monetization.
  3. In the menu at the top of the main dash, click Live chat > Get started and follow the on-screen instructions.
  4. Once you’ve completed all the instructions, you’ll see “Super Chat status is on” next to a blue toggle.

Learn more about eligibility, policies, and ways to manage Super Chat.

Creator Studio classic

  1. On a computer, sign in to YouTube.
  2. Go to your features page at www.youtube.com/features.
  3. Under "Super Chat," click Enable and follow the onscreen instructions.

When Super Chat is turned on for your channel, your viewers will see a dollar sign  on all your live chats.

Learn more about eligibility, policies, and ways to manage Super Chat.

Turn on YouTube Premium revenue

You don’t need to do anything extra to turn on YouTube Premium revenue. If a viewer who is subscribed to YouTube Premium watches your content, you’ll get part of the fee they pay for YouTube Premium. Every video you post (that meets our Community Guidelines) is eligible for YouTube Premium revenue. Learn more about YouTube Premium.

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