Get ready! New ways to earn with Shorts and updates to the YouTube Partner Programme are coming soon – learn more on the YouTube blog and see all the details in our Help Centre.

Choose how you want to monetise

If you're in the YouTube Partner Programme, you can earn money through:

Some of these monetisation features have different eligibility requirements. This article will tell you how to turn on each of these features if you're eligible.

Before you start: Make sure that you've completed all the steps to turn on monetisation for your YouTube channel and set up an AdSense account for payments.

Turn on ads

If your video meets our advertiser-friendly content guidelines, you can turn on ads. If you're not sure whether your video is eligible, take a look at the self-certification guidance and examples on that page. Choosing to turn on ads doesn't mean that ads will automatically open on a video. Before any ads appear, the video will go through a standard process including automated or human reviews to verify that it meets our guidelines.

By turning on ads for videos on YouTube, you confirm that you have all the necessary rights to the visual and audio elements of those videos.

You can also turn video ads on or off in the YouTube Studio app on your mobile device.

Turn on ads for individual videos

  1. Sign in to YouTube.
  2. Go to YouTube Studio.
  3. In the left-hand menu, select Content.
  4. Select a video.
  5. In the left-hand menu, select Monetisation.
  6. Choose the type of ads that you want to run.
  7. Click Save.

Turn on ads for multiple videos

Follow these instructions to turn on ads for multiple videos that you've already uploaded:
  1. Sign in to YouTube.
  2. Go to YouTube Studio.
  3. In the left-hand menu, select Content.
  4. Select the grey box to the left of the video thumbnail for any video that you want to monetise.
  5. Click the Edit drop-down in the black bar above your video list and then click Monetisation.
  6. Click On in the monetisation drop-down.
    • To change ad settings in bulk: Click Add edit.
  7. Click Update videos and then tick the box next to 'I understand the consequences of this action' and then click Update videos.

Turn on channel memberships

Turn on memberships for your channel

  1. On a computer, sign in to your Google Account.
  2. Go to the Memberships page.
  3. Click Get started and follow the on-screen instructions.

Turn on the merchandise shelf

The merchandise shelf allows some creators to showcase their official branded merchandise on YouTube. The merch shelf opens on some video pages of eligible channels.

Turn on the merchandise shelf for your channel

  1. Sign in to YouTube Studio.
  2. In the left-hand menu, click Monetisation.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Follow the on-screen instructions to get your Teespring Store ID and link it to your YouTube channel.

Learn more about eligibility, and how the merch shelf works.

Turn on Super Chat and Super Stickers

Super Chat and Super Stickers are ways to connect fans with creators during live chat. You can buy Super Chats to highlight your message within live chat. You can also purchase Super Stickers to see a digital or animated image that pops up in the live chat feed.

YouTube Studio

  1. Sign in to
  2. In the left-hand menu, select Monetisation.
  3. In the menu at the top of the main dash, click Live chat > Get started and follow the on-screen instructions.
  4. Once you've completed all the instructions, you'll see 'Super Chat status is on' or 'Super Stickers status is on' next to a blue toggle.

Learn more about eligibility, policies and ways to manage Super Chat and Super Stickers.

Turn on YouTube Premium revenue

You don't need to do anything extra to turn on YouTube Premium revenue. If a viewer who is subscribed to YouTube Premium watches your content, you'll get part of the fee that they pay for YouTube Premium. Every video that you post (that meets our Community Guidelines) is eligible for YouTube Premium revenue. Learn more about YouTube Premium.

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