Notification

To receive the latest updates on our advertiser-friendly content guidelines, please take a look at our advertiser-friendly content guidelines posts in the YouTube Help Centre and subscribe here

Choose how you want to monetise

We're expanding the YouTube Partner Programme (YPP) to more creators with earlier access to fan funding and Shopping features. The expanded YouTube Partner Programme is available to eligible creators in these countries/regions. The expansion is rolling out over the next month to eligible creators in AE, AU, BR, EG, ID, KE, KY, LT, LU, LV, MK, MP, MT, MY, NG, NL, NO, NZ, PF, PG, PH, PT, QA, RO, RS, SE, SG, SI, SK, SN, TC, TH, TR, UG, VI, VN and ZA. Take a look at this article to learn more about the changes to YPP.

If you're not in one of the countries/regions above, there are no changes to the YouTube Partner Programme for you. You can view this article for an overview of YPP as well as eligibility and application instructions relevant to you.

Check your eligibility for the expanded YouTube Partner Programme. If you're not eligible yet, select Be notified in the Earn area of YouTube Studio. We'll send you an email once we've rolled out the expanded YPP programme to you and you've reached the eligibility thresholds. 

If you're in the YouTube Partner Programme (YPP), you can earn money through these monetisation features if you meet the thresholds and eligibility requirements:

Channel thresholds Monetisation features
  • 500 subscribers
  • 3 public uploads in the last 90 days
  • Either:
    • 3,000 public watch hours on long-form videos in the last 365 days
    • 3 million public Shorts views in the last 90 days
  • 1,000 subscribers
  • Either:
    • 4,000 public watch hours on long-form videos in the last 365 days
    • 10 million public Shorts views in the last 90 days

Each monetisation feature has different eligibility requirements. This article will tell you how to turn on each of these features if you're eligible.

Intro to making money on YouTube

Subscribe to the YouTube Creators channel for the latest news, updates and tips.
Make sure that you've completed all the steps to turn on monetisation for your YouTube channel to access the ways that you can earn.

Access ways to earn

Once in YPP, partners can pick and choose from contract modules that they're eligible for to unlock earning opportunities. This approach also gives creators increased transparency and focus to decide which monetisation opportunities are right for their channel.

  1. Sign in to YouTube Studio
  2. In the left menu, select Earn.
  3. Click Get started for each optional module to review and accept the terms.

Watch page ads

Starting mid-January 2023, existing YouTube partners in YPP must review and accept the Watch Page Monetisation Module to continue earning ad revenue from the watch page.

You can earn from ads that show up before, during, after and around your videos on the watch page. You can also earn revenue when a YouTube Premium subscriber watches your content on the watch page.

The watch page represents pages within YouTube, YouTube Music and YouTube Kids dedicated to the description and playback of your long-form or live streaming videos. To earn ad and YouTube Premium revenue on long-form or live streaming videos viewed on the watch page, or when embedded on other sites in the YouTube Video Player, you must accept the Watch Page Monetisation Module.

Shorts Feed ads

Accepting the Shorts Monetisation Module allows your channel to share revenue from ads viewed between videos in the Shorts Feed. Shorts ad revenue sharing will begin accruing on the date that you accept this module. For more details on how ad revenue sharing works for Shorts, view our YouTube Shorts monetisation policies.

Commerce Product Module

The Commerce Product Module (and formerly available Commerce Product Addendum) lets you earn revenue from fan funding features while connecting with your fans. Fan funding features range from channel memberships to Super Chat, Super Stickers and Super Thanks. To earn revenue from fan funding features, you must accept the Commerce Product Module (CPM) and turn on the individual features. Creators that signed the Commerce Product Addendum (CPA) don't have to sign the new Commerce Product Module. For more info on fan funding features and the policies that apply, view our YouTube Commerce Products monetisation policies.

Turn on watch page ads

If your video meets our advertiser-friendly content guidelines, you can turn on ads. If you're not sure that your video is eligible, check out the self-certification guidance and examples on that page. Choosing to turn on ads doesn't mean that ads will automatically open on a video. Before any ads appear, the video will go through a standard process including automated or human reviews to verify that it meets our guidelines.

By turning on ads for videos on YouTube, you confirm that you have all of the necessary rights to the visual and audio elements of those videos.

You can also turn video ads on or off in the YouTube Studio app on your mobile device.

Turn on ads for individual videos

 To turn on ads for one video that you've already uploaded:

  1. Go to YouTube Studio.
  2. In the left menu, select Content .
  3. Next to the relevant video, click Monetisation .
  4. Click On in the monetisation drop-down.
  5. Click Save.

Turn on ads for multiple videos

To turn on ads for multiple videos that you've already uploaded:

  1. Go to YouTube Studio.
  2. In the left menu, select Content .
  3. Select the grey box on the left of the video thumbnail for any video that you want to monetise.
  4. Click the Edit drop-down in the black bar above your video list and then Monetisation.
  5. Click On in the monetisation drop-down.
    • To change ad settings for mid-roll ads in bulk: Click Edit and then Ad settings and then Tick the box next to 'Place ads during video (mid-roll)' and decide whether you want automatic mid-roll ads for videos without ad breaks or all videos.
  6. Click Update videos and then Tick the box next to 'I understand the implications of this action' and then Update videos.

Turn on Shorts Feed ads

All content monetising with ads must follow our advertiser-friendly content guidelines. On Shorts, only views of content that follow our advertiser-friendly guidelines will be eligible for revenue sharing. To share revenue from ads viewed between videos in the Shorts Feed, review and accept the Shorts Monetisation Module in the Earn section of YouTube Studio.​​​​​​

Turn on channel memberships

Channel memberships lets viewers join your channel through monthly payments and get access to members-only perks that you offer, like badges, emoji and other goods. Learn more about eligibility and how to turn on channel memberships.

Turn on Shopping

Shopping lets creators connect their shop to YouTube and showcase their products, while earning money. If you're eligible, you can also promote products from other brands in your content and earn money. Learn more about eligibility and how Shopping works.

Turn on Super Chat and Super Stickers

Super Chat and Super Stickers are ways to connect fans with creators, during live streams and Premieres. Fans can buy Super Chats to highlight their message within live chat or Super Stickers to get an animated image that surfaces in live chat. Learn more about eligibility and how to turn on Super Chat and Super Stickers.

Turn on Super Thanks

Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colourful and customisable comment in the video's comment section. Learn more about eligibility and how to turn on Super Thanks.

Turn on YouTube Premium revenue

If a viewer who is subscribed to YouTube Premium watches your content, you get part of the fee that they pay for YouTube Premium. All content that you post (that meets our Community Guidelines) is eligible for YouTube Premium revenue. To earn YouTube Premium revenue for:

  • Long-form videos: Accept the Watch Page Monetisation Module and turn on watch page ads
  • Shorts: Accept the Shorts Feed Monetisation Module

Learn more about YouTube Premium.

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